FordDirectMultiple Roles - SME | Program Manager | Project Manager
Nov. 2015 - May. 2019Greater Detroit AreaFordDirect, a joint venture between Ford Motor Company and its dealerships, drives marketing initiatives for Ford and Lincoln brands across the US and Canada. On contract through Predica and V2Soft, I worked across multiple mandates including but not limited to Governance, IT Strategy, Business Strategy related to Ford Motor Company's dealer advertising spend, Operations Program Management with specific focus on Sales Events, Incident Management, Security & Compliance, Consumer Privacy, Core IT Project Management, Analysis and as a Systems SME. • Led a cross-functional team of 10 to design a new service layer for FMC's ~4.5k digital marketing assets (dealer and brand websites), ensuring seamless transition with projected 99.99% uptime during the switchover. • Program-managed all sales events for Ford and Lincoln across digital and offline channels, collaborating with agency and tech teams to ensure seamless delivery in the US and Canada. • Transitioned from Project Manager to Program Manager, Product Owner, and SME, demonstrating growth in leadership and expertise across multiple initiatives throughout the tenure • Optimized Google Ads usage for ~3k Ford dealerships, increasing impression share from 14% to 41% within 6 months by collaborating with Google, FordDirect, and dealerships. • Product managed BuyFordNow.com, consolidating 18 Tier II websites into a single platform to promote dealer association deals across the US, in collaboration with WPP and tech teams. • Proposed and led a multi-divisional reorganization of the special campaigns portfolio, achieving a 40% optimization in resource allocation by identifying process synergies across divisions. • Developed a martech compliance process that reduced audit preparation time by 75%, saving over 2,000 man-hours across the organization. • Led Ford’s compliance efforts for CCPA and GDPR, ensuring adherence to privacy laws and readiness for future regulations in other US states.