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Work Background
Content MattersOwner and Principal
Jan. 2021▪ Direct execution of high-impact content and web projects, including Centers of Excellence in plain language and AI-driven strategies. ▪ Lead content marketing and storytelling for Carr Mill Mall, crafting web features, banner stories, and social media content spotlighting local businesses. ▪ Design content frameworks that align with organizational goals and improve digital engagement across municipal and lifestyle clients. ▪ Consult on public-sector communication strategies, including proposals for the Town of Chapel Hill’s North-South Bus Route and Central Pines Regional Council.
Content ScienceVice President, Client Solutions
Jan. 2021 - Dec. 2022▪ Published thought leadership in Content Science Review, shaping industry discourse on content governance and performance. ▪ Guided Fortune 50 and public sector clients through strategic product implementation, ensuring ROI and user-centric content solutions. ▪ Led cross-functional collaboration and drove adoption of innovative content models that improved usability and engagement.
Center for Plain LanguageBoard Member
Apr. 2020 - Apr. 2021
Blue Cross NCBlue Cross NC Foundation Professional Fellow
Jan. 2020 - Dec. 2021
Blue Cross NCEnterprise Content Strategist, Marketing Strategy
Jan. 2017 - Dec. 2021▪ Created enterprise-wide content standards and led rollout of ECMS value proposition, aligning content with budgetary and operational priorities. ▪ Enhanced member communication experience through content redesigns, resulting in reduced customer service inquiries and higher clarity. ▪ Developed multilingual mobile content, including Spanish localization, to expand access and improve customer satisfaction. ▪ Boosted project success and unified messaging by aligning content strategies with marketing initiatives through proactive collaboration across departments.
Duke University School of MedicineManager - Web & Content
Jan. 2015 - Dec. 2017Durham, NC▪ Orchestrated website redesign in six months; increased usability and engagement for CDC-funded public health initiatives. Partnered with federal agencies and foundations to drive strategic health communications.
Tailfin MarketingSenior Content Strategist
Jan. 2015 - Dec. 2015Greater Atlanta Area▪ Executed integrated content strategies for hospital acquisitions, aligning healthcare messaging across newly merged entities. ▪ Facilitated focus groups and worked cross-functionally to ensure brand consistency and operational clarity.
Mindpower, Inc. - For smart marketingAccount Director
Jan. 2014 - Dec. 2015Atlanta, GATraveled the country visiting Higher Ed institutions and building brands.
Georgia State UniversityAssistant Director of Digital Strategy
Jan. 2013 - Dec. 2014Assistant Director of Digital Strategy July 2013 - April 2014
Web Coordinator Feb - Dec 2013 Partnered with senior communications staff to develop UX and content strategies for multiple colleges and programs within the University.
Woodruff Library, Emory UniversityWeb Strategist
Jan. 2006 - Dec. 2013Promoted to Web Strategist 2011 - 2013
Promoted to Lead Digital Strategist 2009- 2011
Communications Analyst 2006 - 2009
Georgia State UniversityResearch Associate
Jan. 2005 - Dec. 2006Led development of the Tobacco Atlas, serving as editor and photography curator to transform complex data into compelling visuals.
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