Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
TBWA\Media Arts LabHead of Strategy/Managing Director APAC
Jul. 2020Singapore
TBWA\Media Arts LabRegional Head of Strategy APAC
Jan. 2020Singapore
The RoyalsHead Of Strategy
Apr. 2017 - Jan. 2020AustraliaClients: Mercedes Benz Australia, MRC, MyState Bank, Spotify, Evans Dixon. Code for Australia Academy Lecturer (branding) 2016/17.
Panellist Vivid 2017: 'Human and Machine; The next great creative partnership.'
Gruen panellist (ABC) AdNews Emerging Leader of the year 2019.
B&T Independent Agency of the year 2018 (The Royals).
Adnews Independent Agency of the year 2018
Mumbrella Independent Agency of the year 2018
Effie’s finalist 2017, 2018.
Mumbrella Awards 2017; Highly Commended Pro-Bono Campaign of the year - Marriage Equality 'It's only fair'.
The RoyalsStrategy Director
Jul. 2015 - Apr. 2017Sydney, AustraliaClients: Fairfax media (SMH, The Age, AFR), Campari, The Children's Cancer Council, Cancer Council NSW, Google for Work. Finalist Australian Effies - DeakinStress Break
Finalist APG - Deakin Stress Break
Droga5Strategy Director
Feb. 2015 - Jul. 2015SydneyClients: Tiger Beer (global), UNICEF, Coca Cola.
Droga5Senior Strategic Planner
Jun. 2012 - Feb. 2015SydneyClients include; Tiger Beer (Global), UNICEF (Global), Coca Cola (SE Asia). Previous; Woolworths, Woolworths Insurance, Qantas, IMP, United Nations. Gold APG 2014 - Tiger Beer.
Winner B&T 30 under 30 2013 Design and advertising.
Winner Highly Commended Planning Idol 2013 - United Nations, Syrian Crisis.
AWARD Bronze - Qantas, Ausmerica
AWARD Bronze - Crabbies Ginger Beer, Apple and Pear.
Young & Rubicam GroupSenior Strategic Planner (Group)
Jan. 2012 - Jun. 2012Sydney*Previously GPY&R Clients:
Arnott's, Colgate, Revlon, St Vincent De Paul Society, NSW Health, AEC, Australian Turf Club. Awards:
ADMA Lester Wunderman Effectiveness Award 'Signed Finds by Vinnies'.
Gold ADMA: Most Effective Charity/Not for Profit. - 'Signed Finds by Vinnies'
Gold ADMA: Creative Social Media - 'Signed Finds by Vinnies'
Gold Effie: Best Retail – 'Signed Finds by Vinnies'
Gold Effie: Most Original Thinking - 'Signed Finds by Vinnies'
Silver Effie: Best State Campaign - 'Signed Finds by Vinnies'
Silver Effie: Best Small Budget under $500k - 'Signed Finds by Vinnies'
Silver Effie: Best government or social service campaign - 'Signed Finds by Vinnies'
Most Effective Agency of the year- George Patterson Y&R
Adstars Gold - 'Signed Finds by Vinnies'
AIB – Best non-for profit/public service - 'Signed Finds by Vinnies'
Adnews UN Ltd Pro Bono Award 2013- 'Signed Finds by Vinnies'
George Patterson Y&RStrategic Planner
Jan. 2010 - Jun. 2012Clients:
Arnott's, Colgate, RTA, NSW Health, Virgin Atlantic. Finalist- Planning Idol Finalist APG – Arnott's Wagon Wheels
Winner AMI – Brand revitalisation, Arnott's Wagon Wheels
Finalist AMI –Brand extension Arnott's Shapes Sensations
State Finalist AMI- RTA
George Patterson Y&RCreative
May. 2009 - Oct. 2010Silver Cannes Lion Copywriting Craft – Wagon Wheels 'Four Heads are Better than one.'
Cannes Finalist Print Craft Wagon Wheels
Clio Print – Wagon Wheels 'Four heads are better than one.'
Clemenger BBDOArt Director
Nov. 2008 - May. 2009
JWTArt Director
Mar. 2007 - Nov. 2008Finalist Cannes Lions print craft J&J 'hands'
Finalist Cannes Lions print craft Olympus 'Sophie's memories'
DDB Group AustraliaArt Director
Nov. 2006 - Mar. 2007Launchpad creative graduate program.
Kastner & PartnersOffice Manger/Creative assistant
Jan. 2006 - Nov. 2006Sydney
Lowe HuntIntern
Jul. 2005 - Dec. 2005Sydney
Intch is a Professional Networking App for the Future of WorkSee more people like Michaela on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1121610 people
29
Business Development Executive @ TNB Global Survey
18
Chief Growth Officer / CMO
16
General Manager @ Paprika & Cumin Pte Ltd
474001 people
29
Business Development Executive @ TNB Global Survey
18
Chief Growth Officer / CMO
18
Content Specialist @ Channel NewsAsia Mediacorp