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Work Background
C. W. Williams and CompanyMarketing and eCommerce Associate
Feb. 2024Rocky Mount, North Carolina, United StatesIn this role, I will bridge the gap between marketing strategies and online sales initiatives. My responsibilities will encompass a broad range of activities aimed at enhancing our digital presence, driving eCommerce sales, and elevating brand awareness. • Develop and implement digital marketing strategies to boost online visibility, engage with target audiences, and drive traffic.
• Manage and optimize online product listings, ensuring accurate product descriptions, and imagery across all online sales channels.
• Collaborate with cross-functional teams to create cohesive marketing campaigns that align with business goals and enhance customer experience.
• Analyze market trends and consumer behavior to inform marketing strategies and product offerings. This role will enable me to leverage my skills in marketing and eCommerce to contribute to the growth and success of C.W. Williams and Company, ensuring we meet and exceed our digital sales objectives.
AccuFlex PackagingCreative Director
Jun. 2020 - Sep. 2022Greenville, North Carolina, United StatesAccuFlex Packaging, a division of AccuLink, specializes in flexible packaging. Taylor Prime Labels and Packaging acquired it in September 2022. Transitioned from leadership role after acquisition.
Taylor CorporationManager, Creative Services
Mar. 2011 - Feb. 2024Greenville, North Carolina AreaHeld creative leadership roles as Design Lead, Art Director, and Creative Director for AccuLink from March 2011-September 2022. The company was acquired by Taylor Corporations, The Occasion Group, in September 2022. Currently holding a position under The Occasion Group dba AccuLink as Manager, Creative Services. • Ensure compelling visual consistency on multiple brands across varying touchpoints in print, digital, and web design, focusing on layout balance, typography, and color for creative communications.
• Overhauled file management systems and individually implemented process improvements by onboarding DAM (data asset management system) to create easy-to-reference files; built scripts, actions, presets, and CC libraries to streamline creative operations; and launched project management solutions to help facilitate collaboration and report on measurable successes and areas for improvement.
• Responsible for interviewing, hiring, providing mentorship, delivering art direction, and training to creative team and interns.
• Collaborate and interface with clients, stakeholders, and vendors to deliver SME guidance, support, and feedback.
• Continually review trends and metrics to accomplish company goals and objectives; independently pursue opportunities to bring unique ideas and techniques; can self-motivate and work remotely.
Eagle Press, Inc.Web Designer
Aug. 2007 - Dec. 2010Rocky Mount, North Carolina, United States• Developed engaging, responsive e-commerce stationery ordering sites across a diverse landscape of projects utilizing HTML, CSS, JavaScript, and updating MySQL databases; maintained sites by performing necessary updates and back-ups and improving overall site health.
• Created brand-consistent, intuitive web experiences through AB testing, hierarchical design, color contrast evaluations, cross-browser compatibility testing, SEO, and image optimizations.
• Coordinated and deployed sites in a fast-paced environment by meeting or exceeding turnarounds for B2B clients.
• Collaborated with internal and external contacts to create a better user experience through an iterative process.
Duncan-Parnell Inc.Reprographics Cad Operator
Mar. 2007 - Aug. 2007Rocky Mount, North Carolina, United States• Analyzed digital print files for digital construction, architectural, and engineering drawings using prepress/preflight process; Plotted large format and printed small format print documents using AutoCAD, Acrobat, and Microsoft Office software.
• Negotiated and secured government print jobs through an online bidding portal; supported customers and team through communications via phone and email.
• Monitored projects for quality assurance before distribution; executed daily maintenance of plotting, printing, and finishing equipment.
Sarreid, Ltd.Graphic Designer
Aug. 2006 - Mar. 2007Wilson, North Carolina, United States• Generated silhouettes for hundreds of product images during each furniture market by masking backgrounds from complex furniture shapes, color correcting finishings, cleaning up dust/artifacts, and resizing for multiple communications, including editorial, promotions, catalog, and website.
• Composed design materials for catalogs, postcards, brochures, magazine ads, sale sheets, website banners, and imagery; individually implemented the utilization of a database (variable data) to revise pricing, product descriptions, and images.
• Identified and resolved quality control issues through proofreading, prepress/preflight processing, and administering color press checks.
A Place To Copy IncGraphics Manager
Jul. 2004 - Aug. 2006Raleigh, North Carolina, United States• Delivered leadership, career development, onboarding, and art direction to the design team while conceptualizing, developing, and designing a wide range of creative communications, including stationery, signage, and marketing materials.
• Point of contact for all creative work; consulted with clients through the discovery phase to the project(s) completion.
• Administered departmental budgets, goals, objectives, and computer software installs/updates, devised organization of creative assets, and established design systems to standardize processes and procedures.
• Ensured consistent, accurate, and timely completion of creative projects, utilizing Adobe and Microsoft Office software, printing techniques, and equipment, including large format printers, digital copiers, and finishing equipment.
Modus Media InternationalPrepress Analyst
Sep. 2001 - Jul. 2004Morrisville, North Carolina, United States• Prepared files for offset and digital printing by ensuring error-free job specification adherence with the following prepress/preflight knowledge: color separation review and creation, screen angles and dot gain adjustments, resolution compliance, font, and image fix-ups, resolving transparency issues, verifying document sizes, adjusting for creep, applying trap and overprints, creating dielines; imposed files and applied JDF tickets to maximizing output through swing cuts and multi-up layouts with Fiery RIP.
• Individually established SOPs and managed onboarding for Print On Demand (POD) and CD Replication (CDR) departments to support the procurement division in a supply chain company specializing in the tech and science industries.
• Corresponded with global clients and acted as the direct liaison for external vendors used to produce offset printing.
Kinko'sComputer Service Consultant
Feb. 1999 - Mar. 2001Raleigh, North Carolina, United States• Consulted, designed, and revised as necessary for high-volume, quick-turnaround printer through administering the following services: document creation, self-service computer customer service, copier maintenance, CD imaging/duplication, OCR scanning, large format printing, passport photography, dry mounting, bindery, mailing, kitting, folding, laminating, faxing, cutting, perfing, punching, padding, tabbing, order entry in POS, and cash reconciliation.
• Awarded individually for top sales in 1999 by doubling sales with holiday promotion; individually awarded by exceeding expectations of secret shopper visit in 2000; awarded with the team for the top producing branch in 2001.
RSD Designs, LLC
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