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Work Background
Purple Palm Productions, LLCBusiness Owner
May. 2019New Port Richey, Florida, United States• Managed production logistics for local events, overseeing financial management, vendor coordination, site operations to VIP hospitality areas.
• Handled travel planning, budget oversight, contract management, and day-to-day event operations.
• Have continued working live events after I chose to leave WWE, staying active in the industry and helping produce local festivals and community events.
WWEProduction Office Manager
Feb. 2013 - Feb. 2024Remote• Oversaw event setup, breakdown, and logistics for more than 120 shows annually across various U.S. and Canadian cities, ensuring seamless coordination and execution. Worked closely with internal teams and external partners to align setup requirements with venue specifications and schedules, proactively resolving logistical challenges. • Served as the primary liaison between the production office and corporate headquarters, facilitating clear communication and efficient information exchange. Managed updates and data coordination to support strategic corporate decision-making. • Handled sensitive financial data with discretion, ensuring compliance with company policies and regulations. Managed the complete revenue finalization process, including verifying sales figures, reconciling accounts, and issuing invoices. Partnered with market representatives and venue partners to ensure accurate billing and timely payments, conducting regular audits to uphold financial integrity. • Worked closely with leadership to establish budgetary goals and performance metrics, tracking financial progress and reporting outcomes. Conducted regular budget performance and forecast reviews, adjusting strategies to align with organizational objectives. • Managed travel logistics for 11 years on tour with WWE, expertly coordinating flights, car rentals, and accommodations while adhering to a demanding six-day-a-week travel schedule. • Organized crew activities during tour downtime, handling logistics such as transportation, reservations, and scheduling for large group outings and entertainment.
Three One One ProductionsEvent Manager
Jun. 2005 - Jun. 2015• Managed vendor relations and logistics for 15–20 events and festivals annually, overseeing vendor selection, contract negotiations, and logistical coordination to ensure seamless operations and successful partnerships. Organized space allocation, technical requirements, and regulatory compliance to support smooth event execution. • Resolved vendor conflicts efficiently and diplomatically, maintaining strong relationships and minimizing disruptions to event activities. • Supported all phases of event planning, execution, and marketing, contributing to the development of comprehensive event strategies that aligned with objectives, themes, and target audiences. Integrated sponsor activations and advertising opportunities to enhance brand visibility and audience engagement. • Oversaw event budgets, monitoring expenses and revenue while identifying cost-saving opportunities. Implemented strategic marketing campaigns to maximize event visibility and attendance. • Provided on-site event support, supervising setup, addressing issues in real-time, and coordinating with staff and vendors to ensure a seamless and high-quality attendee experience. Promptly handled inquiries, concerns, and special requests. • Managed VIP areas at music festivals, coordinating food and beverage services, furniture arrangement, and décor setup to enhance the VIP experience. Oversaw VIP requests and staffing to ensure top-tier service delivery.
James River EntertainmentMarketing Director/Event Manager
Jun. 2001 - Jun. 2003• Managed radio, print, TV and on-line promotions including preparing an annual marketing plan for more than 80 events per year. Produced, distributed, and followed up on all press releases, facilitated on-air promotions and ticket giveaways with local, regional radio, TV, web, and print media.
• Managed event budgets, tracking expenses and revenues, identifying cost-saving opportunities, and implementing marketing campaigns to maximize event visibility and attendance.
• Negotiated contracts with tour managers to ensure band and crew’s needs are met including transportation, catering and meet and greets.
Cox RadioPromotions Director WKLR & WDYL
Feb. 2001 - Jun. 2003• Directed the development and management of ratings and revenue-generating promotions. Designed and executed promotions to boost listener ratings and attract new audiences, resulting in increased market share and advertiser interest.
• Strategized and executed station contests and live promotional events for two radio stations, ensuring FCC compliance and maximum audience engagement. Leveraged on-air and live events to drive listener participation and brand awareness.
• Facilitated collaboration between sales, operations, and production departments. Worked with sales and marketing teams to create integrated promotional campaigns that aligned with client objectives and maximized revenue potential.
• Acted as the primary liaison between internal departments and external clients, ensuring clear communication and alignment of objectives.
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