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Work Background
Stevens TransportMarketing and Media
Jan. 2024Dallas, Texas, United States● Craft innovative messages that convey the stories of Stevens Transport, encompassing drivers and corporate associates, through digital and conventional marketing channels for both internal and external communication ● Manage digital media presence across all platforms, enhancing brand visibility ● Develop timeline, methods, and strategy for seamless company-wide rollout, driving clear communication and coordinated execution
● Author and curated content tailored for diverse audiences, ensuring relevance and impact ● Evaluate digital analytics and insights using tools like Google Analytics and LinkedIn to inform and refine marketing strategies
● Oversee campaign strategies to augment customer engagement and retention
Johnson Development CorpInterim Marketing Director
Jan. 2019 - Aug. 2023Arlington, Texas, United States● Directed brand management and digital marketing initiatives for Viridian, a master planned community, across multiple platforms and teams ● Steered brand creation, management, and marketing strategies for developments associated with The Nehemiah Company ● Executed comprehensive marketing campaigns focused on branding, digital engagement, print media, outdoor advertising, and promotional events, significantly contributing to sales and traffic goals ● Supervised all aspects of web design, management, and technology integration ● Conducted in-depth analysis of campaign performance, providing actionable insights for continuous improvement ● Managed sales analysis, forecasting, and established annual marketing goals to drive business success
The Nehemiah CompanyMarketing Manager
Jan. 2019 - Aug. 2023United States, Arlington● Directed brand management and digital marketing initiatives for master-planned communities, build-to-rent communities, and multi-family projects across multiple platforms and teams ● Steered brand creation, management, and marketing strategies for developments ● Executed comprehensive marketing campaigns focused on branding, digital engagement, print media, outdoor advertising, and promotional events, significantly contributing to sales and traffic goals ● Supervised all aspects of web design, management, and technology integration ● Conducted in-depth analysis of campaign performance, providing actionable insights for continuous improvement ● Managed sales analysis, forecasting, and established annual marketing goals to drive business success ● Collaborated with cross-functional teams, including ad agencies, sales, construction, and municipalities, to ensure successful project delivery and brand consistency
TreeHouse - The Home Upgrade CompanyEvent Manager
Apr. 2017 - Dec. 2018TreeHouse, Dallas & Plano, Texas● Designed and executed events to boost brand visibility and community engagement centered around sustainable and green initiatives.
● Developed partnerships with vendors, influencers, and industry organizations to support company growth and highlighting alignment of sustainability practices with thorough understanding of B2B to incorporate for B2C.
● Led content creation for social media and marketing, focusing on brand positioning in a startup environment.
● Led, planned, and collaborated on educational components to further understanding and company initiatives. ● Cross-functional team member with experience in start-up and scale-up focus
T Bar M Racquet ClubProject Manager / Tournament Operations Director
Jan. 2014 - Mar. 2017Dallas, TX● Oversaw the branding strategy for USTA, ATP, and the Tennis Championships of Dallas, ensuring cohesive messaging across platforms ● Directed the implementation of comprehensive marketing programs and campaigns, heightening audience engagement ● Facilitated cross-functional collaboration, ensuring projects were completed on time and under budget, driving operational efficiency ● Directed full project life cycles, elevating brand recognition and enhancing member experiences
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