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Work Background
GreenSky®Senior Director of Content
May. 2022Atlanta, Georgia, United StatesAs part of a dynamic marketing team, I direct content strategy initiatives for GreenSky, formerly a Goldman Sachs Company and the largest fintech platform for home improvement consumer loan originations.
Pennsylvania School Boards AssociationChief Communications Officer
Jun. 2019 - Jan. 2022Mechanicsburg, PAServed as primary communications advisor for the organization, member of the executive leadership team and lead public relations spokesperson. Oversaw multi-disciplinary team - marketing, communications and partnerships.
Pennsylvania School Boards AssociationSr. Director of Marketing & Communications
Jun. 2018 - Jun. 2019Mechanicsburg, PALed an integrated marketing, communications and partnerships team supporting the organization through strategic campaigns, ongoing publication development, social media and digital content strategy, along with the curation of multiple websites. Creative products of the team include a daily member newsletter, along with multiple other niche newsletters, a bi-monthly magazine, a bi-weekly podcast, and a weekly video cast, along with numerous other targeted communication deliverables.
The YGS GroupEditorial Director
Jul. 2015 - Feb. 2018York, PAProvided strategic direction and managed all aspects of content development and curation for both print and digital contexts, producing a wide range of content assets. Experience in both long and short form content, created for audiences in ranging industries. Subject matters included: education, finance/banking, law enforcement, global relocation, travel/tourism, construction, power/utilities, green environmental solutions in healthcare, military, railroad, proposal management, among others.
Design Leadership Network, Design Leadership Summit, LLCExecutive Director
Jan. 2013 - Dec. 2014Greater New York City AreaOversaw the Design Leadership Network, a membership organization dedicated to providing connectivity, advocacy, research and education to top-performing architects, designers and individuals who hold executive leadership positions in qualifying companies serving the design industry. As part of a collaborative team, planned and coordinated all aspects of the Design Leadership Summit, an annual event, which brings principals of leading architecture and design firms together in unique venues for a multiple-day conference event series.
National Kitchen & Bath AssociationEditor in Chief, NKBA Magazine and Media Relations Manager
Nov. 2008 - Jan. 2013Hackettstown, New JerseyLed media relations and public relations initiatives for the NKBA. Oversaw the Press Room at KBIS - an annual trade show owned by the NKBA. Served as Editor in Chief of NKBA Magazine, a print and digital magazine, distributed to the organization's membership, which spans the U.S. and Canada. Also served as primary writer and editor for the organization, generating marketing and advertising copy, as well as scripts for the Executive Committee. As part of a team, oversaw all aspects of the annual NKBA Design Competition.
IndependentWriter, Content Strategist
Jan. 2005Philadelphia, Pennsylvania Area“The difference between the almost right word and the right word is really a large matter. ’tis the difference between the lightning bug and the lightning.” ― Mark Twain, The Wit and Wisdom of Mark Twain
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