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Work Background
Follow AliceCommunity & CX Lead
Mar. 2025Having worked in nearly every area of Follow Alice over the years, I have developed a strong understanding of the business and its customer experience. This experience has given me the unique advantage of being able to identify key gaps in the customer journey. In my new role, I am leading the Follow Alice CX Project, where I focus on defining the customer journey, identifying touchpoint gaps, and building pilot touchpoints. I work closely with cross-functional teams, including Sales, Operations, Support, and Tech, to ensure we deliver an exceptional and seamless experience for our customers.
Adventure WorksMarketing Specialist
Feb. 2024City of Cape Town, Western Cape, South AfricaI have successfully built and implemented CRM systems and automation tools to streamline customer interactions and enhance marketing efficiency. In addition, I have driven the development of a strong visual brand identity, ensuring consistency across email marketing and social media channels. By combining data-driven strategies with creative branding, I have improved audience engagement, optimised workflows, and elevated the overall customer experience.
QualifyzeSocial Media Consultant
Jan. 2024Cape Town, Western Cape, South Africa
The Open UniversityCommunications Consultant
Dec. 2023Developing and executing a communications strategy for the Decolonising of Peace Education in Africa (DEPA) project.
Follow AliceEmployee Relations Representative
Oct. 2023As Head of the Employee Representative Council, known internally as The People Forum, I played a key role in laying the groundwork for HR within a company that previously had no formal structure in place. By fostering open communication, addressing employee concerns, and creating an inclusive platform for feedback, I established a foundation for effective people management. This work provided the building blocks for a more structured HR approach, aligning employee needs with company goals and ensuring a positive, supportive workplace culture.
Follow AliceHead of Email Marketing & Social Media
Feb. 2021 - Mar. 2025Cape Town, Western Cape, South AfricaIn my role as Head of Email Marketing & Social Media, I have overseen the development and execution of targeted campaigns that drive engagement and align with brand strategy. Alongside this, I lead the Social Media Manager, ensuring cohesive messaging and cross-platform synergy. With a focus on brand development, I have contributed to refining the company's voice, strengthening its online presence, and creating strategies that resonate with our audience while achieving measurable results.
Follow AliceHead of Operations
Feb. 2019 - Feb. 2021As Head of Operations, I successfully developed effective internal and external manual systems, streamlining workflows, enhancing communication, and improving overall efficiency. By creating structured processes, I ensured seamless collaboration between teams and external stakeholders, providing a solid foundation for scalable growth. My ability to design and implement these systems optimised daily operations while fostering trust and reliability with clients and partners.
Self EmployedVoice Over Artist
Jan. 2017South AfricaVoice over artist in e-learning, IVR & video narration
UJFM 95.4Radio Host
Jan. 2013 - Dec. 2015Johannesburg Area, South Africa"The Untamed Nation" Radio Show Host
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