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Work Background
Accenture SongSong Ecosystem Marketing Manager
Jun. 2022 - Oct. 2023Create marketing assets for Song Marketing campaigns, liaison with advertising agencies and key partners to drive campaign assets to completion and team lead for key partner client case studies and events. • Manage development, execution, timelines and budgets of marketing campaigns based on Accenture thought leadership. • Create sales enablement materials to communicate the robust Accenture research, such as POVs, Stage 0 Decks, A.com landing page, Videos, Leader-led blogs, Elevator pitch, Social Media posts, Campaign Overview Deck and Creative Briefs. • Partner closely with internal and external communication teams to create successful communication plans that effectively reach our target audiences in Song Marketing, Accenture and with our Platform Partners (Adobe, Salesforce, Google, Microsoft & AWS). • Collaborate with partners throughout Accenture to maximize our marketing content’s influence, create successful events and ensure our teams are on the same page and ready to execute.
Rose InternationalContractor at Rose International (Accenture)
Oct. 2021 - Jun. 2022Birmingham, AL
Johnson ControlsManager, Internal Communications
Feb. 2020 - Mar. 2021Birmingham, AlabamaJohnson Controls Sales Support Center of Excellence Network, Birmingham, AL Internal Communications Manager Developed and executed an internal communications program to drive company culture, promote education and raise awareness of the CoE Network within JCI and within the CoE Network, an 1,800-employee international workforce. • Built comprehensive internal communications program, using CoE Network email, newsletters and SharePoint. • Created executive content (talking points and PowerPoints) for quarterly live international Microsoft Team Virtual Town Halls. • Recruited and managed an International Communication Development Team and Content Champions. • Developed news stories to tout the CoE Network within JCI for the company intranet and for the sales domains’ communication vehicles. • Designed a Qualtrics survey to gauge effectiveness of internal communications within the CoE Network. • Wrote and delivered frequent communications to the sales teams regarding Salesforce updates and issues. • Built and managed the CoE Network MS Team and channels.
Homewood City SchoolsCapital Campaign Administrator
Aug. 2019 - Feb. 2020Homewood, Alabama, United StatesHomewood City Schools Foundation, Birmingham, AL Capital Campaign Administrator Developed all campaign materials, including brochures, website, newsletter, evites, banners, and signs. • Developed and managed comprehensive campaign prospect database. • Planned and managed special events, volunteer meetings and campaign calendar. Increased campaign pledges by 50%.
HealthMed Inc.Vice President of Business Development
Oct. 2018 - Feb. 2019Birmingham, AlabamaVice President of Business Development Developed and submitted business proposals that led to new business in new markets. • Developed marketing plan for social media, email, promotional materials and customer communications. • Created innovative industry expo and trade show strategies to maximize branding and sales opportunities.
Regions BankNorth Central Alabama Marketing Manager, South Region, VP
Jun. 2008 - Jun. 2018Birmingham, Alabama Area✓ Manage sales, marketing, communications, PR and brand strategy needs for 24-county North Central Alabama market, developing actions and tactics to maximize revenue through client initiatives. ✓ Foster business development opportunities for multiple lines of business to create VIP experiences for top customers utilizing benefits of corporate sponsorships, increasing ROI and community engagement ✓ Guide and implement the recruitment of 300 volunteers, disbursing 9,000 tickets and staffing three VIP venues for the Regions Tradition, a major annual tournament on the PGA Champions Tour ✓ Develop actions and tactics to maximize sales through innovative client development initiatives ✓ Plan and implement special events designed to achieve business objectives and reflect community commitment; events often include celebrities, political leaders, professional athletes and more ✓ Determine Regions’ economic impact for the Birmingham area through sponsorship commitments, and develop key focus areas for corporate giving and sponsorships, manage $2 million annual budget ✓ Served on task force to implement first company-wide online portal for corporate giving and sponsorship requests as well as the task force for a new internal company-wide volunteer portal
Regions BankRegional Marketing Director, Alabama Region, AVP
Jan. 2006 - Jan. 2008Birmingham, Alabama Area✓ Spearheaded day-to-day strategy, development, management and execution of all local marketing, communications, public relations and brand initiatives for the region. ✓ Implemented new Regions brand externally through grassroots marketing efforts and internally through associate communications/events ✓ Oversaw regional sponsorship budgets and commitments and supervised three Marketing Managers and a Marketing Coordinator
Regions BankSr. Sales, Marketing and Communications Partner, AVP
Jan. 2006 - Jan. 2006Birmingham, Alabama Area✓ Coordinated and managed media relations needs for Birmingham, Mobile and Florida Panhandle banking groups (more than 100 branches) ✓ Negotiated increased media exposure and customer/employee discounts through contribution and event sponsorship requests and supported line-of-business sales leaders with sales initiatives and campaigns ✓ Managed new branch openings, merchandising needs and marketing promotions through advertising, media and in-branch activities
Regions BankDirector of Business Banking Sales, AVP
Jan. 2004 - Jan. 2006Birmingham, Alabama Area✓ Created, implemented and tracked first-ever sales campaigns ✓ Coordinated direct marketing campaigns to small-business customers and prospects, and developed calling tools and scripts ✓ Developed first-ever internal website for Business Bankers ✓ Organized first-ever Business Banking Forum with company-wide representatives ✓ Composed stories for monthly company newsletter and weekly electronic Sales and Service newsletter
Regions BankChart The Course Project Manager, Retail Sales, AVP
Jan. 2003 - Jan. 2004Birmingham, Alabama AreaImplemented and tracked company-wide sales campaigns for 700 branches ✓ Coordinated development of creative in-branch marketing pieces for premium products ✓ Employed company-wide Sales Review of randomly selected branches using 40 in-house talent scouts ✓ Developed and coordinated the first annual Sales Reward Luncheon, orchestrated free car giveaway with top Equity AssetLine Lenders, and incorporated event into Annual Report and video
BELLSOUTH TELECOMMUNICATIONS INCProduct Marketing Manager, Consumer Marketing
Jun. 1998 - Dec. 2002Birmingham, Alabama Area✓ Performed as project lead for Consumer Marketing’s involvement on long-distance product launch team, as well as the company’s customer retention program ✓ Coordinated internal and external communications ✓ Coordinated local grassroots marketing efforts to attract international customers ✓ Developed and implemented sales promotion programs and job aids for call centers covering nine states and 7,000 customer-service representatives
SportsFirst Athletic Health Care, Baptist Health SystemMarketing Coordinator
Jan. 1994 - Jan. 1998Birmingham, Alabama Area✓ Developed and implemented a relationship marketing database program, including a brochure/membership application, member packet, award-winning slogan, logo and campaign strategy ✓ Coordinated planning, promotion, media coverage and sponsorship for SportsFirst Special Events including: o Three golf tournaments, all netting the top money ever raised o State-wide $25,000 college scholarship contest for the 1997 Super Six Games o Alabama Million Dollar Golf Festival, raising $42,000 ✓ Edited SportsPage, a quarterly newsletter for the SportsFirst program
Birmingham Sports UnlimitedSpecial Events Coordinator
Jan. 1993 - Jan. 1994Birmingham, Alabama Area✓ Coordinated, planned and publicized an average of eight in-store events per month ✓ Negotiated store sponsorship of community events and recruited employee volunteers for special events ✓ Selected as one of the top 12 event coordinators nationally for Sports Unlimited stores
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