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Work Background
Furbish StudioDirector of Merchandising
Apr. 2024
West ElmBuyer
Sep. 2022 - Apr. 2024Drive product & financial strategies across multiple divisional categories, driving $100M in sales on the year. Growth of Seasonal Trim Dept from $6m to $16.5M in 3 years. Garden Dept to $56M from $50m, Dec Acc Dept from $52M to $54M. Partner with Sourcing & Design teams to develop category leading, vertically integrated, new product pipelines, while maintaining strong margin profiles
Lead team to execute growth business strategy to deliver brand goal of +25% 3-year net sales comp
Lead team of 3 on execution of Key Product Strategies, Data Integrity, Cross-Functional relationship building and management of 1000+ SKUs
Manage 15% Pledge Initiative for the Brand, adopting new Vendors & growing Business +12% YoY
Conduct quarterly detailed SKU Analysis to inform edits & chase assortment opportunities
West ElmAssociate Buyer, Decorative Accessories, Seasonal Trim & Homescent
Jul. 2021 - Sep. 2022Develop strategies for the future of both departments from assortment, DTC and Retail lenses, both long and short term
Partner with marketing, store merchants and company partners to enable exposure and marketing of all merchandise opportunities.
Responsible for recapping all Holidays brand-wide for West Elm
West ElmAssistant Buyer, Garden & Homescent
Sep. 2020 - Jul. 2021New York City Metropolitan AreaDrove the PIP and Web strategy across both departments, from navigation, imagery, subsets, etc. for a best-in-class shopping experience
Analyzed daily sales and results to pivot strategy for promos, ecommerce updates and retail adjustments to drive volume during peak selling periods Presented and implemented a comprehensive 5-year Brand strategy for Homescent
Soho House & CoProcurement Manager
Sep. 2019 - Mar. 2020New York, NY, United StatesUnder supervision of Senior Procurement Manager, oversaw the procurement and logistics for all new Soho House and Soho Works openings. Responsible for maintaining timelines and budget to ensure everything arrived promptly and correctly. Coordinated full install and opening of Soho Works 55 Water St, the first Soho Works location in North America. Responsible for all logistics with install, including coordination between Design, Architecture and Project Management to maintain timelines and budget.
Ralph LaurenAssociate Merchant and Buyer, Tabletop, Gift & Lighting
Jun. 2019 - Sep. 2019New York, NY, United States• Under supervision of Vice President of Merchandising, collaborated with design and sourcing to create a world class assortment for all Region Channels
• Develop top-down financial strategy by category in collaboration with Global Planning and Brand President
• Assume Buying responsibilities for our North America store chain, including 7 free-standing Home doors, 17 non-Home Gifting destinations, and e-commerce
• Manage licensee Lighting relationship including contract negotiations, marketing and advertising obligations, compliance, and account approvals
o Travel on development trips and trade shows
• Drive brand strategy at retail, working cross-functionally with apparel partners to display Home product on non-Home floors and expanding distribution.
o Fall 20 Home Fragrance re-launch, opened 135 new doors of distribution by working with Travel Retail and POLO teams
• Ensure KPI’s are delivered for all channel needs, with a focus on margin and MOQ
• Directs creative merchandise vision through customer-led market approach to meet financial targets
Ralph LaurenAssociate Merchandiser
Jun. 2018 - Jun. 2019Greater New York City Area• Under supervision of VP of Merchandising of Tabletop and Gift, collaborated with design and sourcing to create a world class assortment, maintenance of over 750 SKU’s in GFE+
• Accountable to hit annual sales, margin and profitability goals • Created and developed line plans on an 18-month cycle, ensuring seasonal trends and assortment needs are met
• Conducted quarterly competitive analysis and use data to drive business decisions
• Conducted monthly sales analysis on category and channel trends and report findings to senior management
o Use analysis to propose seasonal edits to Design and Merchandising leads
• Traveled with design and sourcing on seasonal development trips and with wholesale sales teams to markets/trade shows
• Led the division to overhaul Product Knowledge training for RL stores/wholesale accounts to better educate customer
Ralph LaurenMerchandising Assistant
Nov. 2015 - Jun. 2018New York• Under supervision of VP of Merchandising of Tabletop and Gift, collaborated with design and sourcing to create a world class assortment, maintenance of over 750 SKU’s in GFE+
• Accountable to hit annual sales, margin and profitability goals • Created and developed line plans on an 18-month cycle, ensuring seasonal trends and assortment needs are met
• Conducted quarterly competitive analysis and use data to drive business decisions
• Conducted monthly sales analysis on category and channel trends and report findings to senior management
o Use analysis to propose seasonal edits to Design and Merchandising leads
• Traveled with design and sourcing on seasonal development trips and with wholesale sales teams to markets/trade shows
• Led the division to overhaul Product Knowledge training for RL stores/wholesale accounts to better educate customer
rag & boneMen's Footwear Sales Intern
Jan. 2015 - May. 2015Greater New York City Area• Created PowerPoint highlighting the specifics of the Fall/Winter 2015 line, including style selling points and fabrication details, in order to present the product efficiently to the various accounts
• Oversaw and aided in Market preparations and appointments, preparing Line sheets and style selling PowerPoint
• Managed weekly style selling reports and ATS for all Major Accounts, managed Excel documents outlining the specifics to get a clearer image of where product is, and move to the best account for maximum selling
Tory BurchWholesale Footwear Intern
Sep. 2014 - Dec. 2014New York, NY• Managed samples, tracking in and out of the Tory Burch system to send to accounts
• Created PowerPoint highlighting all the shoes from the Tory Burch S/S 2015 Show in September
• Created and sent Spring Merchandise Guides to the various accounts to provide a visual experience of the buys placed by each separate account. Used both Microsoft PowerPoint and Excel.
Michael KorsMen's Accessories Sales Intern
May. 2014 - Aug. 2014Greater New York City Area• Performed market background research on our competitors to gain insight into the overall market offering to stay competitive in the market • Created a competitive analysis for footwear and bags in order to see where our price point and design should be so as to be competitive in the market but still create our own brand identity
Michael KorsBusiness Development Intern
Sep. 2013 - May. 2014New York, NY• Use Adobe InDesign and Photoshop and created Product Knowledge Packets that are sent to all wholesale stores who carry Michael Kors product. Updated and created new packages each month for each new delivery
Tommy HilfigerVisual Merchandising Intern
Jun. 2013 - Aug. 2013New York, NY• Direct and influence visual guidelines for all Tommy Hilfiger Specialty stores in the United States and Canada
Ramy BrookIntern
Jun. 2012 - May. 2013New York CitryAssisted in cleaning and maintaining the level of organization in the office. Liaison to the factories by transporting articles of clothing back and forth. Helping box shipments to various stores across the country. Worked with ConstantContact and Microsoft Excel extensively.
The Potomac SchoolEditor
Oct. 2010 - Jul. 2011Experience with layout using the program Adobe InDesign and Adobe Photoshop
-Position of leadership taught me management skills -All year task, caused me to put in lots of time and energy into one final product
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