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Work Background
Mingle MocktailsBrand Experience Marketing Manager
May. 2025Lead brand experience strategy across retail, events, and digital campaigns to drive consumer engagement. Develop and execute trade marketing programs to support sell-in and sell-through at key accounts. Collaborate with sales, creative, and field marketing teams to ensure cohesive brand execution. Lead creative team to align on brand voice and direction. Support planning and execution of brand activations, trade shows, and field initiatives. Analyze sales and digital performance to optimize efforts for brand growth and category leadership.
ClaytonBrand Marketing Manager, Home Building Group
Dec. 2024 - May. 2025Maryville, Tennessee, United StatesContinue to position the Clayton Home Building Group as an industry leader through innovative marketing campaigns and branding efforts. Develop and execute on multi-purpose content, ensuring alignment with brand objectives and voice across internal and external audiences, including 40 home building facilities, 19 supply facilities, and nine homebuilders across the US. Collaborate with cross-functional teams and external vendors/partners to lead both B2B and B2C initiatives. Analyze brand performance and implement data-driven strategies.
Altar'd StateBrand Manager: Altar’d State & AS Revival
Sep. 2023 - Nov. 2024Maryville, Tennessee, United StatesInternally driving marketing efforts for two brands within Stand Out. For Good Inc., launching seasonal campaign initiatives, managing photoshoot operations, planning weekly marketing messages, and working in a constant, collaborative environment across several teams to ensure the best possible guest experience both online and in-stores.
Altar'd StateAssociate Brand Manager: Altar’d State
Oct. 2022 - Oct. 2023Maryville, Tennessee, United StatesManage marketing strategies and executions of multiple brands within the Stand Out For Good Inc. family of brands, including Altar'd State, AS Revival, and Tullabee. Driving business through seasonal campaigns via marketing initiatives based on cross-brand and company goals. Provide exceptional internal service to stores across the country to enable best guest shopping experience on the floor and through e-commerce. Serve as project coordinator among various teams to ensure cooperation and fluidity of team calendars, seasonal photoshoots, marketing touch points, and product placement.
Altar'd StateBrand Coordinator: AS Revival
Sep. 2021 - Oct. 2022Maryville, Tennessee, United StatesCreate and execute marketing strategies for AS Revival (activewear sister brand to Altar'd State) to connect and grow audience beyond major retail competitors. Major responsibilities include overseeing AS Revival brand launch initiative, coordinating photoshoots, serving as store team's marketing POC, planning email campaigns, executing social media plans, etc. Additionally managed digital marketing for Altar'd State in lieu of position gap; oversaw channels across four sister brands. Platforms included Instagram, Facebook, TikTok, Snapchat and Pinterest. Managed budgets, adjusted campaigns to maximize sales, reported daily analytics, and served as POC with our outsourced digital marketing partners.
Tower Hill SportsMarketing Director
Dec. 2020 - Sep. 2021Lexington, Kentucky, United StatesDirected all media, storytelling, and journalism efforts in alignment with management team’s priorities. Increase digital traffic on all social media platforms. Managed website content. Collaborated with operations team on a strategic campaign to market and launch a second facility.
Elite Clubs National League, Inc (ECNL)Brand Representative
May. 2019 - Jul. 2019Portland, Oregon AreaServed as brand ambassador for ECNL at several national events across the country. Responsible for developing nationwide ECNL alumni network. Assisted with all necessary tournament operations and led hospitality team at youth Nike National Training Camp in Portland, Oregon.
Tops in LouisvillePhotography & Intern Manager
Dec. 2018 - May. 2019LexingtonHired immediately following internship completion. Managed website and social media content, scheduled photographers for magazine and event shoots, directed internship program, assisted in sales meetings, wrote feature articles.
Tower Hill SportsPersonal Trainer
Aug. 2018 - Oct. 2021Coaching high-level youth soccer players in the Lexington area.
Johns Run/Walk ShopRetail Salesperson
Jan. 2018 - Aug. 2018Lexington, Kentucky AreaAssisted customers to be fitted for running shoes and athletic apparel.
Lexington Women's HealthMarketing Intern
May. 2017 - Aug. 2017Lexington, Kentucky AreaSummer internship with Marketing Director Tanya Bolton. Emphasis on client relations, hosting forums at medical fairs, collaboration with colleagues to discuss marketing strategies
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