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Work Background
rag & boneVice President, Brand Marketing
Feb. 2023 - Jun. 2024New York, New York, United States
In HausCo-Founder
Dec. 2022A women-led collective of marketers, strategists, and creatives.
FARRYNHEIGHTCopywriter
May. 2022
Club MonacoGlobal Head of Narrative
Dec. 2018 - Feb. 2023New York, New York, United States• Strategic-minded leader with ability to build business strategies and, in turn, translate strategies into actionable, KPI-driven marketing tactics that resonate with the audience while driving profit and bottom-line results • Drive strategy and execution of seamless omnichannel storytelling, experience and programs, ensuring a singular brand narrative across all consumer touchpoints including web, paid media, product, retail, events, packaging, international, OOH, and wholesale • Passionate people and project leader who thrives on empowering teams and individuals to find their potential and excel Leadership: • Member of Club Monaco extended leadership team
• Manage marketing/creative team, reporting directly to CEO
• Direction of internal and external creative teams to create engaging content • Proven track record of hiring, developing, and retaining talent and teams of all sizes
• Maintained team stability during times of turbulence and great change in organization Projects: • North America site replatform and CDA-French site launch: Management and execution
• 2020 corporate positioning/messaging: COVID-19 and social justice issue communication
• Reworked GTM process to be more editorially and digitally minded and strategically story focused
• Led brand identity and end-to-end process participation: Adopted new brand, voice, and creative directives through brand and visual identity projects as well as updated company-wide end-to-end processes
Club MonacoEditorial Manager
Mar. 2018 - Dec. 2018London, New York
Barneys New YorkEditor
Feb. 2016 - Mar. 2018New York• Editing lead specializing in content across e-commerce, marketing, and editorial channels
• Designer research and attendance of off-site clinics and appointments, writing and editing content seen in features, lookbooks, and speciality collaboration and launch copy
FreelanceBrand Marketing + Communications Consultant
May. 2013 - Feb. 2023New York, United States• Brand strategy and marketing projects for lifestyle brands Kjaer Weis, LIVELY, KULE, and many more
• Strategist, content creator, editor, and contributor for brands including Soho House, New York Magazine, and more
Refinery29Communications Manager
Jan. 2011 - Jul. 2012Greater New York City Area• Early employee of digital startup acquired by Vice Media in 2019
• During period of employment, company experienced overall employee growth of 1000+%
• Communications and content manager for ecommerce channel during early stages of development and growth
Teen Vogue, Conde NastEditorial Assistant
Jul. 2008 - Sep. 2009Greater New York City Area
Vogue, Women's Wear Daily, TimeOut New York, Nylon Magazine, Interview MagazineIntern
May. 2006 - Jan. 2008Greater New York City Area
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