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Work Background
Proof Media MixAccount Director
Oct. 2022Phoenix, Arizona, United StatesExperiential Brand Marketing
Copperstate FarmsDirector of Brand Activations and Training
Dec. 2021 - Sep. 2022Phoenix, Arizona, United States
Proof Media MixProject Manager/Client Services/Brand Ambassador
Apr. 2018 - Dec. 2021● Maintain existing business with current clients, grow business relationships with current clients and assist in bringing new clients on board.
● Coordinate internal projects and determine the best utilization of resources to increase customer satisfaction.
● Developed and implemented a trip experience for Ketel One Vodka to bring distributor
partners, retail and bartenders to The Netherlands for brand education and immersion. ● Liaison between the distillery in Schiedam, NL, global team and activation agency to
coordinate distillery tours and local experiences. ● Develop partnerships with local Amsterdam vendors to ensure quality experiences for
groups of all sizes. ● Setup of field activations: loading and unloading of all assets, managing delivery schedules,
arranging the space to maximize consumer reach. ● Managed recaps and reporting of all brand events, budgeting, ROI.
Enthuse Marketing Group, LLCRegional Manager
Sep. 2015 - Apr. 2018● Managing a team of 10 Consultants to grow the Diageo Reserve program by 5%. Promoted
within a year from 2 states to 6. ● Work with local Diageo teams and distributor partners to align on quarterly sales goals and
points of distribution gaps to close. ● Develop and launch brand marketing programs to drive consumer interest and brand
loyalty. ● Provide weekly, monthly and quarterly reports to show marketing program progress, goals
achieved and local market highlights. ● Manage budgets for each Consultant for activations and point of sale material. ● Proof and approve marketing materials and digital files to ensure brand guidelines are
followed and it is in accordance with local liquor laws.
MKTGAssistant Market Manager
Mar. 2014 - Sep. 2015● Managed a team of promotional staff to lead on and off premise activations for Diageo
brands. Conducted recruiting, onboarding and brand training. ● Successfully maintained POS storage organization and inventory of over 15 units. ● Worked with the local distributor to sell-in event programs to on and off premise accounts. ● Instrumental in special event setup to ensure maximum brand exposure.
Southern Glazer's Wine & SpiritsField Marketing Manager
Dec. 2011 - Mar. 2014Phoenix, Arizona, United States● Worked with sales teams to increase volume and gain market share for Pernod Ricard. ● Worked with sales teams and department managers for sell-in of programs for the
on-premise. ● Coordinate and schedule promotions and hand-sells for the on and off premise ● Manage budget and ordering of POS for on and off premise along with tracking and
reporting ROI. ● Plan, coordinate and execute special events for current and innovation brands.
Legacy Marketing Event Supervisor
Jul. 2009 - Dec. 2011Phoenix, Arizona, United States● Oversee the execution of promotions and complete a written account of each event ● Assist in scheduling, sell-in and weekly verification of scheduled MBN events/ ● Assist in recruiting, hiring, and training of Field Ambassadors. ● Execute all merchandising aspects of the programs at each account/MBN ● Ensure flawless execution of all events and retailer satisfaction.
Azul-Verde Design Group IncFront Office Manager
Mar. 2005 - Feb. 2011Cave Creek, Arizona, United States
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