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Work Background
Collective BiasGeneral Manager, Minneapolis Office
Jul. 2012 - Jun. 2013Greater Minneapolis-St. Paul AreaCollective Bias® is a social shopper media company. Through Social Fabric®, a proprietary community consisting of approximately 1,300 shopping-focused influencers with an aggregate multichannel reach of more than 40 million, we weave organic social content into engaging, real-life stories to create millions of impressions leading to increased share of voice, SEO, and ultimately sales for brands and retailers. Collective Bias was named one of America's Most Promising Companies in 2013 by Forbes. Clients and contacts included: United Healthcare, Colgate, Pepperidge Farm, Disney, Kraft, Nivea, Campbell's, Dr. Pepper/Snapple, Coca-Cola, Target, Best Buy and more.
Marketing ArchitectsVice President
Nov. 2010 - Aug. 2011Marketing Architects is the largest direct response radio advertising agency in the U.S. As the VP of the Healthy Living division, I helped our clients create winning campaigns that captured the essence of their brand while implementing winning DR creativity - all to improve the lifetime value of every customer and improve the bottom line. Clients included: Purity Products, 20-Second Fitness, Rosetta Stone and more.
Kristen Brown PresentsBusiness & Lifestyle Energizer | Think Tank | Consultant | Business Strategy | Researcher | Analyst
Aug. 2010Research and insights are the key to my on-stage programs and hands-on client work. Whether you're a business of one or a mega-brand looking for fresh ideas, my diverse experiences in the corporate and start-up worlds can help you think differently. I am an analytical researcher through and through. I'm all about using real data, group brainstorming, and strategic planning to uncover new directions to grow your business. I keep my eye on trends, research your industry, and am constantly learning so you get huge value for your investment and you get back to business with clear ideas for brand growth and profitability. With over 20 years of traditional corporate and start-up business experience and a Master's in Integral Theory (the art and science of multiple perspectives), I can help you create an overall launch or growth plan, nail down your WOW factor, identify opportunities for sales, media and marketing, and be a solid sounding board when you need perspective or fresh ideas. Contact Kristen today at [email protected]
Kristen Brown PresentsKeynote Speaker | Virtual Training | Motivational Speaker | Leadership Development | Sales Training
Sep. 2009United StatesI am an experienced speaker with 20 years of marketing and sales leadership working with Fortune 500 companies and some of the world’s biggest brands like General Mills, Target, Disney, the Minnesota Vikings, Sony, and many more. I am an interactive, low-Powerpoint, funny keynote speaker who will help your attendees tap into their power to INCREASE SALES, REV UP PERFORMANCE, and DRIVE YOUR COMPANY’S GROWTH even when they are overloaded or stressed! With a winning speaking style that combines an energetic, fun personality with researched and relevant business strategies, I am your go-to expert that can and will energize your team to confidence and power. Your team doesn’t need another generic speaker to inspire them to climb their own mountain. And they definitely don’t want to sit through yet another boring session with a bunch of bullet points and graphs. They want to know exactly what to do RIGHT NOW to improve their specific situation and future goals – and they want it to be fun, easy, and fast! That’s where I come in! I work with organizations that want to unleash their employees’ inner power so that they can POWER UP THE BOTTOM LINE. When is the perfect time to hire me? -For sales conferences to boost engagement and performance.
-During mergers and acquisitions to ease employee anxiety over change.
-After a PR crisis to ground team in the value of their work.
-During leadership transitions to reinforce employee value and contribution.
-For annual conferences and events to inspire change and entertain the audience.
-During new employee on-boarding to educate on work/life harmony and stress management.
-For aspiring leader programs to train on the value of personal branding for professional success.
-As an opening or closing keynote to reinforce your event theme and bring the messaging together. Ready to check your date availability or learn more? Contact me at 612-618-1808 (CST) or [email protected]
Kristen Brown PresentsRetail Team Effectiveness Expert | Retail Supplier Keynote Speaker | Sales Keynote Speaker
Sep. 2009Are you a Retail Riser? Help your retail or retail vendor team be more effective with a small group training or a big-stage speaker for your sales conference. I have spent 20 years working for and with retailers and suppliers including Target, Walmart, Sam's Club, Sears, General Mills, Hanes, Pepperidge Farm, Sony, Colgate, Disney, Dr. Pepper Snapple, Jarden, grocery chains, drug chains, and department stores. Working across categories has given me a broad retail perspective and understanding of processes and logistics required for vendor team success. Categories I've directly worked in include: CPG, apparel, beauty, electronics, housewares, seasonal, stationery, food/beverage, toys, and hardware. I've worked cross-functionally with teams in China and Hong Kong, traveled overseas for sourcing and product development research, and presented trends and analysis to large and small retailer and supplier teams. My passion is helping teams work and communicate more effectively with colleagues, corporate teams, and retail partners while also creating momentum in their personal lives. I focus on leadership, goal-setting, sales effectiveness, personal branding, and stress management using my Retail Risers framework.
The NPD GroupRetail Insights Director
Mar. 2005 - Sep. 2009Port Washington, NYAs the Retail Insights Director for The NPD Group, I led trend and market research initiatives for the creation of new reporting and processes that helped retail and manufacturer clients make more informed decisions about product direction, merchandising, marketing, brand and promotional strategies. I was responsible for leading NPD’s retail-centricity efforts across the company and translating data into actionable insights for apparel, sporting goods, beauty, footwear, electronics, toys and housewares vendors and retail teams. Brand and retail clients included: Target, Walmart, Best Buy, Sony, Hanes, Levi's, Hasbro, Fox, Disney, Jarden and many more.
BOTO LimitedProduct Marketing Manager
Sep. 2002 - Dec. 2004Hong KongAs the Product Marketing Manager for BOTO Limited and Boli Furniture, I was one of five people who built the U.S. office to serve retail clients in the U.S. I worked with our Hong Kong and China-based teams to create marketing, product and sales insights to help drive sales and secure partnerships with mass, department store, home improvement, drug, grocery and specialty retailers. I was responsible for all store and trend shops as well as ongoing reporting and presentations on product direction, design elements and licensing opportunities. Clients included: Walmart, Target, Home Depot, Lowe's, Hobby Lobby, Michael's, Macy's, Fortunoff, Kmart, Sears and many more.
Garven inc.National Accounts Manager
Jan. 1999 - Jan. 2002At Garven Inc., I received three promotions in three years allowing me to integrate with many areas of the company including Creative, Sourcing, Accounting, Warehouse and the Executive team. This cross-training gave me a solid base of knowledge in all areas of retail merchandising including factory negotiations, packaging, tradeshow planning, pricing, trend development, creative execution, marketing, budgets and sales. I managed the trend and product development function through market trips, reporting, presentations and tradeshow work that helped the company develop marketable and modern products. Clients included: Target, Dollar Tree, Sears, Kmart, Walmart, Saks and more.
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