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Work Background
The Ark DevelopmentSenior Marketing Executive
Oct. 2022 - Jun. 2024
Al-FuttaimMarketing Executive
Dec. 2017 - Dec. 2022Egypt
ESCO International HoldingsMarketing Team Leader
Jul. 2017 - Oct. 2018Egypt Two weeks in got appointed as a team leader
Created a quarterly activation plan with budgeting
Developed the marketing team to take online courses
Rented toll station and created giveaways for campaign
Integrated cross promotion ideas for the brand Seara with Basma
Signed with agencies
Created a beginners sales furcating using excel
Educated in trade marketing by sitting with the trade marketing team to understand the marketing effect on sales.
In charge of media buying through all digital entities.
NestléMarketing Intern
Jun. 2015 - Sep. 2015EgyptAided in the ICP (International Company Profile) presentation of the confectionery team, which is sent to the main Nestle Hub.
- Made marketing plans for the year of 2016 for Kit Kat, Crunch and Quality Street.
- Coordinated monthly and quarterly marketing and community events, such as the Ramadan Media Ads that was done for Kit Kat with JWT
- Translated the Ramada Media Ad to English for international usage
- Contacted suppliers to make sure that all the Kit Kat SKU's arrived in all contracted super markets
- Conducted new packaging for Kit Kat to help promote the product
- Promoted Kit Kat by conducting summer activities in the North Coast. Presented promotions to the public at events and tradeshows.
- Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.
- Approved of designs on the official company page on Facebook and other social media to facilitate interaction with customers.
- Implemented and evolved high-impact strategies to target new business opportunities and new markets.
Developed models to compare pricing differentials between different clients Identified daily leads for the sales team and revamped the process by which each new sales deal is approved
Gone on sales calls to offer other products that could make clients' cash management processes more efficient
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