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Work Background
Society BrandsSr Director, Lifecycle Marketing and Ecommerce
Mar. 2025 - May. 2025
Society BrandsSr Director, CX and Engagement
Jul. 2024 - Mar. 2025
Society BrandsDirector, CX and Engagement
May. 2023 - Jul. 2024
CubiiSr eCommerce Manager
Mar. 2022 - May. 2023
CubiiDigital Activation Manager
Oct. 2021 - Mar. 2022
CubiiMarketing Automation and Content Manager
Jul. 2020 - Oct. 2021
Performance HealthManager, Global Email Marketing
Jan. 2019 - Jul. 2020Cuyahoga Falls, Ohio• Manage, support, and execute email marketing across eight global B2B and B2C businesses • Promote a data-driven strategic approach to optimize customer communications, resulting in 87k+ more total clicks vs. prior year • Implement customer segmented nurture automations by email acquisition channel to personalize and improve the digital customer experience • Collaborate with marketing stakeholders to deliver segmented mass and automated email marketing that resulted in 94% more emails delivered vs. prior year • Execute a scalable, enterprise-wide email acquisition strategy to improve customer reach • Develop enterprise-wide A/B testing to increase customer engagement, improving total opens by 582k+ vs. prior year • Continuously improve list hygiene, IP reputation, and customer data organization by removing 422k+ inactive or spam emails that resulted in increased deliverability and segmentation • Support cross-functional strategy alignment by working with the ecommerce, IT, product category, sales, and global marketing teams • Create business-wide digital marketing execution and implementation processes to improve team efficiency and cross-functional approval systems • Analyze and report monthly email metrics to business and marketing partners to improve strategy and update goal status
Performance HealthDigital Content Producer
Jul. 2018 - Jan. 2019Cuyahoga Falls, Ohio• Continuously develop, maintain, and optimize product titles, descriptions, and on page content by utilizing keyword research • Effectively communicate with team members throughout the United States and Canada to audit and improve website content among one international and four national websites • Content development and optimization of product detail pages, landing pages, and articles among four target markets • Research, analyze, and construct Google Adwords keyword lists for a variety of health and wellness products that are consumer friendly and in high demand • Work in a team-orientated environment to meet deadlines and discuss possible marketing strategies to drive organic traffic growth and meet SEO objectives
Performance HealthEcommerce Intern
Mar. 2017 - Jul. 2018
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