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Work Background
GottStreet Blues®Advisory Board Member
Dec. 2024Chicago, Illinois, United StatesGottStreet Blues® is redefining workwear for women in construction creating durable, functional, and empowering gear that fits right, works hard, and stands strong. GottStreet Blues® supports women building the world – one jobsite, one project, one power move at a time. Head of Marketing - strategic lead for branding, messaging, storytelling
- design lead for marketing materials - lead strategist for product launch
MakeLoveNotPorn AcademyInvestor
Dec. 2024 - Jan. 2025#FundCindyGallop I feel passionately about supporting current and future generations understand their own sexuality paired with humanity to move through the world with a deep connection toward self and then outward - so that not only stigmas removed, but we are also able to foster healing within lineages of trauma around sexual abuse/assault and more simply misinformation, lack of education. This is what Cindy Gallop is creating.
Workplace Psychological Safety ActHead of Marketing
Dec. 2023 - Dec. 2024Employers are psychologically abusing workers, predominantly women and people of color, through such tactics as false accusations and sabotage, and anti-discrimination law isn’t enough to help them. - In the 80s and 90s, courts’ interpretation of anti-discrimination law moved from needing proof of impact to proof of intent, making it ineffective at disrupting the social hierarchies. People of color and women are still predominantly on the receiving end of mistreatment at work, but they can’t typically tie the mistreatment to their membership in a protected class.
- The abuse results in a host of harms when workers are forced to choose between their health and a paycheck: a range of mental and physical problems from shame and self-blame to anxiety and depression to PTSD, suicidal ideation, and suicide.
- The Workplace Psychological Safety Act falls in line with sexual harassment law, which says a hostile work environment is the baseline for legal recourse, and the target need not suffer from psychological injury. Gretchen Carlson, who sued Roger Ailes of Fox News, and Rowena Chiu, a #MeToo silence breaker who worked for Harvey Weinstein, testified with us in October 2023 along with roughly 40 experts verbally and hundreds in writing.
Unlock The Magic®Founder and CEO
Jan. 2023Greater Chicago AreaUnlock the Magic® is a business and a movement toward creating the balance in humanity that we’ve never seen in this lifetime. - Master Certified Life Coaching certification obtained by ICF Accredited, CLCI in 2023
- over 500 certified coaching hours logged since 2023
- over 100 hours of ICF accredited coursework completed - 2 ICF approved coaching sessions
- Chakra energy balancing and healing certification obtained in 2024
- Sacred healing ceremony certification obtained in 2024
- group coaching facilitator for over 10 organizations
- keynote speaker for 3 annual events
- expertise in the Divine Feminine, "Clairs", and Chakra Energy
- marketing consultation by request - host and producer of Women Making Moves, the podcast - author of "The Lighthouse", a newsletter
- co founder of "The Great Connect" podcast
- author of "The Exit Plan"
Unlock The Magic®Founder and CEO
Jan. 2023Marketing consulting, life coaching, executive coaching, energy healing
Career BreakHealth and well-being
Nov. 2022 - Jan. 2023I, like many others, had come to an impasse as it relates to what I was willing to tolerate in the workplace and this came to a head for me in 2022. I unsubscribed.
Discover Financial ServicesBusiness Director, Digital Product Management and Marketing
Jan. 2022 - Oct. 2022Greater Chicago AreaI was promoted back to the B2B space, owning the end-to-end product cycle for digital wallet. I managed an 18-month product road map, leading a team of 20 direct and 30 indirect reports to introduce changes to the product, risk statements, procedures, policies, and controls. I managed P&L for a $30M budget. Highlights:
- Built a marketing campaign to help members understand the product and its benefits, including merchant adoption, achieving 20% month-over-month growth after just 1.5 months.
- Signed 50 large merchants to accept the wallet for B2B2C.
- Implemented product roadmap in US, EMEA, APAC, LATAM.
- Won the Discover Stock Excellence Award in 2022 for individuals that performed above and beyond.
Discover Financial ServicesSenior Manager, Credit and Product Operations
Nov. 2019 - Jan. 2022Greater Chicago AreaI was promoted into a new role within the operations space, managing a team of six that oversaw digital user experience, and providing a new leadership support structure. I led the team during a two-year initiative to map out 150 legacy processes from a systems and data perspective, automating all but 50. I promoted two out of six staff. Highlights:
- Saved over 3K hours in capacity by implementing operational excellence through automation.
- Implemented a fraud ring guide to mitigate churn in resource.
- Created wellness workshops for employee wellbeing over COVID-19 lockdown.
Discover Financial ServicesExecutive Chair - Professional Women Impacting Results
Jan. 2019 - Dec. 2021GlobalI led the women's empowerment employee resource group of +1200 members through the pandemic ensuring that ALL women of Discover had support to not only take their next best step professionally, but also personally. Highlights:
- Spearheaded PWIR to implement free feminine hygiene products, a self defense class, and an enterprise wide mentorship program representing the first ever mentor program for women in the company.
- Created the company's first domestic violence awareness month to ensure the education of all employees on all components, most of all to be aware of a concerning situation and how to get help.
- Implemented COVID-19 relief programs for the women of Discover to provide additional support and aid as lockdown doubled the amount of cases for domestic violence for employees worldwide.
Discover Financial ServicesPrincipal, Product Marketing and Compliance
Jan. 2017 - Nov. 2019Greater Chicago AreaI owned product concept, business case, legal, compliance, delivery, and marketing campaigns for inactive, attrition, and retention, driving an annual $4B in attrition/retention YOY savings. I directed a cross-functional team of 175 focused on improving user experience and risk mitigation. I partnered with marketing and technology divisions to evaluate and improve technology solutions, brand awareness, vendor contract compliance, and reporting processes. Highlights:
- Drove $1MM in incremental revenue from inactive, retention, attrition by identifying and implementing the need for an online conversion platform.
- Completed a stretch assignment to help the company prepare for the California Consumer Privacy Act, uncovering available consumer data and building a mechanism to pass back data to a consumer upon request, mitigating $2.8MM in potential fines.
Discover Financial ServicesDigital Marketing Manager, E-Business
Jan. 2015 - Jan. 2017Greater Chicago AreaI drove $100M in automated, targeted revenue annually and achieved an 80% conversion rate through digital channels after leading a successful retargeting campaign based on customer behavior. Highlights:
- Achieved the highest performance of individual and cross-channel digital campaigns.
- Led training and compliance for enterprise email strategies to increase brand awareness.
- Managed 5 vendor budgets and supported $5MM (in addition to the automated $100MM) in annual revenue for credit cards and cross sell communications.
Discover Financial ServicesInternational Product Marketing Manager
May. 2013 - Jan. 2015Greater Chicago AreaI was recruited for a newly created role and challenged with identifying acquirers and partners for the Discover card segment in UK, Germany, and France. Highlights: - Built marketing plans for multiple Diners Club franchises in EMEA, selling acceptance to organizations that may never see a Discover Card - spinning the story on "why Discover"
- Secured major acquirers in Germany to run a campaign with Discover despite the prevalence of cash only in the country.
- Traveled to France, met a primary bank, and built a relationship to enable business in the country.
The Vitamin ShoppeInternational Operations and Marketing Manager
Nov. 2010 - Apr. 2013North Bergen, New Jersey, United StatesI relocated to the corporate office in New York and managed a $1M annual budget, leading field marketing activities and international store location openings. I oversaw marketing operations on a local and global scale to drive overall business expansion. I enhanced workforce performance by designing and launching grand opening programs, daily product knowledge sessions, and international training initiatives across 600 store locations. Highlights: - Developed a new enterprise training resource deployed nationally, creating a 'Daily Dose' program that educated staff at the retail level on the top 100 products.
- Launched a recognition program for store talent across the nation, with the store showcased in the 'Daily Dose' to provide a national spotlight to improve employee morale and corporate culture.
- Opened the first international franchise in Panama, working on-site for 2 weeks and driving $1.5K in opening week sales.
Babies"R"UsDistrict Marketing Manager
Nov. 2006 - Nov. 2009
Bank of SpringfieldMarketing Associate
May. 2005 - Nov. 2006
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