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Work Background
Rosewood Hotel GroupCorporate Director of B2B Marketing, Global
Jan. 2023Los Angeles, California, United States
Rosewood Hotel GroupSenior Corporate B2B Marketing Manager
Jan. 2022 - Jan. 2023Los Angeles, California, United States
Rosewood Hotels & ResortsRegional Marketing Manager
Jun. 2021 - Jan. 2022
Rosewood MayakobaMarketing Manager
Oct. 2018 - Jan. 2022Greater Los Angeles AreaResponsible for the management of marketing, advertising and promotional materials and activities as well as measuring and enriching the Resort's media positioning.
M/MEDIA.Founder
Nov. 2017 - Nov. 2021JaliscoM/MEDIA. is a space where creativity is focused on user experience through reflection and exploration. To meet today's challenges, we carefully consider every action to carry out our mandates with vision and innovation.
We firmly believe that the consumer is not a target but a strategic partner in the success of a brand, product or service. To enhance and complement integrated campaigns, we develop original content and products. Whatever the challenge, M/MEDIA. will always have a creative reaction.
MayakobaMarketing & Communications Manager
Apr. 2016 - Nov. 2017Quintana RooResponsible for the management of marketing, advertising and promotional materials and activities as well as measuring and enriching the destination´s media positioning. Plan marketing strategies including but not limited to events, products and alliances . Analyze the actions and efforts of the Mayakoba Resort Marketing department. Plan, elaborate and manage the departmental budget under standards of efficiency and resource optimization. Management of communication through print/digital/social media. Goals:
-Prepare marketing strategies together with the destination Directors and hotel GMs
-Manage the creation of Mayakoba´s image, destination events, promotional and digital communication
-Planning of concrete PR objectives
-Supervise the creation and delivery of press releases, advertisements and other marketing and PR materials
-Maintain relations with all media to ensure communication and the most effective positioning Mayakoban amongst top-tier luxury destinations
-Lead all areas of content generation and production across all communication platforms with emphasis on website, blog, app, magazine and social media
The St. Regis Punta Mita ResortMarketing Communications Manager
Jan. 2015 - Apr. 2016Punta Mita, MexicoResponsible for managing marketing, advertising and promotional materials and activities. Measure, enhance, and enrich the position and image of the Resort.
-Plan marketing and branding objectives
-Expand product solutions and offerings
-Prepare marketing strategies alongside company Directors
-Oversee creation and delivery of press releases, advertisements, and other marketing materials
-Design print ads and publications
-Engage consumers via social media
-Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
-Lead all areas of content generation and production across all media platforms
Fideicomiso de Turismo Puerto VallartaPublic Relations Manager
Apr. 2014 - Dec. 2014Puerto Vallarta- Develop a marketing communications plan including strategy, goals, budget and tactics
- Coordinate all public relations activities
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
The St. Regis Punta Mita ResortMarketing & Online Media Coordinator
Feb. 2013 - Apr. 2014Punta Mita, NayaritResponsible for the development, implementation and maintenance of online marketing strategies.
- Lead marketing efforts to build community for all St. Regis Punta Mita social media platforms.
- Online research of target markets and competitive behaviors alike, presenting results and key recommendations to executives.
- Develop and oversee online strategies ensuring two-way communication streams between the company and its audience.
Garza Blanca Preserve Resort & SpaPublic Relations / Community Manager / Copywriter
Jul. 2012 - Dec. 2012Puerto Vallarta- Work with DOSM to leverage marketing programs and develop an annual advertising media plan in conjunction with the company.
- Develop and build positive relationships with industry partners in key markets.
- Design and develop E-mail marketing campaigns for the company's 2 gourmet restaurants and spa targeting local and international customers as well as travel agents, identifying trends and developing strategic promotions to increase conversion ratings.
- All other responsibilities overseen as a Public Relations Officer.
Maile Johnston Translation & DesignFreelance Translator
Jan. 2007 - Jan. 2021Translation
Interpretation
Graphic Print Media
Document Localization
Proofreading & Editing
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