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Work Background
Self-employedSocial Media Manager and Copywriter
Jul. 2024• Developed and executed social media strategies (Instagram, Facebook, TikTok) to boost engagement, grow audience reach, and improve customer retention using social media management tools and KPI tracking. • Grew audience from 0 to 900+ followers in 5 weeks, generating 90+ client inquiries and quadrupling bookings during low season, significantly increasing brand awareness. • Produced multimedia content and managed content calendar for static posts, carousels, and video reels tailored to target audiences and brand goals. • Tracked analytics using platform insights to optimize performance, engagement, and stay ahead of social media trends. • Collaborated with teams to align messaging and amplify reach across platforms, managing social media for clients across the U.S. and international markets.
David GoyerScript Coverage and Executive Assistant
Jan. 2022 - Dec. 2023• Performed reports on creative materials to assess if they should be considered for production. • Updated company’s website. • Managed logistics, multiple vendors, and projects timelines. • Shadowed writer’s room for Apple TV Series.
Essential Media GroupProduction Manager/ Development Coordinator
Aug. 2019 - Nov. 2021• Developed pitch decks and structured content strategies for TV projects, focusing on audience engagement. • Produced and edited video content for presentations and digital communications. • Streamlined workflows, managed cross-functional teams, and optimized project delivery under tight deadlines. • Collaborated with creative and marketing departments to align messaging with brand identity. • Supported marketing efforts by refining presentation materials and pitches.
Roberta RibeiroCopywriter and Marketing Strategist
Oct. 2017 - Sep. 2019São Paulo Area, Brazil• Designed and implemented social media campaigns to boost brand awareness and community engagement. • Wrote, edited, and scheduled content across platforms, translating mindfulness concepts into accessible digital content. • Created multimedia content including blog posts, animations, and social media assets.
Storytellers Brand 'n' FictionCreative Director and Writer
Feb. 2015 - Sep. 2017São Paulo Area, Brazil• Led content creation strategies, overseeing digital storytelling projects across web, social media, and event platforms. • Directed multimedia campaigns and collaborated with Marketing teams, managing design, video production, and cross-platform content delivery. • Presented creative concepts to stakeholders and partners, ensuring alignment with brand and audience engagement goals. • Managed blogs, LinkedIn and YouTube content to strengthen online presence and thought leadership. • Managed and produced an Alternative Reality Game for Latin America’s largest tech event, driving audience engagement through interactive storytelling
NoTopoINTLWriter
Jan. 2015 - Jan. 2015
One Push ProductionsMarketing planning and research analyst
Aug. 2014 - Nov. 2014Introduced a S.W.O.T analyses and establish the company's positioning in the sector Introduced the Management of Customer's Relationship Developed researches to understand the clients' priorities and develop a marketing strategy Helped define the company's differential Created alternative media content for different targets Structured a new and more appealing website Analyzed and identify Possible Prospects Created interactive social media, according to the customer's interests
Nextel Telecomunicações LTDAMarketing Intern
Aug. 2013 - Jul. 2014Rochaverá, MorumbiStructured presentation with sales behavior graphics and indicators every week, used for Board decision making; Developed solutions for sale's channels optimization; Researched brand impact amongst social media; Formulated different approaches for low outcome campaigns; Managed devices inventory and follow up the 'end to end' process; Followed up and report competitor's pricing and subsidies strategies; Guaranteed delivery deadlines fulfillment; Formulated client's purchase dashboard vision (Per channel and region), used for board decision making; Developed vendor's deliveries dashboard vision, used for board decision making; Verified effectivity in the processes of Purchase Orders releasing, Logistics and products receiving for KPI's structuring; Formulated planning worksheet table indicating the necessity and viability of Marketing Campaigns.
WIZARD IDIOMASEnglish Teacher
Jan. 2011 - Jun. 2012Taught English for up to 8 students classes- from teenagers to adults; Formulated extra material to help students' development; Created different and dynamic approaches in teaching, according to each class peculiarities; Corrected homework and evaluate the students, grading them in a report card.
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