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Work Background
EndeavorCommunications Director
Feb. 2024New York City Metropolitan AreaLead strategic communications the company’s Art + Entertainment properties, overseeing corporate and consumer PR initiatives for high-profile international events, including food and music festivals, art fairs, and museum exhibitions. Manage and coordinate multiple PR agencies across key markets, ensuring cohesive and effective brand messaging. Develop and execute comprehensive media strategies to enhance visibility and audience engagement across digital, print, and broadcast platforms. Act as a primary media liaison, crafting press releases, executive remarks, and key messaging that align with the property’s narrative. Collaborate with cross-functional teams to drive innovative storytelling, crisis communications, and stakeholder engagement.
Parsons School of Design - The New SchoolPart Time Faculty Member
Jan. 2023New York, United StatesInstruct the Professional Practices course, focusing on the understanding of how to work within various sectors of the fashion industry, such as International Marketing, Public Relations, Digital Marketing and more, rather than the technical aspects of performing the duties themselves. Through multi-week group projects, students act as agencies responding to live briefs from real clients. Past client partners have included A-World, Chopeva Lowena, Universal Standard, eBay Fashion, Cole Haan, and Athletic Propulsion Labs.
ScienceMagic.IncGroup Director
Mar. 2018 - Oct. 2023United States, New YorkClient Services Responsibilities: -Provides strategic counsel to fashion, lifestyle, and retail businesses. Led the development and execution of annual and project-based integrated communications campaigns. Directed media relations while continuously cultivating and maintaining relationships with key consumer, business, and trade journalists, as well as social and industry influencers. Oversaw special projects including events, collaborations, and other brand partnership programs from ideation to execution. Regularly advised on clients’ communications strategies and tactics for brand, products/services, and marketing initiatives, as well as its competitive position within the market. Developed reporting processes and analysis of results to provide strategic insights for past, present and future performance. Past clients include Athletic Propulsion Labs (APL), Barbour, Bottega Veneta, Depop, Dunhill, Drest, EON, K11 Musea, John Elliott, La Ligne, Saturdays NYC, SoulCycle, The Early Vote, The Modist, The White Company, Trove, VitroLabs
Black FramePublic Relations Manager
Aug. 2016 - Mar. 2018New York City Metropolitan AreaDeveloped and executed communications strategies and annual plans for fashion and lifestyle clients. Oversaw VIP relations including dressing, and product seeding programs. Managed logistics and media relations for regional and national events including press previews, fashion shows, strategic entertainment, and other events. Strategically analyzed key metrics to measure media impact. Oversaw the agency’s social media channels including Facebook, Instagram, and a monthly newsletter. Successfully managed the agency’s website redesign, and managed periodic updates to the website. Past clients include Hugo Boss Art Prize 2016, Hunter Boots, Rafael de Cárdenas, Simon Miller, Standard Hotels, Vaquera, Visionaire.
Ralph LaurenPublic Relations Associate
Aug. 2013 - Jul. 2016United States, New YorkCoordinated US editorial requests for men’s, women’s and childrenswear brands. Managed the PR showroom, and trafficked samples domestically and internationally in partnership with global counterparts. Coordinated the implementation of seasonal press strategies targeting long lead, short lead, and digital media outlets. Assisted with developing seasonal global product messaging calendars to support key business objectives and ensure alignment with corporate initiatives across the globe. Continuously developed and maintained partnerships with sales, merchandising and design teams to align communications efforts with business priorities. Coordinated the planning and execution of events including seasonal presentations and other small- and large-scale press events.
Bloomingdale'sPublic Relations Assistant
Aug. 2012 - Aug. 2013Greater Chicago AreaAssisted in the planning and execution of in-store events. Tracked and reported press and media placements. Created press clips for each press hit and maintained press clippings archive. Facilitated merchandise loans for editorial and media placements. Wrote copy for monthly event calendars and signage. Drafted press releases for new product lines. Oversaw philanthropic donations on behalf of the store.
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