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Work Background
BDIVice President - Client Strategy
Apr. 2023United States
BDISenior Director of Client Strategy and Planning
Jul. 2022 - Apr. 2023Seattle, Washington, United States
TrueSense MarketingSenior Director Client Services
Mar. 2021 - Jul. 2022Seattle, Washington, United States
Blue North StrategiesSenior Director | Digital Solutions
Oct. 2019 - Mar. 2021Greater Seattle Area• Manage a team of up to 6 digital media buyers, writers, designers, developers, strategist and project managers
• Develop strategic KPI criteria for campaigns and develop systems of reporting to manage and measure those goals • Develop both internal and client-facing systems for creative and data management
• Perform audits for client email programs, websites, and digital media strategies and provide recommendations for revenue or conversion optimization
Blue North StrategiesSenior Director | Business Development
Jan. 2019 - Oct. 2019Greater Seattle Area• Developed an event marketing strategy that resulted in a 300% increase in leads YOY
• Created a content and marketing strategy targeted towards new and existing clients
• Developed a system for identifying and qualifying new business prospects utilizing the Hubspot marketing platform
FOCUSED Digital Marketing Consultant & Principal
Jan. 2015 - Jan. 2019Seattle, WA• Developed multi-channel marketing strategies that increased revenue up to 122% YOY
• Managed up to 65 multichannel campaigns per year consisting of web landing pages, email, video, search, display advertising, mobile, and direct mail
• Generated trusted consulting relationships and advised in areas such as offer development, program development, process improvement, and staff development
• Managed and collaborated with multifunctional project teams, including client partners and external vendors
TrueSense MarketingDirector of Digital Strategy
Mar. 2014 - Jan. 2015Greater Seattle Area• Created an optimization plan via A/B testing for client transaction forms that resulted in a 11% increase in conversion
• Created agency-wide KPI reporting standards for digital media and email
• Strategic lead for agency website redesign and digital B2B marketing strategy
World Vision USAMarketing Product Director
Oct. 2012 - Mar. 2014Federal Way, WA• Oversaw digital acquisition, retention, and up-sell programs consisting of search, display, marketing automation, social media, digital broadcast, email, web, and mobile
• Created a 5-year strategic growth plan with key milestones, objectives, and risks
• Developed a process for digital prospect acquisition which lowered acquisition costs by 45% and increased engagement by over 200%
World Vision USADirector of Acquisition Marketing
Feb. 2012 - Oct. 2012Federal Way, WAOversaw customer acquisition efforts for Gift Catalog products and other various products using channels such as direct mail, catalog, SEM, email, mobile, SMS and other multi-channel integration strategies. I developed a process for digital prospect acquisition which dramatically lowered acquisition costs and decreased the point of first contact from 45 days to 24 hours, resulting in a 200% increase in engagement. For the Holiday Gift Catalog program, I was able to increase product revenue by 7%, while lowering marketing costs by 8% year over year.
One & All AgencyAccount Supervisor
Jan. 2011 - Jan. 2012Pasadena, CA• Managed the development of over 100 multichannel marketing campaigns per year consisting of direct mail, e-mail, search engine marketing, landing page optimization, public relations and social media • Oversaw digital acquisition, retention, and up-sell programs consisting of search and display, marketing automation, social media, digital broadcast, email, web, and mobile
• Developed a five-year strategic growth plan with key milestones, objectives, and risks
• Developed a process for digital prospect acquisition which lowered acquisition costs by 45% and increased engagement by over 200%
Bicycle Service CenterEntrepreneur
Jan. 2010 - Jan. 2011Hemet, CA
World VisionDirect Marketing Manager
Apr. 2007 - Jan. 2010• Managed a multi-channel customercultivation program consisting of direct mail, email, catalog, social media and phone campaigns
• Created complex integrated testing strategies for cultivation and gift catalog campaigns
• Developed a Facebook social media community resulting in over 50,000 fans for the gift catalog “True Spirit of Christmas” campaign
• Consistently met or exceeded income performance goals while being at or under budget
• Developed a creative testing strategy for the 2009 gift catalog that resulted in a 17.2 I:C
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