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Work Background
Guild MortgageSr Sales Enablement Specialist
Jan. 2025
Guild MortgageSales Enablement Specialist
Sep. 2023 - Jan. 2025
Guild MortgageRegional Marketing Content Specialist
Feb. 2021 - Sep. 2023South Portland, Maine, United States- Write, develop and edit high quality content for multi-channel digital campaigns, website, weekly communications, monthly newsletters and public relation projects. - Developed six additional social media campaigns for Loan Officer concierge program. This includes partnering with LO's and educating about the importance of social media strategy. - Developed a strategy for refreshing blog content using website metrics, SEO tools and company goals. Increased organic web traffic to website by 20% from Q4 to Q1. - Point of contact for vendors and developing strategy for internal and external release of content through Sharepoint, RMS announcements, website and social media. - Pardot administrator including: driving leads and conversions using email campaigns/auto-responders, email development and management, organized and maintained Pardot files. - Quality assurance for landing pages and emails before publication. This includes, testing on multiple platforms and screen readers.
Ryan HomesRegional Marketing Specialist
Apr. 2017 - Jun. 2020Remote- Delivered ongoing support to over 40 Sales Representatives; served as the primary point of contact for decisions on positioning and messaging and created collateral such as video, print media, billboards, newspapers, direct marketing, and digital ads. - Delivered a 20% increase in sales within the first 60 days with a “relocation campaign” targeting traffic unable to take advantage of our local resource - implemented a separate email sequence, virtual meet and greet and promotion for travel. - Proactively increased overall time on page and reduced bounce rate by creating content, directing and producing videos in consultation with internal sales professionals and external vendors. - Consistently hit unique open rates of +25% and click-through rates of +3.5% by developing, managing and deploying novel email strategies for drip campaigns, events and sales.
Cotton & CompanyContent & Social Marketing Manager
Jun. 2015 - Apr. 2017Stuart Florida- Grew client base from 6 to 20 in two years by developing a strong content marketing strategy featuring blogs, videos and social media, managed budgets of over $1M over 20 consecutive projects. - Increased lead generation on clients' websites by 10% in 180 days by incorporating SEO research into content marketing strategies. - Coordinated marketing, management, and product teams to deliver content for all phases of the campaign lifecycle, built relationships, and leveraged external industry experts to enhance content creation.
Discover The Palm BeachesDigital & Social Strategy Manager
Feb. 2013 - Jun. 2015West Palm Beach, Florida Area- Oversaw a multimillion-dollar advertising and production budget. Reported and presented improved ROI to management, stakeholders and team members. - Contributed skilled event and partner photography throughout the county managed image tagging and organization of galleries for ease of use. - Materially increased funding for this non-profit organization and completed two important Board of Trustees goals by creating an innovative communication plan including newsletter articles, blogs, and social media presence.
Blackstone Agriculture llcGraphic and Web Design
Nov. 2011 - Feb. 2013Toronto, Canada Area
Blackstone Energy Solutions Inc.Digital Marketing
Nov. 2011 - Feb. 2013Naples, Florida AreaBlackstone Energy is an overarching umbrella company that has several working projects underneath it. I was their in-house graphic design, web editor and overall digital support for all encompassing entities. A few of these include: Blackstone Energy Services Progressive Fuels Limited Blackstone Agriculture
Analysis Design & DiagnosticsGraphic Designer, Technician
Jun. 2009 - Mar. 2010Designed set up, and handouts, of booth for Right Whale Convention and the Navy Forum. Design and testing of new innovative devices was a daily task, design of new computer systems. Marketing, maintain website, graphics for Navy proposals and other SBIR government grants. Collate data and graphics for International Conference.
Aquatic Eco-Systems, IncTechnician
Jun. 2006 - Oct. 2006Apopka, FloridaTechnician, Sales, Set up and maintenance of underwater equipment. Underwater Product Photography, Design of new Catalog, Technician
Freelance Photography and Digital Marketing StrategistDigital Marketing
May. 2003 - Dec. 2018Florida and MaineFreelance Graphic and Web Designer: Work included but not limited to: Weekly HTML email blasts, print collateral from business cards to brochures and trade show banners. Wedding, portrait, event photography. Intensive multitasking, prioritizing, and efficient time management skills. Dover Baby Teeth - Digital Marketing Follow the Brand – Email Blasts and web design World Photographer Organization – Field Editor Akel’s Deli – Website Design True Treasures – HTML Email Blasts
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