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Work Background
Mattel, Inc.Copywriter
Nov. 2021•Support the voice of the Barbie brand and the rest of the Dolls portfolio, including Monster High, Polly Pocket, Enchantimals, and Disney Princess, as a copywriter for the Dolls Marketing and Communications department
•Set the tone for product marketing and merchandising by writing detailed introductions for internal guides
•Maintain internal brand guides with ever-evolving messaging to better streamline language across all assets for each brand
•Write clever, on-trend, and brand-relevant copy for in-feed and in-story graphic Instagram posts for the Monster High brand
•Assist in the production of sizzle reels with scriptwriting and music selection
•Brainstorm and bring to life unique concepts for standard-length commercials and cut-downs with captivating script copy, wardrobe, and graphics
•Provide feedback and brand expertise for projects across global markets to maintain brand identity and consistency
Get Community, Inc.Copywriter
Jan. 2021 - Nov. 2021Orange County, California, United States•Wrote captivating content for clients in the home building and interior design industries in the form of social media posts, paid ads, and blogs in their respective voices and styles
•Handled clients' social media pages and engage with their followers by answering comments and direct messages
•Created reels and Tik Toks for the company's internal brands
•Contributed to the creative process of clients' social media campaigns by researching current trends and industry buzz words
Pop Fizzle GiftsOwner
Jun. 2020 - Jun. 2024Orange County, California, United States•Design logo and unique digital artwork for branding and promotional purposes
•Operate and maintain an Etsy shop selling greeting cards, custom portraits, and personalized wedding stationery
•Develop advertising campaigns on Instagram and Facebook to promote shop items
•Update social media profiles with new products and complete sales for custom orders with direct messaging
•Featured in San Diego Style Weddings Media and Woman Getting Married
AdIQCopywriter
Aug. 2017 - Aug. 2020•Managed the Premier Department, handling the deadlines and creation of our top-tier clients’ websites
•Designed search engine friendly websites on Adobe Muse based on clients’ branding needs and specifications
•Researched and wrote engaging content for businesses in a variety of industries
•Composed promotional videos for clients using Adobe After Effects
Ktvu Television Fox 2News Intern
Aug. 2015 - Dec. 2015Oakland, California•Spearheaded investigations of breaking news stories by gathering information from credible sources, navigating reporters and photographers to the appropriate locations, and notifying the web team with developments
•Maximized production at the assignment desk by answering phone calls from the general public and updated the datebook with new media advisories
•Screened and queued footage for packages and maintained an organized tape room
iHeartMediaPromotional Intern
Jan. 2015 - May. 2015San Francisco Bay Area•Represented the radio stations in a public relations capacity at station events, concerts, street festivals, and sports games
•Prepared and executed promotional events for the radio stations with a team
•Orchestrated administrative tasks such as filing, making copies, and performed listener services by contacting listeners and fulfilling prizes
KSFS State of EventsProduction Crew
Jan. 2015 - May. 2015San Francisco Bay AreaState of Events is a production of SF State’s Broadcast and Electronic Communication Arts Department. http://ksfsmedia.net/television/state-of-events •Assisted in the production of a student-run television news broadcast at San Francisco State University
•Rotated through several positions such as floor director, technical director, color corrector, teleprompter operator, camera operator, and production assistant
Country By the BayProgramming Director, Radio DJ, Social Media Manager, Promotions Director
Jan. 2015 - May. 2015San Francisco Bay Area•Hosted a live, student-run radio show that aired once a week for a nationwide audience
•Conducted live on-air interviews with musicians and other guests
•Designed the logo, slogan, and promotional posters for the show
•Managed and maintained all the social media accounts and updated them regularly
•Created original and engaging content and playlists
Orange County RegisterGeneral News Intern
Jun. 2010 - Sep. 2010Orange County, California Area•Fulfilled multi-faceted duties that included reporting, news/feature writing, researching, fact-checking, and headline/outline writing
•Wrote articles based on community events and organizations
•Completed administrative office duties such as filing, answering phone calls, and organizing the supply closet
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