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Work Background
Co Owner
Signature ComunicaçãoCo Owner
Nov. 2015São Paulo Area, BrazilPlanning, creation and management of content for brands, aiming at engaging people with relevant messages, foster quality relationships and build reputation. The Signature Communication mission is to help companies to approach their customers, investors, opinion leaders, employees and other stakeholders. Signature develops projects such as: • Sustainability Reports (GRI – Global Reporting Iniciative) - Certified writer and consultant • Social and Annual Reports • Content for internal and external stakeholders (articles, stories, texts for press and opinion leaders) • Websites, corporate blogs and social media www.signaturecomunicacao.com.br
Proprietário
Signature ComunicaçãoProprietário
Nov. 2015
Institutional Communication and Marketing / Press Relations
International PaperInstitutional Communication and Marketing / Press Relations
Mar. 2013 - Nov. 2015São Paulo Area, Brazil- Planning and execution of institutional campaigns - Development and implementation of communication strategies with the press - Implementation of global communication projects in Brazil - Weekly lineups with US head offices about social media, digital communications, press relations and institutional positioning - External communication of paper mills and packaging mills of International Paper in Brazil - Development of social media strategies - Budget management of Corporate Communications - Coordination of events and cultural exhibitions with institutional character in the communities where the company has operations
Head of Engagement and Content Strategy
Agência IdealHead of Engagement and Content Strategy
Jul. 2008 - Feb. 2013São Paulo Area, Brazil- Development of engagement strategies for brands through Storytelling and Branded Content, held in online and offline platforms - Edition, coordination and writing of publications such as social and sustainability reports - Coordination of proprietary social networks - Development of strategies for internal communication campaigns - Content development strategies for social media - Some clients served: International Paper of Brazil, Bayer CropScience, ISMART, ESPN, Minerva Foods, Expand and Oracle.
Editor
Cross ContentEditor
Jul. 2007 - Jun. 2008São Paulo Area, Brazil- Editing and writing content for publications, websites, newsletters and social reports - Major Clients served: Dow Brazil, Microsoft, Editora Abril and CPFL
Reporter / Writer
Vogal ComunicaçãoReporter / Writer
Jan. 2007 - Jun. 2007São Paulo Area, Brazil- Content writing for publications, websites and newsletters - Major clients served: Coca-Cola FEMSA, Saint-Gobain Abrasives, Mary Kay Brazil and SBCC (Brazilian Society for Contamination Control)

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