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Work Background
Rivel OnlineContent Strategist & Content Marketing Specialist
Nov. 2024Helping e-commerce brands develop data-driven strategies that improve reach, increase engagement, and drive conversions - one metric at a time.
Gummicube, Inc. | App Store Optimization | Big Data Analytics for Mobile App MarketingMarketing Specialist
May. 2022 - Aug. 2024Content marketer and copywriter for website content, landing pages, email, ads, social media, blog posts, and marketing collateral. - Responsible for creating original blog content with an output of 3-4 blogs per week. - Spearheaded an SEO content optimization project, resulting in 15-30% increases in rankings and website traffic. - Started and managed a blog optimization project resulting in a +100% article traffic increase. - Increased media sponsorship buying ROI by 24% year-over-year. - Wrote and managed 100-140 app descriptions/month for top global brands, adapting each to the client’s unique tone of voice. - Established new content and referral partnerships with industry leaders for backlink and cross-sell opportunities. - Improved operational efficiency related to client deliverables by 40% through new reporting initiatives.
OVJ LLCCo-Founder & Marketing Director
Jan. 2020 - May. 2022Queens, New York, United StatesOversaw marketing and operations for an online delivery app based in New York City, from development to beta launch. - Developed and promoted the brand’s identity, tone, and 12-month marketing plan. - Increased website and App Store traffic by ~20%. - Created and managed email campaigns resulting in a 20% open rate and 10% click-through rate using Mailchimp. - Head of content creation and community management for all social media including TikTok, Instagram, and Facebook.
Urbane International Real EstateJunior Property Consultant
Dec. 2019 - May. 2020Barcelona Area, SpainClient & Property Acquisition
Rivel Group, LLCEcommerce Specialist
Jun. 2017 - Jan. 2020Barcelona, Catalonia, SpainStarted & scaled Shopify-based e-commerce stores. Responsibilities included online store management, inventory, web content creation, email marketing, social media, and community management. - Improved website traffic by 30% through SEO writing initiatives. - Managed Google Ad campaigns, driving improvements to store traffic and identifying areas of opportunity on lower-performing pages. - Increased conversion rate by 20% through optimized product descriptions. • June 2017 - June 2018: Fone Post - An e-commerce site dedicated to selling a wide variety of custom phone cases. @fonepost • June 2018 - September 2018: Beach & Bag - Seasonal e-commerce site dedicated to selling woven straw bags for women. • December 2018 - May 2020: The Culture Point - Online brand dedicated to celebrating cultural differences through the sale of representative clothing and accessories. The brand identity was heavily focused on bringing together individuals of different ethnicities through cultural content and country-specific celebrations. @theculturepoint
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