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Work Background
Younique ProductsDirector of Multimedia
Dec. 2021Lehi, UT• Led end-to-end creative direction for multimedia content, collaborating with product marketing, sales, and training teams
• Directed concept development through execution for in-studio product shoots, model photography, and lifestyle content
• Created visual content optimized for social, digital, and marketing campaigns
• Maintained visual consistency and brand cohesion across photography, design, and storytelling
• Translated product strategy into compelling multimedia content that strengthened brand presence and drove engagement and sales
• Executed graphic design for packaging, events, and web, ensuring a cohesive brand experience across physical and digital touchpoints
Blockops llcCreative Director
Jun. 2019 - Dec. 2021Lehi, UT• Partnered closely with clients to develop brand identities and visual systems for startups and emerging MLMs, helping shape their vision and market positioning
• Led a multidisciplinary creative team, guiding strategy, concept development, and execution to build credible, market-ready brands designed for growth
• Oversaw and directed product, lifestyle, and event photoshoots to support cohesive brand storytelling
• Fostered a collaborative, creative, and high-clarity team environment that encouraged innovation and strong cross-functional partnership
• Mentored and developed creative talent, supporting the team in delivering work that exceeded client expectations and drove measurable business results
Outcode SoftwareUser Experience Designer
Mar. 2018 - Jun. 2019Draper, Utah, United StatesDesigned numerous user experience and interface journeys for a multitude of companies who hired Outcode to implement and code. The projects spanned from designing in depth reporting functionality to mobile apps to rent construction equipment.
Hyten GlobalDirector of Marketing
Jan. 2018 - Dec. 2023Sandy, UT
Hyten GlobalSocial Media Manager & Graphic Designer
Jul. 2015 - Dec. 2023Sandy, UT• Oversaw photography and video production while contributing hands-on graphic design support
• Collaborated with cross-functional creative teams to conceptualize and execute visual content aligned with brand and marketing goals
• Designed graphic assets, layouts, and promotional materials to support campaigns and initiatives
• Ensured visual consistency and cohesion across all platforms and touchpoints
• Bridged photography, video, and design to deliver dynamic, on-brand content that resonated with target audiences
Kaci Baum PhotographyKaci Baum Photography
May. 2014Utah, United States• Oversee all aspects of the photography process, including concept development, storyboarding, coordination, and execution
• Specialize in portrait and commercial photography, producing high-quality product imagery that elevates brands and supports marketing goals
• Attract and retain clients through strategic marketing and social media content creation to build brand presence and engagement
• Create a professional, welcoming environment that helps clients and models feel confident and comfortable on set
• Manage all editing and retouching to deliver polished, high-quality final images
• Work featured in major publications including Cosmopolitan Magazine, BuzzFeed, The Knot, Junebug Weddings, and Utah Business Magazine
Ocean AvenueSocial Media Marketing Manager
Jan. 2014 - Jul. 2015
Kickin It Dance CoDance Instructor
Jun. 2012 - Jun. 2014Sandy, Utah
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