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Work Background
lululemonDigital Product Manager
Sep. 2024 - Sep. 2025Canada, TorontoCapstone Client
Developed a digital product (dashboard) for lululemon, leveraging user, business, and technical insights to optimize
workflows, boost revenue, and improve NPS, demonstrating an ability to think in systems and design processes that
are clear, scalable, and audit ready.
Defined success metrics and prioritized value-driven opportunities, aligning with organizational goals to enhance
strategic decision-making and product outcomes, directly contributing to product roadmap development and full
lifecycle management from concept to launch.
Euronet WorldwideBusiness Growth Analyst
Mar. 2024 - Jul. 2025Pakistan, KarachiCollaborate with departmental heads to monitor and drive the achievement of KPIs and profitability targets. Work on multiple dashboards to optimize profitability, workflows, and timeliness of projects.
Work alongside the CEO to find new business opportunities in the market and optimize the business perspective of the company.
Lead strategic product initiatives, aligning business goals with market opportunities to drive growth and strengthen competitive positioning.
MediaplanetAccount Executive
Jun. 2022 - Oct. 2023Toronto, Ontario, CanadaResponsible for leading cross-platform campaigns with partners like Toronto Star, National Post, Maclean's Magazine, Reader's Digest etc., and digitally focusing on content engagement, targeted pageviews, and social engagement. Play an active role in determining the editorial direction of the campaign, working with journalists, key-decision-makers, advertisers, thought-leaders, celebrities and influencers to create educational and engaging content. Client Portfolio includes: Pfizer, Johnson & Johnson, Tylenol Canada, KaLaya, Canadian Arthritis and Patient Alliance, SierraSil, Natura Market, Senior Discovery Tours, Dying With Dignity, Canadian Centre for Elder Law, Active Aging Canada, AGE-WELL NCE, ILC Canada, Top60Over60, Ascensia Diabetes Care, Bioderma, ALK Abelló Pharmaceuticals, MedicAlert Canada, Healthy Planet Canada, Trudell Medical International, Kidney Foundation Canada, CDA, CPN, CDHF, MWM Centre of Canada, Procter & Gamble (Pampers), Nestle (Perrigo) and more.
AbbottMarketing Intern
Jul. 2019 - Aug. 2019KarachiPlayed a role of a brand manager by designing, planning, and executing projects in a way that would fulfill our customer demands, be cost-efficient, and increase Abbott’s brand revenue. Learned to create the brand potential of my product, Duphalac, monitor marketing trends, and observe competitors’ products in the marketplace. Worked closely with the Gastro Group Product Manager (GPM) on special projects, such as the Gastro Premier league project with VR game show, Gastro gamification, Gastro clinic drives, modules, and cycle meetings. Collaborated with Abbott’s digital and creative business partner, such as Dr. Anas Godil to design, plan, and execute projects with a:care. Visited Abbott's Plant with fellow interns to understand pharmaceutical operations, like manufacturing, testing, quality control, and packaging of medicines. Attended workshops with GPMs to gain a deeper insight of marketing within the pharma sector and understand sales, gross margins, profits, etc. and learnt to analyze, evaluate, and apply them in the corporate world.
BarBurrito Restaurants Inc.Customer Service Associate
May. 2019 - Jul. 2019Oakville, Ontario, Canada- Leveraged a strong client focus to doctor an exceptional customer experience. - Remained knowledgeable about the service to answer any inquiries. - Served 20-25 customers on a daily basis and increased company profit by 5%
It Works! GlobalIt Works Product Distributor
Jul. 2018 - Apr. 2019- Conducted marketing research to identify trends and commercial opportunities.
- Developed and implemented marketing strategy according to objectives and budget.
- Produced conversions and optimal customer satisfaction for 15 different clients.
ME to WE Coaching and ConsultingTake Action Camp
Oct. 2013 - Nov. 2013Bethany, ON- Engaged in 10+ leadership activities, e.g., Raised awareness for the 'We Create Change' campaign in
support of Free The Children and UNICEF 'Clean Water and Sanitation' campaign.
- Explored local and social justice issues in a thorough manner.
- Seamlessly collaborated with internal and external stakeholders within a team environment.
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