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Work Background
Placer.aiBusiness Analyst, Insights, Analytics & Support Services
Jan. 2023*Increased SLA compliance by 90% through automated Salesforce tracking system and Looker Studio dashboards *Built customer lifecycle visibility framework that drove company investment in Planhat for proactive outreach *Re-engineered workflows across 5+ teams (Solutions Engineering, Consulting, Support), reducing SLA breaches *Designed Voice of Customer program with conditional logic surveys, providing actionable product roadmap data *Led go-to-market strategy optimization for key verticals using churn analysis and market intelligence
Placer.aiCustomer Development Representative
Apr. 2022 - Jan. 2023*Established Customer Development department, streamlining processes across Sales, Customer Success, and GTM *Achieved 25% increase in enterprise adoption through targeted campaigns using ZoomInfo and Salesloft *Created customer optimization strategies that enhanced retention and unlocked commercial opportunities
Placer.aiSales Development Representative
Nov. 2021 - Apr. 2022*Exceeded monthly quotas through optimized Salesloft outreach strategies based on entertainment vertical expertise *Significantly boosted prospect engagement and response rates through targeted messaging
Inside Real EstateEnterprise Sales Development Representative
Aug. 2021 - Nov. 2021*Generated personalized outreach strategies targeting C-Level executives in enterprise accounts *Delivered valuable customer-facing content that created new business opportunities
Doussan Music GroupSenior Talent Buyer
Jan. 2021 - Jul. 2021*Orchestrated end-to-end tour deals across 7+ state regional area through strategic lead sourcing and client management *Managed full project financials including budget maintenance, P&L management, and revenue optimization *Established ancillary revenue streams that boosted overall profitability
Live Nation EntertainmentTalent Buyer
Jun. 2018 - Jan. 2021*Directed complex cross-functional projects across booking, marketing, and production teams *Developed comprehensive financial tracking systems and managed event budgets/forecast projections *Established strategic relationships with agents and managers, negotiating contractual agreements *Produced talent research using Salesforce Analytics, creating data-driven deal structures and marketing strategy
Margin Walker PresentsAssistant Talent Buyer
Sep. 2015 - May. 2018Austin, Texas Area
NeumosSocial Media / Content Intern
Mar. 2015 - Aug. 2015Greater Seattle Area
Sub Pop RecordsCommercial Radio Intern
Sep. 2014 - Mar. 2015Greater Seattle Area
KEXPLicensing and Podcasting Intern
Mar. 2014 - Sep. 2014Greater Seattle Area
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