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McGraw HillAuthor, The Laws of Brand Storytelling
Nov. 2018I am proudly the bestselling author of The Laws of Brand Storytelling. Packed with inspiring tips, strategies, and stories, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law – literally – for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty. More information: https://jessicagioglio.com/the-laws-of-brand-storytelling/ “Filled with valuable insights, tools, and frameworks, The Laws of Brand Storytelling is sassy, strategic, and chock-full of great brand stories!”
– Charlene Li, New York Times bestselling author of Open Leadership and co-author of Groundswell “Not only a fascinating read but a practical how-to guide, The Laws of Brand Storytelling is for experienced marketers and novices alike and demonstrates how to put the heart back into your marketing. From the first chapter, Walter and Gioglio leave no doubt that, which the age-old art of storytelling may have changed to include GIFs, cinemagraphs, and infographics, the need for brands to separate themselves from their competitors through artful storytelling is greater than ever.”
– Karen Raskopf, Chief Communications Officer, Dunkin’ Brands, Inc. A comprehensive guide filled with inspirational examples of how any business can win customers’ hearts with storytelling. Recommended!”
– Jay Baer, Founder Convince & Convert, and New York Times bestselling author of Hug Your Haters. “A solid guide filled with real-world examples of bring brands making big moves. Exceptionally useful.”
– John Gargiulo, Global Product Marketing Lead, Airbnb
NokiaMarketing and Social Media Director, Consumer Electronics, Brand Licensing
Mar. 2018 - May. 2025At Nokia, I lead the marketing and social media strategy for the consumer brand licensing division, spearheading the relaunch of Nokia phones and expansion into 91 markets across smart TVs, laptops, and audio accessories. I am proud to be part of a dynamic team that developed and launched 80+ new products, substantially growing the company's brand value by 70% through effective marketing, reaching $8.9B. Through the launch of consumer products, we increased brand awareness to 98% in Europe, 94% in the U.S., and 93% in Asia. In my role, I launched Nokia’s consumer social presence and grew it to 9M+ followers, executed high-impact, creative-first campaigns, developed consumer brand guidelines, and built a best-in-class global reporting, insights, and compliance program.
McGraw HillAuthor and Keynote Speaker, The Laws of Brand Storytelling
Jan. 2018I am proudly the bestselling author of The Laws of Brand Storytelling. Packed with inspiring tips, strategies, and stories, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law – literally – for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty. More information: https://jessicagioglio.com/the-laws-of-brand-storytelling/
With Savvy Media & Marketing LTDFractional CMO
May. 2017 - Mar. 2018London Area, United KingdomI work with amazing companies (B2C and B2B) as a keynote speaker, workshop host, and marketing consultant. Areas of speciality include:
- Interim marketing director and fractional CMO type roles - Brand storytelling development and consultancy - Brand strategy + guidelines development
- Marketing compliance
- Social media
- Crisis communications (PR + social)
- Public relations / corporate communications
- Ghostwriting and thought leadership creation
- Keynote speeches, workshops, and training for companies and conferences
With Savvy Media & Marketing LTDKeynote Speaker - Brand Storytelling, Marketing, Social Media
May. 2017Since 2011, I have spoken at hundreds of conferences around the world about brand storytelling, marketing, and social media. Sample Keynote Talks
- The New Rules of Brand Storytelling
- Make Your Marketing Memorable With Visual Storytelling
- The Future of Marketing / Public Relations / Social Media / Content
- How To Navigate Any Brand Crisis On Social Media
- Startups & Marketing: Where Should Startups Focus Their Efforts? I am very happy to customize talks and workshops for companies and conferences - please send me a message with what you are looking for and how I can help add value.
SprinklrDirector of Marketing, Creative Lab and Corporate Partnerships
Nov. 2014 - May. 2017London, United KingdomI joined Sprinklr, a leading software as a service (SaaS) platform for social media, during an incredible time of growth between series D and E. I was hired to lead a 20+ person Creative Lab team of social and digital marketing managers, designers, developers, creative strategists, and art directors. The team came to us via acquisition of a paid media agency, and the idea what that we could lead Sprinklr's marketing, while covering the costs of the team by being billable to Sprinklr's clients. In my role, I led the team in developing Sprinklr's marketing strategy and assets, including thought leadership blog posts, white papers, speaking decks, sales decks, one-pagers, and more. We also ran demand generation campaigns, hosted high-profile events, and provided consulting services in partnership with our sales and regional marketing teams. In this role, I owned the P&L, sold creative and consulting services to major brands, and worked closely with our CMO and sales teams to run social media and digital transformation workshops. As a result of my success in the role, I later took on partnership marketing, working with SAP, Deloitte Digital, Accenture, IBM, and more to develop and market joint service packages and value-added offerings to our customers.
McGraw HillAuthor, The Power of Visual Storytelling
Jan. 2014I am proudly the bestselling author of The Power of Visual Storytelling. Attention is the new commodity. Visual Storytelling is the new currency.
Human brain processes visuals 60,000x faster than text.
Web posts with visuals drive up to 180% more engagement than those without.
Viewers spend 100% more time on web pages with videos.
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. More information: https://jessicagioglio.com/the-power-of-visual-storytelling/ “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”
―Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”
―Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple
Dunkin'Global Head of Social Media
Sep. 2010 - Nov. 2014Boston, Massachusetts, United StatesAt Dunkin’, I led the transformation of the brand’s digital and social media strategy, taking it from its infancy to an industry leader during a period of rapid growth. As the company prepared for its IPO, I developed and executed multi-channel campaigns that increased customer acquisition, foot traffic, and brand loyalty while supporting U.S. and international expansion. I built Dunkin’s global social presence from the ground up, growing its audience to 20M+ followers across eight platforms (Facebook, YouTube, Twitter, Instagram, Snapchat, Pinterest, Vine, and Tumblr). I also launched Dunkin’ on Instagram, Snapchat, and Pinterest, creating highly engaging brand communities and content strategies that drove customer engagement and loyalty. A key part of my role was leading best-in-class digital partnerships and activations. I negotiated and executed major media and gaming partnerships with Discovery (Shark Week), ESPN (Monday Night Football), Bravo (Top Chef), the Academy Awards, EA/Sims Social, and Microsoft Xbox, integrating Dunkin' into high-impact cultural moments. I also spearheaded award-winning, fully integrated campaigns that connected social, digital, TV, PR, influencers, and experiential marketing, working closely with product teams to align campaigns with product innovation. Beyond marketing, I led digital communications for Dunkin’s IPO, collaborating with the C-suite, private equity partners, and investor relations teams. I also played a key role in customer acquisition for the Dunkin’ App and DD Perks loyalty program, helping drive millions of app downloads and loyalty members in its first year.
TripAdvisorContent Marketing And Public Relations Specialist
Oct. 2008 - Sep. 2010Boston, Massachusetts, United StatesI joined TripAdvisor in the first 200 employees, when the company did not spend any money on marketing. All of the focus was on SEO, public relations, and content marketing to drive referral traffic to the site, increase hotel and destination reviews, and grow user-generated reviews and photos. In my role, I was responsible for securing strategic public relations placements in top-tier global news outlets across broadcast, digital and traditional media. I managed and mentored our freelance spokespersons, shaping the story, talking points and coaching them on areas for improvement. I also launched TripAdvisor's blogger and influencer program, generating millions of impressions and substantial site traffic, all while supporting SEO and content marketing team goals. During my time at TripAdvisor, I was recognised for driving increased collaboration and impact across TripAdvisor's website, e-mail, social media and public relations activities.
State StreetMedia and Marketing Specialist, Global Marketing Group
Oct. 2007 - Oct. 2008Boston, Massachusetts, United StatesAt State Street, I worked on the global marketing team, proactively identifying public relations and marketing opportunities for State Street executives in top tier financial news media. In this role, I managed and coached 14 international public relations agencies to achieve KPIs. I was also recognised for creating high value thought leadership and demand generation marketing content across 14 international markets.
ComcastPublic Relations and Marketing Coordinator
Jun. 2005 - Oct. 2007Boston, Massachusetts, United StatesI supported the Vice President of Communications on regional public relations and marketing, including drafting press releases, compiling coverage and performance reports, pitching announcements, creating content. I ran high profile events with Disney, HBO, ESPN, plus celebrity spokespersons to promote new product, channel, TV show or movie launches in the New England region to the news media, government officials, and other influential stakeholders. I was also asked to be the regional employee communications lead for the development and roll-out of TeamComcast, a new company intranet, and supplied ongoing editorial content for the region.
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