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Work Background
Comcast BusinessSenior Digital Content Strategist
Jun. 2025Philadelphia, Pennsylvania, United States
Comcast BusinessSenior UX Copywriter
May. 2023Philadelphia, Pennsylvania, United StatesAs a senior copywriter dedicated to driving growth in the upper market space, I write UX copy advertising some of Comcast Business' most complex products and features, ensuring the terminology is clear, the customer journey makes sense, and the messaging is appropriate for each audience segment we reach.
VanguardCX Writer in Participant Experience
Mar. 2022 - May. 2023Malvern, Pennsylvania, United StatesWrote different types of CX and UX copy, as well as marketing materials to support Vanguard’s Financial Wellness experience, including: • Webpage copy and CX copy on https://www.vanguard.com/financialwellness
• Blog posts
• Landing pages
• Organic social media copy
• Paid social media copy
• Email campaigns
• Video scripts
The Wharton SchoolSenior Content Producer
Oct. 2019 - Mar. 2022Greater Philadelphia Area• Writes and edits content for the Wharton Stories blog, as well as the School’s other digital properties, including website, social media, paid search, and email campaigns
• Co-produces Wharton’s new “Great Question” video series; duties include: researching popular topics, communicating and coordinating interviews with Wharton faculty, providing editing feedback, writing post copy and developing creative assets to share on social media channels
• Acts as the dedicated marketing and communications liaison for Wharton’s MBA for Executives Program in conceiving, developing, and executing creative concepts rooted in research
• Develops content using best search engine optimization (SEO) practices, ensuring the user experience is optimized throughout the customer journey
Seedling Inc.Freelance Copywriter
Feb. 2019 - Jan. 2020Remote• Wrote digital marketing content such as blog posts, reports, and web content for Seedling's many clients
• Drilled down to find the client's core message and target audience
• Brainstormed and wrote copy ideas with other members of the creative team before being presented to the client, modifying the copy until the client is satisfied
Fox Chase Cancer CenterSenior Marketing Specialist
Nov. 2018 - Oct. 2019Greater Philadelphia Area• Managed and developed content for digital marketing initiatives, including blog posts, downloadable guides, social media post copy and advertising, email marketing, and online sponsorships
• Ensured that Fox Chase Cancer Center digital marketing initiatives met target audience needs and contributed to business objectives
• Provided ongoing support for other digital content efforts, in coordination with offline marketing content
• Worked with vendors and digital advertising platforms
Fox Chase Cancer CenterMarketing Specialist
Feb. 2016 - Nov. 2018Greater Philadelphia Area• Responsible for writing marketing materials to support the growth and expansion of Fox Chase
• Worked closely with marketing, clinical, administrative, communications, and physician liaison staff to coordinate marketing programs and materials to increase the visibility and Fox Chase Cancer Center services
• Wrote cancer service line brochures, radio ads, cancer education materials, event flyers, ad copy, and physician letters
• Wrote digital content such as social media post copy, patient testimonials, website copy, and downloadable guides explaining certain cancer types in depth
• Edited work from freelance writers for similar materials when time
• Oversaw video production and creation working closely with video vendors; most recently oversaw the creation of 84 individual profile videos of Fox Chase physicians
• Ensured brand standards and consistency throughout all materials
Fox Chase Cancer CenterEditorial Assistant
Jun. 2015 - Feb. 2016Greater Philadelphia Area• Researched, wrote, and edited communications materials, such as press releases, articles, social media content, patient testimonials, talking points for company officials public events, and blog posts, ensuring all print and digital materials meet department standards and style guidelines
• Assisted the publications manager in putting together Fox Chase’s many publications; duties included writing articles, proofreading, coordinating interviews, conducting audits, and compiling mailing lists
• Supported the media relations manager in coordinating interviews with journalists, gaining Fox Chase placement in national and local news stories
• Participated in organizing committees for Fox Chase advocacy and fundraising events
• Monitored and created content for the company’s social media channels
• Identified ways the department could save money, such as taking on a video project that eliminated the need for freelance and contracted work, and switched to a less expensive media monitoring service, saving the department $3,000
The Sun ChronicleStaff Writer
Jun. 2013 - May. 2015Greater Boston Area• Responsible for a town beat in Mansfield, Mass. covering local government and school news
• Covered general news, features, human interest, sports, and police/fire articles, as well as concerts, community events and everything in between
• Conducted original reporting, interviews and research
• Shot and edited news videos
Boston Globe MediaBoston Globe South
Mar. 2013 - May. 2013Greater Boston AreaBriefly wrote for The Boston Globe, South as a contributing writer, during my senior year at Boston University
Boston University State House ProgramStatehouse Reporter for BU State House Program
Jan. 2013 - May. 2013Greater Boston Area• Articles published in The Sun Chronicle as part of a partnership with the BU State House Program, during which students work full time as journalists during the last semester of their senior year in exchange for class credit
• Covered legislation written by lawmakers representing southeastern Massachusetts
• Responsible for up to five articles a week while going to school full time
Thomson ReutersContributing Writer
Apr. 2012 - Apr. 2012London, United KingdomWorked with Lifestyle editor Paul Casciato for a short time; published two stories on the Reuters newswire
Thomson ReutersTrustMedia Intern
Feb. 2012 - Apr. 2012London, United Kingdom• Interned while studying abroad Spring Semester in the communications department, TrustMedia
• Communicated with alumni from around the world
• Wrote, filmed, and edited video interviews to be put up on the website
• Managed the TrustMedia blog, which includes updating the page each day with top news stories from content partners, writing alumni and staff blog posts, writing and sending out monthly newsletters
• Assisted with grant applications to funding bodies
• Wrote ad hoc tasks on various projects such as the elections in Egypt & Financial News Service in Zimbabwe
The Daily Free PressColumnist
Feb. 2011 - May. 2011Greater Boston AreaWrote a weekly 800-word opinion column about local and national current events involving politics
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