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Work Background
Square Mile FarmsEvent Manager
May. 2024London Area, United KingdomSquare Mile Farms provides vertical farming installations in urban settings, allowing communities to grow and enjoy fresh, zero-mile produce. In my role as Events Manager, I support the growth of the events business by driving event planning, on-site coordination, and content design to enhance client engagement and satisfaction. Responsibilities: Collaborative Planning: Coordinated events and workshops across diverse urban spaces by working closely with sales, client managers, and farm operations. On-Site Execution: Oversaw event logistics on-site to ensure seamless delivery alongside the Urban Farmers team, capturing content for promotional use. Performance Analysis: Assessed event metrics and identified improvements to optimize engagement and future events. Content Innovation: Developed unique and engaging event content, aligning with Square Mile Farms’ mission of sustainable urban farming. Brand & Content Design: Created digital and print materials, including e-brochures, social media graphics, and promotional assets, to support marketing and sales. Content Strategy: Contributed to visual identity by crafting design elements that resonated with our audience and reflected sustainability. Cross-Team Collaboration: Coordinated with Urban Farmers and team members to produce cohesive content that aligned with our brand’s goals. Key Achievements: Expanded event content offerings, enhancing client satisfaction and increasing event participation. Managed multiple design and event projects, meeting tight deadlines while maintaining quality. Promoted sustainable urban farming and strengthened brand presence through creative event and design initiatives. Skills: Event coordination, Canva, cross-functional collaboration, brand strategy, time management, client relations.
IFA BerlinPublic Relations Executive
Jul. 2023 - Oct. 2023As PR Executive for IFA Berlin 2023, I led strategic press outreach, managed a six-figure PR budget, and supported on-site press coordination to maximize event visibility and engagement. Key Responsibilities: Copywriting & Reporting: Drafted and edited press materials, generating reports on outreach effectiveness to refine strategy. Global Press Outreach: Strategized and executed press attendance campaigns targeting global media, including influencers such as Jason Bradbury and Abir El Saghir. On-Site Support: Assisted with press logistics at IFA Berlin 2023, ensuring smooth operations and media engagement on the ground. Budget Management: Managed a comprehensive PR budget, ensuring optimal allocation for high-impact press and influencer outreach. Achievements: Increased press attendance from around 2,000 journalists in 2022 to over 6,000 in 2023. Boosted news reach by 43% and social media reach by 90% compared to IFA 2022, contributing to a significant increase in event visibility and audience engagement. Skills Used: LiveBuzz registration, media relations, copywriting, budget management, performance reporting, and influencer outreach.
Porlock Weir HotelReceptionist
Apr. 2023 - Oct. 2023Provided exceptional guest service as the front-line representative at Porlock Weir Hotel, ensuring a welcoming and efficient experience for all visitors. Managed reservations, check-ins, and check-outs with professionalism, maintaining smooth operations and addressing guest needs promptly. Key responsibilities included coordinating with housekeeping and other departments, handling guest inquiries, and managing administrative tasks such as billing and scheduling. Demonstrated strong organizational skills and a friendly demeanor, contributing to a memorable and positive stay for hotel guests.
NarvarEMEA Event Coordinator
Feb. 2022 - Aug. 2022As the EMEA Events Coordinator at Narvar, I supported the Global Director of Experience Marketing and the EMEA Regional Director of Marketing in delivering top-tier conferences and exhibitions across Europe, including Monaco One-to-One 2022, Deliver Europe 2022, ShopTalk Europe, and eTail Connect. My role was pivotal in coordinating and executing Narvar’s global events calendar, enhancing the company’s presence at key industry gatherings. Key Responsibilities & Achievements: Event Planning & Execution: Managed end-to-end logistics, from budgeting and sourcing event signage to coordinating on-site setup, ensuring a polished and impactful brand presence at all events. Cross-Functional Collaboration: Worked closely with marketing, sales, and graphics teams to align event strategies with company goals, creating cohesive and engaging event experiences. Lead Generation: Facilitated private meetings with high-interest accounts through collaboration with regional sales and SDR teams, resulting in enhanced engagement and qualified leads. Creative Collateral Development: Designed unique, conversation-starting giveaways, such as branded Ladurée macarons, Diptyque candles, ‘Emergency Chocolate Kit’ tins, and eco-friendly seeded paper flyers that transform into flowers. This role allowed me to combine strategic planning with creativity, consistently delivering high-impact events that strengthened Narvar’s brand reputation and market reach.
The EconomistVIP Event Marketing Manager
Sep. 2021 - Dec. 2021Following my master’s degree, I joined The Economist to support their exclusive virtual events, with a focus on VIP engagement and logistics for Sustainability Week: Countdown to COP26 and Innovation@Work US. In this role, I served as the primary contact for C-level executives attending our high-profile roundtables and private events, ensuring a seamless and personalized experience. Key Responsibilities: VIP Engagement: Managed invitations and communications with C-Level attendees, coordinating exclusive roundtable sessions and tailored event experiences. Sponsor Relations: Arranged and facilitated private 1:1 meetings between sponsors and delegates, driving meaningful connections and maximizing sponsor engagement. Email Marketing & Market Research: Developed and executed targeted email campaigns to drive event attendance and conducted market research for future speaker and sponsor opportunities. Skills Developed: Enhanced proficiency in event marketing platforms, including Cvent, Eloqua, Salesforce, and Swapcard, alongside email campaign management and strategic audience targeting. This role strengthened my ability to create impactful, relationship-driven experiences for VIP attendees and sponsors, enhancing the success and reputation of The Economist’s virtual event series.
TEMBO LtdEvent Marketing Manager
Aug. 2021 - Feb. 2025
AMP ServicesSocial Media Manager
Feb. 2020 - Aug. 2021West Sussex, England, United Kingdom
AdaptavistAssociate Events Co-ordinator
Oct. 2019 - Feb. 2020London, United KingdomBrought on in a temporary role to support Adaptavist's events team during a peak period, I coordinated logistics for high-profile events and managed complex travel arrangements for internal teams and clients globally. Key Responsibilities: International Event Coordination: Organized two large-scale holiday events, handling venue selection, catering, and logistics to ensure memorable experiences for global attendees. Client Travel & Accommodation: Coordinated travel and accommodation for year-end and New Year client meetings, working with major clients like BBC, Dell, Spotify, Mailchimp, NASA, and John Lewis. Annual Conference & Summit Support: Actively contributed to the planning of Adaptavist’s annual Summer Conference and supported the early stages of Atlassian Summit preparations. This role required strong organisational skills and the ability to manage high-stakes logistics across multiple time zones, enhancing my event planning and client coordination expertise.
The Mandolay HotelConference and Events Sales Co-ordinator
Jun. 2019 - Oct. 2019Guildford, United KingdomImmediately upon leaving University I was offered this job at The Mandolay Hotel. The position entails selling event space for conferences to parties, fashion shows to weddings. My daily duties include providing quotes for clients and helping them design the perfect event that matches their vision, and creating the contract and handling all of the financials to the event from booking DJ’s and external decor companies to following-up with the client for any feedback to encourage further bookings. I have learnt a lot a lot from working at The Mandolay Hotel and I’m ready to move on to find the job that I will feel excited to go to everyday. A job where there is more variety and customer interaction opportunities. I want to create beautiful events and see them through from the first moment they are imagined, to seeing them take place.
West Dean College of Arts and ConservationEvents Intern
Jun. 2018 - Aug. 2018West Dean, Chichester, West SussexThe internship involved organising England’s biggest Chilli Festival with over 20,000 attendees. The internship has taught me a lot, particularly how things do not always occur as you planned and therefore must make adjustments as well as delegating over the consequences of each decision made. I was put in charge of staffing the festival and also collecting information from the stallholders. One challenge I faced with staffing was people changing their mind about what shifts they could or couldn’t do. This left many annoying gaps in the staff rota that had to re-arranged several times. Another challenge I faced was the weather over the event. It rained very heavily on the first and third days of the festival. This made it extremely difficult to keep attendees and staff happy, with attendees wanting refunds due to the fact they were unable to fully enjoy the festival. Overall I loved working at West Dean, and I learnt a lot from both the internship, and the people who work there.
THE BOILEROOM (GUILDFORD) LIMITEDArea Manager at Always the Sun Festival
Aug. 2017 - Sep. 2017Stoke Park, Guildford, SurreyI helped the PR manager of the Always the Sun Festival create social media posts and keeping all the traders and demonstrators informed of the details necessary while also gaining all the required information off them to ensure that all requirements are met so that we could have a successful festival. I worked as the Outdoor Kitchen area manager for the 3-day annual festival where my responsibilities included ensuring that all the demonstrations and food challenges were run successfully and on schedule. There were some obstacles along the way e.g. we had a technical issue with microphones running out batteries which for future reference will be addressed by ensuring that there are plenty of batteries on-site and are accounted for at all times. One skill that personally feel I have developed over the course of this experience is leadership because I was designated several stewarding volunteers and had to be a good team leader in order to contribute to the success of the festival.
THE BOILEROOM (GUILDFORD) LIMITEDEvents Intern
May. 2017 - Sep. 2017Guildofrd, United KingdomOver the summer of 2017 I interned at the Music Venue “Boileroom” in Guildford, Surrey. Initially I began as an events intern and had create marketing campaigns to promote the private venue hire option however was quickly designated some PR Intern responsibilities of creating and sending out the weekly newsletter and creating promotional social media posts. This process developed several of my key skills in particular commitment to the internship programme which in my opinion is extremely important because when I see an opportunity or challenge I like to see things through to a successful conclusion.
FPR GroupStaff
Jun. 2016 - Sep. 2016West Sussex, United Kingdom, United KingdomThe company provides staff to events to work as, serving staff, security, hosts, etc. Each event entails new jobs therefore developing new skills including the ability to adapt to the situation faced.
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