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Firestarter LabsCo-Founder
Oct. 2024Denver Metropolitan AreaWe are helping marketing agencies create AI Agents and solutions to stay competitive in a changing market.
Validity Inc.Senior Vice President of Marketing
Jul. 2023 - Jan. 2024Denver, Colorado, United StatesFor over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
Firestarter.aiChief Product Officer
Jan. 2023 - Jul. 2023Atlanta Metropolitan Area- Relaunched the business with a new marketing program and established product management processes.
- Relaunched company with a refined go-to-market strategy, modernized brand, and new customer acquisition engine, driving accelerated revenue growth.
- Built and implemented product management discipline within 60 days—introducing agile workflows, backlog prioritization, and outcome-focused planning.
- Led a full brand refresh and website relaunch in under 45 days, aligning positioning with new market segments and boosting site engagement.
- Created and deployed a scalable lead generation engine—resulting in consistent pipeline growth and improved marketing-to-sales conversion rates.
- Designed and launched a strategic partner program to expand distribution, increase market visibility, and unlock co-marketing opportunities.
AdaptigentChief Marketing Officer
Jan. 2023 - Jul. 2023Atlanta Metropolitan AreaResponsible for marketing and product management for an unique IT software product that helps companies build applications from core data platforms.
Firestarter.aiChief Marketing Officer - Advisera, Inc.
Oct. 2021 - May. 2023Denver Metropolitan AreaHere, I successfully perform in a pivotal C-Suite executive leadership position driving the health and growth of the marketing operations, expanding the organizational presence, and accelerating growth within the cutting-edge SaaS software enterprise. Additionally, I lead global marketing and sales teams, create and execute exceptional strategies, and elevate organizational awareness. Implemented a Product-Led Growth (PLG) strategy across two SaaS offerings, unlocking self-serve adoption, accelerating trial-to-paid conversion, and reducing CAC. Launched an AI-powered chatbot to support ISO 27001 compliance queries—automating customer education, reducing support requests, and enhancing product stickiness. Drove aggressive growth trajectory—tripled subscriptions, increased revenue run rate, and revamped the marketing mix to produce outsized ROI within 5 months. Built and scaled a high-impact partner program from zero to 100+ partners in 4 months, generating 25% of company revenue and expanding market reach. Oversaw daily operations of the marketing org in a $2.5M ARR startup, aligning GTM efforts cross-functionally and driving strategic communications to fuel sustainable growth.
VericastSenior Vice President, Marketing
Feb. 2019 - May. 2022Greater Denver AreaHere, I served as a strategic senior executive spearheading a key transformation of an underperforming business into a flourishing organization through the development and execution of a rejuvenated vision, key performance metrics, and value creation for each customer. Drove a 250% surge in Sales Qualified Leads while reducing Cost Per Lead by 60% within 12 months—through targeted messaging, funnel optimization, and channel performance management. Rebranded and relaunched the company website to align with evolving business strategy—enhancing UX, conversion flow, and brand positioning. Transitioned the team to a fully data-driven marketing model—leveraging analytics to optimize spend, messaging, and campaign performance. Built and deployed automated marketing workflows with triggered campaigns and lead nurturing sequences—seamlessly integrating into sales pipelines. Increased Marketing-Influenced Pipeline by 200% in under a year—driving measurable impact on revenue acceleration and sales velocity. Refreshed the brand and relaunched over 200 content assets while producing 50+ new thought leadership pieces to support authority and SEO growth. Launched and scaled the company’s social presence—doubling followers by 15,000+ in less than 6 months, fueling engagement and top-of-funnel awareness. Achieved 60% marketing-influenced closed-won deals and maintained a 40% lead-to-opportunity conversion rate—anchoring marketing as a core revenue engine.
Firestarter.aiChief Product & Marketing Officer/Co-Founder - Leafwire
Apr. 2018 - Apr. 2019Greater Denver AreaHere, I functioned as the co-founder and C-Suite executive leader transforming an investor concept into reality through strategic planning, procuring funding and resources, and delivering a solid dedication to excellence. Additionally, I deployed a social media and networking start-up platform from the ground up for the revolutionary Cannabis industry. -Driving force creating and launching a full social media application in less than six months, implementing a robust go-to-market strategy, and spearheading offshore teams. -Surpassed targets by securing more than twelve partnerships to champion the profound penetration and launch into the industry.
Firestarter.aiChief Strategy Officer - Alterian
Sep. 2016 - Apr. 2018Greater Denver Area- Grew company revenue 45% to $16M by implementing millisecond marketing messaging and brand positioning
- Built $5+BN in top-line value by integrating clients’ data-driven marketing strategies to their systems
- Set new messaging and pricing, effectively rebranding and repositioning the company to market prominence - Accelerated time-to-market with a new product launch process, high-impact roadmap, and intense sales training
Firestarter.aiChief Product Officer
Jul. 2014Denver Metropolitan AreaMarketing is the essence of business growth. But most people who start a small business are not marketing experts. Whether that business is a salon, a furniture making business or legal services, the owner is likely expert in their craft, not marketing. And thus…their business struggles to grow
Imagine a world where the small business owner taps the computer to do the heavy lifting of marketing while they focus on practicing their passion. Enter, Firestarter Marketing ai. We are marketing experts with over 100 years of collective experience in helping businesses grow through great marketing. We packed our experience into the AI model, freeing the business owner to service their customers.
Firestarter.aiChief Product and Marketing Officer - Trueffect
Jul. 2014 - Aug. 2016Broomfield, CO- Led and mentored three direct reports with responsibility for a 12-person team and managed a $1M budget - Established a strategic product management methodology and process with a market-driven roadmap
- Overhauled strategy, improving marketplace positioning through strengthened value proposition and online presence - Integrated new technology driving increased productivity by over 75%
- Re-engineered the GTM process and sales operations achieving a 50% surge in revenue
Firestarter MarketingFractional Chief Marketing and Product Officer
Jul. 2014Denver Metropolitan AreaFractional Executive helping start up companies find product-market fit and setting up hyper growth environments for multiple companies.
Experian Marketing ServicesSenior Vice President of Global Product Strategy
Dec. 2010 - Jul. 2014Greater Denver Area; Schaumburg, IL- Transformed core business from negative EBITA to double-digit growth and a 25% profit margin - Implemented new technology increasing productivity over 75% - Launched seven products in one-year and coordinated the development of 40+ new product lines
- Created the M&A strategy in less than nine-months and successfully restored the core product line to market leadership - Established a disciplined product management process and expanded it globally - Led purchase and sales of assets to help form the future strategy of this business (Now Cheetah Digital)
EntieraChief Marketing Officer | SVP of Development (sold to FICO)
Aug. 2008 - Dec. 2010Greater Denver Area- Managed product launch, sales, and management of SaaS of marketing automation application - Reworked solution and led team that re-wrote 100% of the code focusing on quality, growing sales from $5K to $4.5M
- Instrumental contributor in the sale of the company to FICO for 4x revenue - Designed brand and website
Responsys, IncDirector of Product Marketing
Aug. 2006 - Aug. 2008San Bruno, California- Transformed business from a $14M email service provider to a $65M cross-channel campaign management solution
- Boosted sales 400% by reworking strategies, pricing, products, services, processes, procedures, and training - Coordinated successful launch of four new products, establishing market leadership in two years
GoogleProgressively Promoted
Jan. 2001 - Aug. 2006Broomfield, CO- Led the successful launch of four new products, increasing market share from 2% to 10%+ driving 300% growth
- Grew pipeline 5x in 10-weeks through sales process improvement - Served as an SME. Produce several white papers and spoke at numerous industry events and webinars
MatchLogicSenior Product Manager
Sep. 2000 - Sep. 2001Westminster, ColoradoAuthority for all aspects of the product lifecycle, from strategic planning to marketing and branding to developing partner channels and administering contracts. Structured, marketed, and managed the ASP offering of a $3M CRM suite, focusing on digital marketing solutions for customer acquisition, loyalty, and retention. Assisted with multiple departments to establish profitable pricing structure, sales plans and processes, and service agreements. Personally managed the critical technology partnership with NCR.
ROI DirectSenior Business Analyst
Apr. 1999 - Sep. 2000Greater Denver AreaHigh-profile position with a start-up e-commerce and email marketing company. Charged with conceptualizing, developing, and implementing all types of campaigns, with authority for target market definition, product specification document design, product mix planning, pricing strategy implementation, sales model development and documentation, and business process design. Bridged clients and internal teams to determine and execute the best path to drive product growth.
Customer Insight CompanyConsulting Analyst
Mar. 1994 - Apr. 1999Englewood, ColoradoConsultant and trusted business adviser to C-level executives at highly-visible Fortune 1000 companies across a range of industries, providing guidance on a full range of marketing services. Focused on projects such as profitability analysis, marketing ROI analysis, profiling and segmentation, campaign management, and customer retention/loyalty program development. Provided advanced product training to clients and internal personnel.
Formation TechnologySoftware Support Tec
Jan. 1994 - Dec. 1996
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