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Work Background
HJOMOwner
Feb. 2019 - Jul. 2023Newport Beach, California, United StatesLed all aspects of a home décor and small furnishings retail business, with both online and physical locations. Built and operated the company from concept through growth. • Oversaw daily operations, including human resources, inventory, finances, and marketing • Managed Shopify store of over 2,000 SKUs including managing online and POS sales channels, inventory, fulfillment and CRM (I.e., utilizing Mail Chimp and purchase incentives) • Procured and maintained vendor relationships across the U.S. and Europe; oversaw purchasing, importing (Denmark, Sweden, Germany and U.K. to the USA), shipping, and receiving logistics • Coordinated product launches, seasonal collections, and merchandising • Created public relations campaigns to increase awareness and garner coverage • Managed finances such as sales reconciliation, payroll, taxes, bill pay, and budgeting using Excel and QuickBooks
Morrison Hair CoOwner
Dec. 2011 - Jun. 2016Laguna Beach, California, United States• Business management including accounting, human resources, sales and marketing. • Created of brand identity which align with the company's core values, vision and image. • Developed and executed public relations and advertising initiatives including multi-channel communications • Managed inventory including product launches, promotions, stock and sales analysis • Created customer service plan to deliver a consistent and positive experience
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