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Work Background
TuringContent Analyst
Oct. 2024United States, Palo Alto- Worked as a Prompt Annotator for SFT (Supervised Fine-Tuning), RLHF (Reinforcement Learning with Human Feedback), and Multimodal AI models, contributing to the development and fine-tuning of Large Language Models (LLMs).
- Using prompt engineering, created, refined, and validated prompts to enhance AI model accuracy and performance across diverse tasks.
- Conducted quality assurance reviews to ensure consistency and correctness of labelled data.
- Collaborated on tasks like multiple-choice question generation, prompt and image tagging, GUI agent training, and multimodal data labelling, aligning outputs with project guidelines.
Startup Movers Private LimitedFinance Copywriter
Jun. 2024India, Delhi- Crafted high-quality, finance-focused blogs tailored to private limited companies, startups, and entrepreneurs.
- Executed end-to-end SEO strategies, including keyword research, on-page optimization, and content structuring, ensuring top-notch search engine rankings.
- Developed content that aligned with the company's brand voice, resonated with the target audience, and drove organic traffic.
- Collaborated with the team to create engaging and informative content on compliance, fundraising, and other financial advisory topics.
- Consistently met deadlines while maintaining exceptional quality, enhancing the company's reputation as a trusted source of financial guidance.
Arpita Karwa (OPC) Private LimitedFreelance Technical Writer & Strategist
Apr. 2022India, New Delhi- Crafted engaging YouTube scripts for educational content tailored for UGC NET exam aspirants.
- Simplified complex novels and literary concepts into easy-to-understand scripts, ensuring students grasp challenging material effortlessly.
- Developed detailed storyboards to visually align scripts with on-screen presentations.
- Collaborated on marketing campaigns, providing strategic input to enhance outreach and engagement.
Medical Tourism Co LLCSenior Web Content Editor
Dec. 2021 - Mar. 2024United States, Texas City- Conducting in-depth research to identify blog topics, keywords, and latent semantic indexing (LSI) terms, ensuring alignment with specific business goals, demographic insights, and audience preferences.
- Creating high-quality, research-based content tailored for clarity, accuracy, and engagement.
- Meticulously copyediting and proofreading written material, demonstrating a keen attention to detail critical for ensuring consistency and correctness across different marketing collaterals
- Experience in curating content that involves both textual and visual elements.
SAM IT SolutionsContent Strategist
Oct. 2021 - Mar. 2022United States, Raleigh- Conducted market research to analyze social trends and tracked key social media metrics such as impressions, reach, and engagement.
- Ideated and created social media content to support campaigns, and email marketing efforts, and designed graphics for digital marketing clients across various platforms.
- Developed blog content for clients across diverse industries, including Healthcare, F&B, and Business Coaching.
- Wrote website content for web development clients, ensuring alignment with their brand messaging.
- Coordinated with clients for approval and timely publishing of Facebook and Google Ads.
- Delivered monthly insight reports to clients, highlighting campaign performance.
- Guided keyword research and onsite SEO practices to optimize digital marketing strategies.
Interstellar Lifestyle Private Limited (WeSocial Network)Co-founder | Director
Feb. 2020 - Sep. 2024India, New Delhi- Conceptualized a startup serving as a social platform for connecting like-minded individuals through shared experiences in a secure environment.
- Spearheaded product and brand awareness initiatives via social media campaigns, SEO strategies, and consumer engagement.
- Built and nurtured micro-communities around diverse interests across Delhi NCR, India.
- Curated over 150 experiences, engaging a community of 20,000+ participants.
- Successfully partnered with renowned brands like Monster Energy, Truly Madly, Kadence, and Moustache.
KPMG India Private LimitedSenior Executive, Financial Due Diligence
Jun. 2018 - Feb. 2020India, New Delhi- Served corporate clients across various industries, particularly on transactions in the retail, logistics, and infrastructure sector.
- Analyzed operating performance of entities with a specific focus on customer churn analysis, revenue analysis by type and geography, and profitability analysis by key customers.
- Identified critical adjustments to reported EBITDA, working capital, and net debt.
B S R & Co. LLP (Member firm of KPMG in India)Senior Executive
Sep. 2014 - Jun. 2018India, New Delhi- Performed Statutory audit, Limited Review, Tax audit, and audit of the consolidation process of one of KPMG’s
Top clients- Sun Pharmaceutical Industries Limited (Erstwhile Ranbaxy Laboratories Limited)- an Indian multinational pharmaceutical company with a turnover of over INR 80 billion.
- Led multiple teams for statutory audits for small, mid-size, and big clients.
- Performed group reporting (SOX under USGAAP) for Bio-Rad Laboratories (India) Private Limited, which had a turnover of INR 3 billion and indulged in trading products for life science research and clinical diagnostics.
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