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Work Background
ManpowerGroup ChileSubManager of Marketing and Communications
Feb. 2025 - Jun. 2025Las Condes, Región Metropolitana de Santiago, ChileProject focused on digital transformation in marketing and sales. Mmain responsabilities:
• Led the 2025 marketing strategy and bran positioning based on market trends.
• Managed digital and offline campaigns with agencies and internal team restructuring.
• Implemented performance tracking and campaign optimization frameworks.
• Aligned internal team through new workflows, automation, and goal-based culture.
• Revamped content strategy for social media, email, and website with conversion focus.
• Developed dashboard to track KPIs and supported data driven decisions.
• Coordinated with sales, product, and IT: presented plans to senior leadership.
• Build new strategic and public affairs partnerships.
Shopbot Agency - Agencia de Marketing DigitalMarketing Manager
Jan. 2023 - Jan. 2025Las Condes, Región Metropolitana de Santiago, ChileResponsible for leading and managing projects from conception to final delivery, ensuring project objectives are met within budget and the established timeline, while coordinating team members and clients. Main Activities:
◾ Develop detailed project plans, including schedules, budgets, and required resources.
◾ Team supervision and motivation.
◾ Progress tracking and monitoring.
◾ Clear and constant communication.
◾ Risk Management: Identify and mitigate potential risks.
◾ Problem Solving: Proactively address obstacles and challenges. Expected Achievements:
✅ Successful Deliveries
✅ Resource Efficiency
✅ Client Satisfaction
✅ Effective Team Management
✅ Continuous Improvement
Shopbot Agency - Agencia de Marketing DigitalGrowth Marketing Specialist
Jan. 2022 - Jan. 2023Las Condes, Región Metropolitana de Sanatiago, ChileRole Overview:
Responsible for developing and implementing data-driven strategies to attract, engage, and retain customers, optimizing each stage of the customer journey. This role involves leveraging experimentation, analysis, and automation to drive sustainable business growth. Key Responsibilities:
◾ Design and execute growth marketing campaigns across multiple digital channels (SEO, paid media, email marketing, social media, etc.).
◾ Analyze user data and behavior to identify opportunities for optimization and scalability.
◾ Develop A/B testing strategies to improve conversion rates and customer engagement.
◾ Collaborate with product, sales, and content teams to align marketing efforts with business objectives.
◾ Implement automation and CRM strategies to enhance customer retention and lifetime value (LTV).
◾ Monitor and optimize customer acquisition costs (CAC) and return on investment (ROI). Skills & Requirements:
✅ Strong analytical and problem-solving skills.
✅ Experience with digital marketing tools (Google Analytics, Facebook Ads, HubSpot, etc.).
✅ Knowledge in A/B testing, conversion rate optimization (CRO), and growth hacking techniques.
✅ Ability to work in dynamic environments and adapt to new trends.
✅ Expertise in data analysis and performance tracking.
Shopbot Agency - Agencia de Marketing DigitalPerformance Management Specialist
Oct. 2020 - Dec. 2021Las Condes, Región Metropolitana de Santiago, ChileKey Achievements:
◾ Creation and development of advertising media plans.
◾ Communication with external agencies.
◾ Development of customized dashboards for clients, including monthly reports.
◾ Knowledge of systems such as CRM and analytics.
◾ Creation of campaigns with a conversion rate of over 4% per client.
◾ Simultaneous coordination of 15+ clients.
◾ Team management to ensure the successful delivery of results. Knowledge & Skills:
✅ Google Ads
✅ Facebook Ads
✅ Google Analytics
✅ Google Data Studio
✅ On-page SEO
✅ Social Media
Go! Marketing DigitalPaid Media Marketing en Go Marketing Digital, Chile
Jan. 2020 - Sep. 2020Provincia de Santiago, ChileLead, Coordinate, Create, and Execute Strategies in Google Ads, Social Media, and Content Management. Team Management and Offline Project Execution. -Support accounts with digital strategies to improve performance.
-Create dashboards to track the performance of key KPIs.
-Develop, oversee, and execute content for MOFU and BOFU stages (educational materials, webinars, surveys, emails).
-Research new digital marketing tools.
-Team management.
-Execute Google Ads campaigns.
-Launch SEO and SEM campaigns for new client acquisition.
-Create, execute, and coordinate branding-focused and social media strategies.
-Manage client accounts, organize events, and lead workshops.
-Evaluate advertising and promotional ROI.
-Ensure maximum customer satisfaction and monitor quality/product parameters.
Go! Marketing DigitalCommunity Manager
Apr. 2019 - Dec. 2019Las Condes, Región Metropolitana de Santiago, ChileDesarrollo de contenidos en las diferentes redes sociales asegurando interacción, posicionamiento y alcance de cada una de las marcas.
YaydooSocial Media Specialist
Mar. 2018 - Feb. 2020MéxicoPRINCIPALES LOGROS ◾El tráfico orgánico aumentó al sitio web de 3.300 usuarios al mes a 52.372 usuarios al mes en un año. ◾ Aumentamos en un 178% la conversión "crear cuenta" en el sitio web en tres meses. Principal función: -Encargada de la planificación y gestión de las estrategias digitales en las redes sociales.
- Desarrollo de contenido SEO en el sitio web para posicionamiento de palabras claves.
AIESEC UCABCoordinadora de proyecto/ Presidenta de AIESEC UCAB
Jan. 2014 - Jan. 2015Vicepresidenta de intercambios internos
Presidenta de AIESEC UCAB
Logro destacado
Se pudo impactar a 550 personas a través de los
proyectos que se realizaron;Desarrollo de estudios de mercado.
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