Aleksandra Srna

Ecommerce Product Manager @The Forumist

PartnerBusiness Development ManagerStartup FounderSales & BizDev🐦 DesignConsultingAdvisorProduct ConsultantAccount Manager

Aleksandra Srna is a multidisciplinary fashion consultant and Ecommerce & Showroom Manager at The Forumist, with a diverse background spanning fashion design, trend forecasting, digital strategy, and brand development. Before transitioning into fashion, Aleksandra built a successful career as a professional tennis player, bringing the same discipline and competitive edge to her work in the creative industries. With hands-on experience consulting emerging and established fashion brands, Aleksandra advises on collection development, design strategy, production planning, and trend reports to help brands translate creative concepts into commercially viable collections. She also leads ecommerce operations and curates avant-garde fashion and art selections for The Forumist’s online store and Stockholm-based showroom. Her approach combines deep industry insight with a keen eye for visual storytelling, sustainability, and innovation. She holds a Bachelor's degree in Fashion from the University of Stockholm. Outside of work, Aleksandra remains passionate about photography, culture, and tennis.

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