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Work Background
Head of Sales & Partnerships (Founding Seller, GTM Lead)
MLOps CommunityHead of Sales & Partnerships (Founding Seller, GTM Lead)
Jul. 2024San Francisco Bay Area>> MLOps Community is the world’s most engaged network of AI/ML practitioners, with over 500,000 followers and 45+ city chapters. We meet online and in-person wherever cutting-edge conversations happen. - Served as the founding sales hire, building an MVP sales function from the ground up and closing the largest deal in company history within 60 days - Created and operationalized a semi-automated opportunity engine using low-cost expert resources — opening new enterprise conversations with multiple Fortune 1000 companies - Developed a cost-based monetization strategy that realigned pricing with delivery economics and delivered the company’s first consistent monthly profit margin - Scaled outbound efforts using tools like Pipedrive, Apollo.io, Make.com, and ChatGPT, layered with AI task orchestration via CrewAI and Operator.ai - Led relationship development and deal strategy across new and existing accounts, with full ownership of partnerships, pricing, and forecasting
Director of Business Development (US Market Lead)
MOBKOIDirector of Business Development (US Market Lead)
Jan. 2023 - Jun. 2024New York, United States>> MOBKOI is a BrandTech Group company and global leader in attention-optimized AdTech, trusted by premium consumer brands since 2015. - Launched the company’s first U.S. sales motion, building the outreach playbook, messaging, and team from the ground up - 3x'd YoY generation of qualified pipeline in 6 months through hands-on prospecting, market testing, and daily engagement with key U.S. brand stakeholders - Repositioned go-to-market messaging for a ROI-focused U.S. buyer, increasing win rates by 50% and establishing new standards for sales enablement - Team-sourced nearly 100 new logo opportunities in year one, closing at the company’s highest average ACV to date - Maintained a 6:1 ROI on business development headcount and tech stack, using tools like Outreach.io, Apollo.io, ActiveCampaign, Zapier, ChatGPT, and GA4
Director of Growth and Marketing
Pachyderm Inc. (Acquired by HPE)Director of Growth and Marketing
Nov. 2021 - Jan. 2023San Francisco, California, United States>> Pachyderm built open-source data versioning tools for AI/ML workflows and was acquired by Hewlett Packard Enterprise. - Led GTM alignment between sales, marketing, and product for a highly technical developer audience - Built a zero-cost, semi-automated revenue engine that drove pipeline and helped achieve the company’s first million in revenue - Established data-driven forecasting workflows to support accurate revenue planning — replacing intuition-based projections across the sales team - Formed a cross-functional growth team leveraging SEO, community engagement, and DevRel to scale top-of-funnel acquisition by over 4× - Implemented and optimized sales/marketing systems including Salesforce, HubSpot, Marketo, Outreach.io, and Make.com, while supporting deeper insights via SQL and Python
Account Director, Advanced Analytics (Practice Founder)
MarketOne InternationalAccount Director, Advanced Analytics (Practice Founder)
Jun. 2020 - Nov. 2021Waltham, Massachusetts, United States>> MarketOne is a leading global demand generation agency serving enterprise B2B clients in tech, financial services, and manufacturing. - Served as the founding seller and GTM lead for MarketOne’s Advanced Analytics practice — from internal pitch through delivery - Closed nearly $500K in initial contracts and recruited a team of 5 analysts to deliver; grew the business to a multi-million dollar run-rate - Partnered with enterprise stakeholders across sales, marketing, and ops to build custom analytics workflows using tools like SQL, Python, Sigma Computing, and custom BI dashboards - Led strategy, delivery, and revenue expansion across multiple global accounts, helping clients shift from reporting to decision-grade intelligence
Sr Strategist, Revenue Marketing
MarketOne InternationalSr Strategist, Revenue Marketing
Dec. 2019 - Jun. 2020Waltham, Massachusetts>> MarketOne is a leading global demand generation agency serving enterprise B2B clients in tech, financial services, and manufacturing. - Designed and optimized cross-channel demand gen and lead management workflows for global B2B brands across tech, finance, and manufacturing - Acted as a Marketo Certified Expert and Certified Salesforce Consultant, leading platform architecture and integration strategy across complex enterprise stacks - Delivered strategic recommendations on Eloqua, Salesforce, and Marketo implementations — including lead scoring, funnel visibility, and campaign automation - Identified unmet client needs around analytics and pitched a new business line to leadership, which led to the formation of the Advanced Analytics practice
Principal Consultant, Growth, Demand Generation & Revenue Operations
C-to-B SuitePrincipal Consultant, Growth, Demand Generation & Revenue Operations
Jul. 2017 - Dec. 2019Austin, Texas, United States>> C2B is a boutique consulting firm, offering expert technical resources to start-up organizations. - Acted as fractional marketing leader, optimizing growth engines for late-stage startups to improve acquisition prospects, including The Events Calendar (Liquid Web), WordStream (Gannett), and Traverse Systems (SPS Commerce) - Recognized internally for high success rate in significantly reducing cost-of-customer-acquisition for clients - Provided expert-level strategic optimizations for Ad Tech and MarTech, including Hubspot, Salesforce, Marketo, Google Ads, Facebook Ads, and Wordpress.
Senior Manager, Demand Generation
SalsifySenior Manager, Demand Generation
Nov. 2015 - Jun. 2017Greater Boston Area>> Salsify is an eCommerce SaaS platform that helps brands deliver better product experiences across digital retail channels. - Served as the first growth marketer during the company’s founder-led stage, with no existing team or budget - Generated unprecedented pipeline in three months by sending handwritten letters to CMOs, personalized with product screenshots and channel-specific insights - Built and scaled that program into a 1:1 ABM engine using personalized microsites, targeted ads, and webinar series focused on single enterprise accounts - Helped transform marketing into the primary driver of pipeline (78%) and majority contributor to closed-won revenue (+90%) during early growth - Laid the groundwork for a full-funnel growth engine by combining scrappy execution with structured experimentation and tight sales alignment
Head of Demand Generation
Mblast, Inc.Head of Demand Generation
Mar. 2014 - Nov. 2015Greater Boston Area>> MBlast is a social listening data-as-a-service provider for AdTech - Founding growth lead for early stage AdTech. Developed product-led-growth playbook to build and monetize interest. - Developed first-of-its-kind advertising partnership with X (then, Twitter) to power their brand new custom audience ad products for invite-only clients - Acting sales engineer and POC lead for pilot programs with TIME Inc, Vegas.com, Verizon Wireless, American Airlines; all of whom went on to be customers
Co-Founder, Head of Digital Growth
SWAY > MarketingCo-Founder, Head of Digital Growth
Jan. 2012 - Mar. 2014Greater Boston Area>> Acquired by GN Holdings 2014. SWAY is a digital agency leveraging data science to drive performance in search engine advertising. - Co-founded an SEM agency providing superior advertising performance across Google, Facebook, and Bing with predictive analytics, advanced automation, and rapid multi-variate testing - Developed, from scratch, a diverse regional client portfolio representing $1.2 million spend under management (Google Premier Search Partner status) - Lead a partially remote team of 10 to deliver paid advertising, marketing operations, data and analytics services for clients in the New England area
Senior Manager, Marketing
DBD Home ImprovementsSenior Manager, Marketing
Sep. 2010 - Dec. 2011Nashua, NH
Marketing Project Manager
DBD Home ImprovementsMarketing Project Manager
Sep. 2008 - Sep. 2010Nashua, NHLead client acquisition programs resulting in 20% y/y growth during 2009-2011 recession - Created demand marketing / demand generation programs from scratch - Owned paid advertising PPC, events, operations, and analytics - Writing sales and marketing material
Product Marketing Internship (Footwear Department)
The North FaceProduct Marketing Internship (Footwear Department)
Jun. 2004 - Aug. 2004San Leandro, CACreated historical record of footwear product evolution, user testing program for new-to-market footwear products and feature lists for future footwear products. Organized and launched product testing database, including identification of testers, feedback reporting system, and analytics dashboards for design team General administrative tasks: answer general email box, organize meals, collect and process expense reports

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