Younique ProductsDirector of Multimedia
Dec. 2021Lehi, UT• Led end-to-end creative direction for multimedia content, collaborating with product marketing, sales, and training teams
• Directed concept development through execution for in-studio product shoots, model photography, and lifestyle content
• Created visual content optimized for social, digital, and marketing campaigns
• Maintained visual consistency and brand cohesion across photography, design, and storytelling
• Translated product strategy into compelling multimedia content that strengthened brand presence and drove engagement and sales
• Executed graphic design for packaging, events, and web, ensuring a cohesive brand experience across physical and digital touchpoints