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Work Background
VP, Public Relations & Client Experience
Humble & WallopVP, Public Relations & Client Experience
Oct. 2023 - Jul. 2025Baltimore, Maryland, United StatesManaged all public relations and client experience initiatives to enhance engagement.
Lead Account Strategist
Draper DNALead Account Strategist
Jan. 2021 - Sep. 2022Generated varied content for agency and client projects, encompassing marketing trends and topical discussions. Applied nearly 20 years of experience in comprehensive marketing and PR efforts. Formulated engaging narratives that reflect current innovations and industry conversations. Advanced agency goals by consistently delivering creative solutions that engage audiences.
Senior Public Relations Strategist
Walk WestSenior Public Relations Strategist
Aug. 2019 - Dec. 2020Raleigh-Durham, North Carolina AreaSpearheaded the development of an advanced PR department, enriching client portfolios. Advanced business strategies to elevate public relations efforts company-wide. Guided account management alongside comprehensive internal PR training. Optimized crisis communication protocols for enhanced reputation protection. Drove social media strategy with impactful content production. Orchestrated event management processes for increased exposure. Forged strategic influencer collaborations to broaden influence.
Account Manager
Porter NovelliAccount Manager
Apr. 2015 - Jan. 2016Los Angeles, California, United StatesDirected comprehensive marketing and public relations initiatives for over 600 McDonald's locations in Southern California. Presented targeted social media opportunities to board for improved visibility. Led a team of four employees, driving collaboration and productivity. Provided regular updates to Senior Vice President regarding progress and results.
Strategist, Public Relations
Abby Leigh StudioStrategist, Public Relations
Jan. 2014Collaborate with brands in beauty, education, fitness, healthcare, and home industries
Account Manager
imreAccount Manager
Jan. 2011 - Jan. 2014Greater Los Angeles AreaOpened West Coast office in Los Angeles, targeting new business opportunities and client engagement. Oversaw all operational aspects of West Coast office to maximize effectiveness. Crafted year-long business strategies focused on marketing, public relations, and advertising efforts. Drove initiatives incorporating emerging media and social media for broader outreach.
Account Executive
imreAccount Executive
Nov. 2010 - Jan. 2011Raleigh-Durham, North Carolina AreaWorked diligently to craft skill set as a public relations practitioner supporting large clients for IMRE's Home pillar. Developed year-long 2012 public relations plan for Target, resulting in promotion.
Social Media Manager
Maroon PRSocial Media Manager
Jan. 2009 - Nov. 2010Baltimore, Maryland AreaEstablished social media marketing practice for the firm including channel selection, development, editorial calendar creation and management, measurement, reporting and content development for the agency and its clients. Developed and presented all new social media marketing business to prospects. Reported directly to the agency president. Created and managed all client accounts' averaging three channels each (Facebook, Twitter, & YouTube) as the sole practitioner within the agency. Worked directly with the clients to define social media marketing goals, editorial calendar, and content. Produced all content for each client including onsite photography, video, and interviews. Created and submitted weekly measurement reports to the agency and clients.
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