C-to-B SuitePrincipal Consultant, Growth, Demand Generation & Revenue Operations
Jul. 2017 - Dec. 2019Austin, Texas, United States>> C2B is a boutique consulting firm, offering expert technical resources to start-up organizations. - Acted as fractional marketing leader, optimizing growth engines for late-stage startups to improve acquisition prospects, including The Events Calendar (Liquid Web), WordStream (Gannett), and Traverse Systems (SPS Commerce) - Recognized internally for high success rate in significantly reducing cost-of-customer-acquisition for clients - Provided expert-level strategic optimizations for Ad Tech and MarTech, including Hubspot, Salesforce, Marketo, Google Ads, Facebook Ads, and Wordpress.