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Work Background
DARC Design Studio LLCFounder, Creative Director
Jun. 2021Burlington, VTLead brand strategy, creative direction, and marketing design for early-stage and growth-phase companies. Deliver end-to-end solutions—from positioning and messaging to UX design and campaign execution—that drive user acquisition, engagement, and funding outcomes. Projects span health tech, SaaS, climate tech, sports retail, and global development. Key Achievements: • Developed brand identities, pitch decks, and GTM assets that contributed to clients securing over $10 million in pre-seed funding from angel investors and development partners. • Designed and executed multi-channel campaigns (email, SMS, landing pages, social) generating up to $3K per send and achieving click-through rates up to 4.6%, outperforming industry benchmarks by 2–3x. • Converted up to 0.5% of email recipients into paying customers, with seasonal lifecycle campaigns (e.g., Masters Week, Father’s Day) maintaining open rates between 56–59% and consistently positive ROI. • Delivered UX and product design systems for healthcare platforms and B2B SaaS tools, supporting user adoption, accessibility, and stakeholder alignment. • Produced infographics and visual storytelling assets for international development and donor communications, supporting strategic outreach and funding efforts.
KBZ BankHead of Creative
Jul. 2019 - Jul. 2021ASEANLed creative strategy during a pivotal growth stage for KBZPay, Southeast Asia’s fastest-scaling mobile wallet. Directed a cross-functional team of 12 (designers, copywriters, media producers) and delivered brand, campaign, and product assets supporting rapid expansion across emerging markets. Key Achievements: • Scaled KBZPay from 4M to 10M users and onboarded 290K+ merchants through sustained creative and campaign execution—averaging 300K new users per month during peak growth. • Oversaw the production of high-volume, multi-channel creative—including national TVCs, daily social content, influencer campaigns, and corporate comms—powering sustained user growth and multi-product rollout. • Launched national fintech adoption initiative in Southeast Asia to demonstrate live product utility—boosting merchant engagement, increasing KBZPay usage, and positioning the brand as a category leader in digital finance. • Oversaw a full brand audit and redesign of KBZ Bank’s corporate identity and digital platforms; co-led the creative development of KBZPrivate, the bank’s high-net-worth banking offering.
ananda livemoreCreative Director
Jan. 2018 - Dec. 2018South East AsiaLaunched Myanmar’s first data-only 4G+ network, introducing a new consumer telecom brand to the ASEAN market through lifestyle-driven design and high-visibility campaigns. Key Achievements: -Directed launch strategy and creative across TV, OOH, social, and retail—driving brand awareness from zero to 78K+ followers on Facebook within 6 weeks of launch. -Delivered national rollout in partnership with Y&R, executing the “livemore” campaign across high-traffic zones and public transit, establishing the brand as a category disruptor. -Produced full asset suite for brand activation: store environments, staff uniforms, event kits, digital content, product packaging, and launch films—executed across 50+ locations. -Initiated and supported rollout of Ananda’s first fintech partnership with Wave Money, expanding reach through 4,000+ agent points across the country. -Helped drive early subscriber surge post-launch despite infrastructure constraints, driving early adoption in Yangon and strong media traction.
Daniel Roca CreativeFreelance Writer, Photographer, Graphic Designer
Jan. 2015 - Dec. 2017South East AsiaWorked as a creative director, photographer, and content producer for global and regional agencies, NGOs, and development partners across Southeast Asia. Key Engagements: -Shot commercial campaigns for Coca-Cola and Minute Maid under Ogilvy. -Produced travel and lifestyle photography for Abercrombie & Kent across Southeast Asia. -Developed project reports and photography essays for international NGOs, including the Nordic Development Fund and the International Labour Organization (ILO). -Delivered narrative-driven visuals and media kits for tourism boards, sustainability initiatives, and private sector CSR programs.
Logistics Media Services Co., Ltd.Executive Editor
Jan. 2015 - Dec. 2015Yangon, MyanmarI spearheaded the ideation, design, and rollout of a complete relaunch of the travel magazine, My Magical Myanmar. With a small team of designers, editors and freelance writers, I led the transition of the magazine from a dense quarterly into an tight 84-page monthly. By refocusing the publication on local stories and adventures that could highlight the natural and cultural beauty of Myanmar, we elevated the content and garnered increased readership and ad-revenue from travel, hospitality and F&B partners.
MYANMOREExecutive Editor; Contributing Writer, Photographer, and Designer
Jan. 2014 - Dec. 2014Yangon, MyanmarAs Myanmar opened up its borders, the arts, nightlife and F&B scenes quickly bloomed. Businesses needed a channel to reach the new influx of international expats, who were in dire need of reliable information about their options. Myanmore filled the vital role as custodian of the latest and greatest through its weekly pamphlet Whats On, and then as a monthly magazine entitled InDepth. I joined the team as a contributing writer and photographer for their dining & nightlife content, before taking on a full time roll as Executive Editor as the company expanded into a monthly social & lifestyle magazine with a 10,000 print circulation, monthly networking events and a growing social media presence with the advent of affordable and reliable data/internet connections within the country.
Prescott CollegeAssistant Managing Editor - Alligator Juniper
May. 2011 - May. 2012Prescott, Arizona, United StatesAlligator Juniper was Prescott College's national literary journal which fielded thousands of poetry, fiction and nonfiction manuscripts, as well as photography collections, for its annual writing and photography competition. First place winners in each category received a $1,000 prize as well as publication and contributor copies. All finalists were also published and paid in contributor copies. In this role, I provided technical and administrative support to the managing editor and the team of faculty and student editors who fielded, reviewed, and critiqued all submissions. Personalized responses were provided to every applicant, whether accepted or rejected, along with an original copy of their work.
The Raven ReviewAssistant Editor
Jan. 2011 - May. 2011Prescott, AZThis independent, student-run monthly newspaper served northern and central Arizona. The team of writers and photographers provided coverage for local news and politics, science and the environment, entertainment and events, as well as op-eds and long-form features. As an Assistant Editor, I supported the Executive and Managing Editors in managing our team of contributors while ideating the direction of new content for each issue. I also provided technical support as-needed for any other tasks required to meet our publication deadlines; such as copyediting, layout design, website management, and contributing articles or photographic coverage.
Prescott CollegeStaff Writer & Photographer - Transitions Magazine
Aug. 2010 - Dec. 2012Prescott, Arizona, United StatesAs an institution that follows a hands-on, outdoor experiential education teaching philosophy, much of 'student life' existed off-campus while attending field-based courses. This realistic field work was Prescott College's USP. Compelling stories became essential to new student enrollment and alumni engagement. As staff photographer and writer, my role involved capturing these experiences—whether my own or others'—through visual and narrative storytelling. Most assignments involved adventure writing and photography, though I also provided coverage for other school and alumni functions.
Adventures Cross-CountryTrip Leader
Jun. 2010 - Aug. 2010Outdoor education Community development Group facilitation Budget management Analysis & reporting
Prescott CollegeWeb Assistant, Student Blogger & Digital Lab Technician
Jan. 2010 - Dec. 2012Prescott, AZThroughout my enrollment at Prescott College, I worked numerous work-study jobs that maximized my opportunity to learn real-world technical skills. These roles supported my already well-developed visual editing and composition abilities and gave me the opportunity to learn additional tools. As a Web Assistant, I supported the college's IT & Web Department to upload, catalog, keyword, and layout content as-needed; learning the importance of SEO Optimization and enterprise level Content Management Systems. As a Student Blogger, I contributed stories and photography about student life and facilitated communications with prospective students. As a Digital Lab Technician, I manned the schools computer lab and provided video, photo, and graphic design support for student-run organizations, school events, and other independent studies. This role provided significant time towards the self-study of Adobe CS.
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