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Network Power<100 people
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Startup Founder
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IT
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Business Owner
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United States
Work Background
DonorDirect by Ministry BrandsSr Product Marketing Manager
Feb. 2025
ClassWalletProduct Marketing Manager
Jul. 2024 - Feb. 2025
ClassWalletSenior Content Marketing Manager
Sep. 2023 - Feb. 2025I build impactful digital campaign strategies within the k-12 education, government, early care and education, and workforce development ecosystems. I excel in collaborating across teams to drive results and fuel pipeline growth.
With a data-driven approach, I leverage qualitative and quantitative insights to inform strategic priorities, guaranteeing that our campaigns are innovative and yield measurable impact.
In addition to content creation, I successfully manage a content calendar, organize processes and workflows to provide seamless execution. By staying ahead of industry trends and leveraging market analysis, I continuously optimize our content strategy to reach and engage our audience effectively.
PATHWAYosProduct Marketing Manager
Mar. 2023 - Jul. 2023United StatesIn this role, I played a pivotal role in the launch of PATHWAYos, a work-based learning SaaS operating system. As a key contributor, I orchestrated strategic product marketing initiatives that captivated the market, driving significant user engagement and adoption. Leveraging my expertise in market analysis, customer insights, brand positioning, UX research, and UI design, I crafted compelling messaging and value propositions that resonate with educators, administrators, and learners alike. Through meticulous planning and collaboration with cross-functional teams, I executed impactful campaigns, generating substantial awareness and accelerating the brand's growth trajectory. My passion for revolutionizing education, combined with my proven track record in product marketing, positions me as a driving force in the dynamic landscape of educational technology.
PATHWAYosContent Development Manager
Aug. 2022 - Jul. 2023During my tenure as a Content Development Manager, I spearheaded the creation of impactful digital marketing campaigns geared toward a wide range of audiences: Gen Z students, K-12 decision makers, and policymakers.
I created and implemented strategic content calendars to streamline workflows and optimize content distribution across various platforms. Proactively managing social media, I nurtured a strong online community and amplified brand awareness through targeted engagement strategies.
I also created and managed learning and development materials, training videos, guidebooks, user personas, newsletters, presentations, data analysis, infographics, blogs, and social media content. By harnessing my expertise in instructional design and content strategy, I curated compelling educational resources that fostered meaningful learning experiences for diverse audiences. As a UX writer, I conducted in-depth research to gain valuable insights into user preferences, needs, and pain points. This user-centric approach ensured our content was aligned with their expectations, driving higher engagement and satisfaction.
I was also the lead QA engineer, guaranteeing the delivery of top-notch product shipments that met the highest standards of excellence.
I diligently conducted competitive analyses, identifying trends and opportunities to refine our offerings. Leveraging data-driven insights, I collaborated directly with leadership to make key decisions, making sure our solutions remained innovative and market-leading.
Green River BotanicalsDirector of Marketing and Sales
Jan. 2019 - Jul. 2019Asheville, North Carolina, United States
MasteryPrepFacilitator, Trainer, Project Manager
Dec. 2018 - Aug. 2022
MasteryPrepInstructional Coach
Dec. 2018 - Aug. 2022
SUMBuchaOwner
Apr. 2014 - Jan. 2019Charlotte, North Carolina, United StatesEntrepreneurial Trailblazer | Brewing Success in the Kombucha Industry | From Concept to Shelf As the founder and owner of a thriving kombucha company, I embarked on an exhilarating journey that encompassed every aspect of the business, from inception to exponential growth. With an unwavering passion for kombucha and a keen business acumen, I transformed a vision into reality, establishing a renowned brand that captivated both the market and taste buds. From the outset, I meticulously crafted a robust marketing and sales strategy, leveraging innovative tactics to introduce our brand to the world. Through creative campaigns, engaging social media presence, and strategic partnerships, I positioned the company as a sought-after player in the kombucha landscape, captivating the attention of consumers and retailers alike. Drawing upon my branding expertise, I curated a distinctive brand identity that resonated with our target audience. I meticulously designed captivating packaging, establishing a visual language that reflected the company's values and story, creating an immediate connection with customers. Stepping into the production realm, I orchestrated the manufacturing process, ensuring optimal product quality and consistency. From recipe development to overseeing production operations, I maintained strict quality control measures while scaling production to meet demand. SUMBucha swiftly gained popularity, leading to distribution in over 45 different stores, with a staggering production capacity of 200 gallons per week. Managing every aspect of the business, I honed my leadership and organizational skills to build a cohesive team and foster a culture of collaboration, excellence, and innovation. I nurtured relationships with suppliers, streamlined logistics, and managed finances, ensuring the company operated smoothly and efficiently.
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