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Work Background
Micron TechnologyGlobal Editorial Manager, Social Media
May. 2020 - Jan. 2021New York City Metropolitan Area•Supervised editorial processes for a multi-billion-dollar tech corporation's global social media channels, ensuring content consistency and premium quality, resulting in a 20% increase in brand recognition across platforms.
•Nurtured collaboration with Comms Teams and Design Studio to align content with corporate goals, resulting in a 19% increase in content quality scores.
NewsweekBranded Content Writer
Aug. 2018 - May. 2019Greater New York City Area• Research, write, and proof editorial copy to support branded storytelling and for the Culture section of Newsweek. • Collaborate with in-house creative team to develop content strategies that support marketing initiatives. • Communicate with editors regularly and maintain editorial rollout calendar. • Liaise with publicity reps to execute interviews with notables.
EssenceMediacomAssociate Creative Director
Sep. 2015 - Jan. 2024New York City Metropolitan Area•Orchestrated the development of captivating creative strategies grounded in platform insights, regularly resulting in securing multimillion-dollar contracts and sustaining key Fortune 100 clientele.
Ideated + produced cross-platform content, growing engagement scores and KPIs on average 5% month/month
•Held brainstorming sessions, mentored junior creatives, inspired innovative ideas while ensuring alignment with emerging social media trends to drive client success.
BlackBook MediaDigital Editor
May. 2015 - Aug. 2015Greater New York City Area• Pen daily stories with an eye for what is highly shareable • Lead and manage BlackBook’s social media channels (Facebook, Twitter, Instagram) • Engage in a variety of editorial tasks including: interview notables (Candace Bushnell, Alaska 5000, Drue Kataoka), photograph and style shoots, manage freelance writers/interns, design decks for RFPs, Photoshop imagery for the website. • Spearhead and create content for native editorial campaigns including clients such as: Coach, Svedka, eBay, Joe Fresh, H&M
Concept FarmCopywriter // Social Media Manager
Apr. 2014 - May. 2015Greater New York City AreaClients: Century 21 Department Stores, Aruba Tourism, espnW, RR Donnelley, SAP, SC Johnson, Jane Cosmetics, Stila Cosmetics. Concept and collaborate with an Art Director to create and develop brand campaigns/cross-platform content from creative strategy with a focus on copy and messaging. Prepare copy across a range of media including print, radio, television, social media, digital and more. Participate in production processes including casting, directing VO talent, collaborating with directors, editors, photographers, etc. Create social media strategies and editorial calendars and monitor day-to-day community management of accounts. Developed, launched and served as editor to a blog for enterprise software company SAP focused around fashion and technology.
Concept FarmJunior Social Media Manager // Copywriter
Jun. 2012 - Apr. 2014New York, New YorkClients: Century 21 Department Stores, Aruba Tourism, espnW, RR Donnelley, SAP, SC Johnson, Jane Cosmetics, Stila Cosmetics. • Copywrite, strategize and source/treat images on all social media channels. • Manage communities on Facebook, Twitter, Pinterest, YouTube, Tumblr and Instagram. • Developed, edit and contribute to a blog focused around predictive fashion stories for enterprise software company SAP. • Served as editor to an interior design and lifestyle blog for Vecco, a brand of home decor DIY products. • Concept and pen bimonthly email newsletters and blog posts for a beauty and wellness account, Cerra.
New York UniversityAdjunct Professor
Jan. 2012 - May. 2012New York, New York• Assisted the Public Theater’s Artistic Director, Oskar Eustis, in his undergraduate course “Theater Matters.” • Graded students’ papers, assessed their writing and research skills, and assisted in course content development.
Interview MagazineFreelance Writer and Transcriber
Oct. 2011 - Oct. 2012New York, New York• Worked with the Managing Editor to transcribe and edit feature interviews with a short turn around, free of errors and fact checked for publication. • Pitched and wrote content for their official blog.
HyperallergicContributing Writer
Aug. 2011 - May. 2020Brooklyn, NY• Author blog posts, reviews and interviews related to all fields of art and culture, with a particular focus on fashion-related content. • https://hyperallergic.com/author/alex-cavaluzzo/
SIMULACRA Creative Director
Jan. 2011New York, United States•Established an LLC/S-Corp to house creative editorial projects for private clients
•Develop content for Hyperallergic, Newsweek, Mellon Foundation, Travel + Leisure + more.
•Map out editorial strategies and processes for digital and print
Fashion Institute of TechnologyTeacher's Assistant
Jul. 2010 - Jul. 2010• Assisted the professor of the Developmental Writing Course within the curriculum of SUNY’s Educational Opportunity Program. • Assessed students' writing and their ability to perform in an introductory composition class on the collegiate level.
Fashion Institute of TechnologyPeer Writing Consultant
Oct. 2008 - Jul. 2011• Provided writing support to fellow students through a peer-tutoring model, collaborating on successful writing for both academic and non-academic purposes.
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