Republic Biscuit Corporation (REBISCO)Marketing Lead
Apr. 2022 - Mar. 2024- Develop and execute end-to-end marketing and merchandising plans for Snacks-to-Go, Rebisco's retail store business unit, to ensure growth and profitability
- Establish a cohesive brand identity across all channels, including brick and mortar stores, vending machines, e-commerce stores, social media, and print
- Create and finalize marketing and demand forecast and budget, integrating analysis and evaluation of brand and category performances and product assortment
- Analyze customer and market data to develop insights and inform campaigns as well as pricing--baseline pricing, markdowns, promotions, and price changes
- Ensured MoM and YoY growth for 2022 and 2023 (average 20% and 50% respectively) per store and overall profitability for the business unit that resulted from proper marketing and merchandising plans