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Work Background
ProViaMarketing Coordinator
Jun. 2024
Oak PointeMarketing Manager
Nov. 2017 - Mar. 2021Newcomerstown, Ohio• Tradeshow Coordination • Design new print and web advertisements • Brochure Design • Social Media Marketing – LinkedIn, Facebook and Google+ • Brand Development • Market Analysis • New Emerging Market Research
Katie FinnicumFreelance Marketing Strategist and Photographer
Aug. 2016 - Jan. 2025United States• Orchestrated comprehensive email marketing strategies, crafting engaging content and visuals to drive customer engagement and conversion rates. • Developed and executed dynamic social media campaigns across multiple platforms, increasing brand awareness and fostering community engagement. • Conceptualized and coordinated branding photoshoots, capturing compelling visual content that authentically represented clients' brand identities. • Implemented and optimized client management systems and processes to streamline workflows and enhance communication, resulting in improved client satisfaction and retention.
Haines & Company IncMarketing Manager
Apr. 2016 - Sep. 2017Canton, Ohio, United States• Formulated and actualized innovative marketing strategies, intensifying brand prominence and stimulating multichannel growth. • Spearheaded social media efforts, propelling engagement and expanding organic reach via curated content campaigns. • Sustained proactive email communication with clients, fortifying enduring partnerships. • Orchestrated advertising campaigns across diverse platforms, harmonizing messaging for optimal ROI. • Pioneered the creation of eBooks and guides, delivering indispensable resources for clients and prospects.
Lauren International LtdMarketing Coordinator
Aug. 2011 - Apr. 2016New Philadelphia, OH• Teamed up in crafting and deploying marketing tactics that energized brand growth and recognition. • Crafted compelling print and web advertisements, captivating audiences and magnifying lead acquisition. • Generated robust sales support tools, like brochures and presentations, bolstering the sales team's product demonstrations. • Managed tradeshow engagements, amplifying brand presence and product offerings. • Launched social media campaigns across multiple platforms, skyrocketing brand exposure and audience reach. • Optimized direct mail campaigns, tailoring both audience targeting and message for peak impact. • Collaborated on brand development initiatives, fine-tuning the company's distinct identity. • Probed emerging markets through meticulous research, uncovering lucrative opportunities and shaping marketing direction
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