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Work Background
Web Center Ltd.Marketing Director
Dec. 2024Podgorica, MontenegroTasked with managing and optimizing new and existing Social Media Marketing profiles and campaigns. Defining, creating and optimizing the campaigns in addition to analytics and reporting. Managing and optimizing new and existing Google Ads accounts. Defining, creating and optimizing the campaigns, in addition to SEO optimizations, analytics and reporting. Developing and impelementing strategic projects in regards to expanding our Marketing reach beyond "traditional" marketing channels such as Meta and Google. (Display, Native etc.) Handling day to day operations of the marketing and design teams in order to produce quality marketing content for both in house and external projects, working with multiple accounts and partners. Developing rules and procedures for all positions inside the marketing team, with emphasis on improvements in the work process and increased quality of marketing output. Working closely with the designers, giving ideas and feedback on the creatives, and making sure the quality is up to standard and expectations of the clients. Working closely with the Web designers in order to define the content, looks and functionalities of the custom website solutions, that we were creating for our esteemed clients. B2B calls and reach out towards the partners in order to close the new deals and make sales.
Orion TelekomDirector of Marketing and Sales
Jun. 2024 - Nov. 2024Podgorica, MontenegroAs a Director of Marketing and Sales is a dual role, my job was to develop both sections of business accordingly. From the marketing side of things, i was tasked with reinventing the entire Social Media marketing strategy, and how to better utilize the CRM solutions in order to achieve better reach towards the new clients. I was tasked with recruitment of the new Sales team personnel, interviewing, selection as well as with their individual job training. From the Sales side of things, i created a new strategy for door to door sales. Implementation and realisation of these processes was monitored by me daily, by doing rounds with the agents, controlling and improving their workflow, and assisting with any situations they found too problematic to be resolved by them. All of the marketing and sales activities were needed to be reported daily and weekly to the upper management. My job was not only to write reports, but also to establish new reporting systems, both for me and my employees. B2B communication was also part of my job. Here i closed multiple contracts with other companies. Process was handled by me from the moment of first cold call to the moment we close the deal and invoice the partner. I also provided support and education to the Customer Support team, especially in regards to improving their communication, levels of patience and overall impression that they have on the clients.
ioloIndependent Consultant
Jan. 2024 - Aug. 2024California, United StatesIndependent contractor, tasked with upscaling existing leads, as well as onboarding and developing the new ones. Every partner needs to be properly managed, analysed and optimised based on the data provided by both internal and publishing teams. Each partner also needs constant support regarding the campaign performance, status and also regarding the usage of in house platform.
SIKS HoldingSenior Account Manager
Jan. 2024 - Feb. 2024Podgorica, MontenegroSenior Account manager tasked with reaching out, onboarding, developing and retaining the inventory of iGaming affiliates.
Coinis LtdHead of Advertising dpt.
Mar. 2020 - Mar. 2021Building strong relationships with advertisers by providing support in day-to-day communications, architecting actionable plans for campaigns, and implementing strategic solutions to meet KPIs. Managing variety of different advertisers and product owners, creating the action plans and targets to reach on daily, weekly, monthly and yearly targets. Hunting and on-boarding of the new leads was essential for the department as well, therefore KPI's were not only focused on revenues / profits, but also on number of newly onboarded leads.
Adnet7Account Manager
Feb. 2017 - Jul. 2017PodgoricaContacting, integrating and managing variety of international partners. Main product which we offered was Google ADX account integration for media houses and individual website owners, in addition to our own widget solution for the individual websites. Partners were contacted and brought onboard via phone calls, Emails and Skype communication. All partners that were integrated, needed to be managed on day to day basis, and to be provided full data reports weekly. To summarise i was in charge of: Negotiating, onboarding and integrating the partners, as well as analysing their results and putting together complex data reports which helped them to optimize their traffic.
Coinis LtdSenior Account Manager
Jan. 2017 - Mar. 2022Podgorica, MontenegroBuilding strong relationships with partners by providing support in day-to-day communications, architecting actionable plans for campaigns, and implementing strategic solutions to meet KPIs. Managing variety of different publishers and advertisers, creating the action plans and targets to reach on daily, weekly, monthly and yearly level.
OSCEOSCE expedition member
Sep. 2016 - Feb. 2017Podgorica, MontenegroVital member of OSCE expedition, that monitored Montenegrin parliamentary elections. In charge of guiding the team and simultaneously translating conversations between OSCE's team and relevant state election commission members, as well as taking part in monitoring and grading the election process and it's democratic standards.
MeridianbetDigital Sales Manager
Jan. 2016 - Jun. 2016Podgorica, MontenegroManaging sales in one of the biggest betting houses in the country. Working on marketing, promotional and engagement campaigns, in order to keep customers engaged and to encourage them to use online platforms available.
Ipsos Strategic MarketingData Collection Manager
May. 2012 - Dec. 2012PodgoricaData collection and analysis of data collected by field workers, in order to help statistical findings, make reports and presentations on public opinions on certain topics.
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