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Work Background
Founder
New New, LLCFounder
Oct. 2023Innovation strategy & operational consulting for fragile ideas and bold teams. • Helped Fortune 100 and creative organizations reimagine operational systems for more velocity • Provided fractional Chief of Staff support to executive teams navigating ambiguity • Developed early-stage knowledge systems, planning tools, and internal playbooks for innovation teams • Current focus: AI-augmented knowledge workflows, strategic planning systems, and immersive storytelling
Innovation Director
NikeInnovation Director
Sep. 2017 - Jan. 2024Beaverton Oregon_ Spearheaded the creation of a new business function within Nike’s Advanced Innovation organization. _ Bridged organic business practices across innovation disciplines and critical business partners to stabilize the innovation pipeline, resource planning, and other shared operational functions. _ Pioneered “Future of Work” technology for Advanced Innovation during COVID enabling asynchronous collaboration to become the cornerstone of the innovation process. _ Established the offense to create a Knowledge Operating System leveraging Ai/ML and stagnant institutional knowledge to drive the future of Nike innovation. _ Facilitated the earliest phases of Nike’s Innovation Process to spark and nurture groundbreaking ideas across diverse teams. _ Orchestrated production & experience design to deliver the Nike Maker Experience, a never been done consumer experience in NYC, incorporating on-body design with onsite shoemaking. _ Led strategic storytelling and creative development for the future of Nike Dance & Nike Digital products. _ Managed special projects, including activations for Investor Relations & Board of Director meetings.
Special Projects, Brand Innovation
NikeSpecial Projects, Brand Innovation
Apr. 2017 - Dec. 2017Portland, Oregon AreaWorking within the Special Projects team of the Nike Space Kitchen I explored new frontiers of dynamic storytelling (project mapping, holographic displays) and onboarded new collaboration technology to help pioneer the future of work.
Global Brand Director, Member Services Operations
NikeGlobal Brand Director, Member Services Operations
Nov. 2015 - Apr. 2017Portland Oregon_ Based on my uncommon ability to guide complex, high-profile, projects I was drafted to lead Operations for the team integrating Membership into the Marketing & Commerce Organizations ahead of the Nike+ App launch. _ Responsible for re-wiring & operationalizing the offense across Design, Experience, Merchandising, and Brand to create an aligned technology roadmap and editorial creative structure. _Served as the Chief of Staff to the Senior Brand Director for Membership to ensure timely engagement with CMO, CTO, and the teams of other C-suite functions.
North America Marketing Operations Manager
NikeNorth America Marketing Operations Manager
Apr. 2013 - Oct. 2015Nike WHQ_ In response to a stagnant planning process with performative, but ineffective milestones I rewrote the North America Marketing Prioritization & Planning Gameplan process to increase the team’s capacity to influence & respond to change in the marketplace and within the Global Brand organizations. _ Developed and managed planning, budgeting ($30M), creative, and execution plans for reference standard teams. _ Orchestrated major Brand activations (Nike Women's Half Marathon SF & Toronto, etc) and strategic reset of critical branded services (Nike Run Clubs and Nike Training Club).
Global Brand Marketing Operations Project Manager
NikeGlobal Brand Marketing Operations Project Manager
Sep. 2010 - Apr. 2013Portland, Oregon, United States_ Coordinated the Experience Design team of 40 for Nike Store Design for Flagship & new concept creation as well as the global seasonal creative process for a distributed Geo team around the world. _ Activated Geo retail organization via clear global creative direction every month with singular responsibility for copy & asset management. _Implemented first-of-their-kind special projects (FuelBand Launch) within Nike Retail.
Community Relations Specialist
NikeCommunity Relations Specialist
Jun. 2008 - May. 2010Portland, Oregon Metropolitan Area_ Expanded the Nike Community Grant program from three (3) to more than 170 locations. _ Led the single biggest product donation and community response after a natural disaster in Nashville, TN. _ Organized community involvement volunteer events for the annual Head Coaches conference.
Development & Marketing Director
Children First for OregonDevelopment & Marketing Director
Mar. 2007 - Jun. 2008During my time at Children First for Oregon I drove the re-branding of the agencies annual publications on the welfare of children in Oregon. I was also accountable for the organizations fund development efforts which included developing the resources necessary to support the passage of the Health Kids Act that now provides health care to more than 80,000 children in Oregon.
Development Director
Children's Cancer AssociationDevelopment Director
Aug. 2006 - Feb. 2007Responsible for the day-to-day management of a $2,000,000 development office. Develop relationships with key corporate leaders for increasing sponsorship revenue, lead the writing of mission critical donor communication and solicitations. Supervise and manage two development staff and multiple contractors. Oversee the operations and execution of fundraising events with total revenue in excess of $1,000,000.
Development Director
Big Brothers Big Sisters NorthwestDevelopment Director
Feb. 2005 - Aug. 2006Led the development functions of the nation's fastest growing Big Brothers Big Sisters chapter. Responsible for hiring, managing and developing staff. Directly supervise 3 staff and various contractors. Increased total pledge event revenue from $30,000 in 2004, $79,000 in 2005, to $150,000 in 2006. Utilizing the Raising More Money fundraising model increased total event related individual gifts from $100,000 to $286,000 in one year. Managed all aspects (research, development, writing and stewardship) of foundation and corporate grants leaders like Nike, Intel and others In charge of donor prospect identification, cultivation, and solicitation for major donor program Oversee the production of agency communication materials, including the production of agency video and web-based fundraising activities Develop comprehensive corporate partnership framework to expand revenue and volunteer streams by aligning with numerous corporate giving and volunteer programs
Executive Director
For Us NorthwestExecutive Director
Jan. 1999 - Jan. 2004Founding director. I was responsible for creating awareness and action for kids affected by HIV.

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