Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Nottingham City CouncilHeritage Experience & Engagement Lead
Jan. 2021Nottinghamshire, England, United KingdomAs part of the Heritage (Culture) division, I work with three National Heritage Tourism venues: Nottingham Castle, Wollaton Hall & Deer Park, Newstead Abbey & Gardens, and manage the strategy & delivery of: Operational & Visitor Experience: - Duty Manger (Opening & Closing, Health & Safety, Security, Staffing) - Onsite based 100%
- Event Management e.g. Large scale events of 2000 visitors & Smaller private & public events of 20 - 100 visitors. Events include activities for communities, families, couples e.g. Weddings, hobbyists & enthusiasts of all ages.
- Ensuring & optimising visitor footfall of 1,000,000 visitors per annum across 3 venues
- Visitor Experience - understanding visitor needs and adapting solutions accordingly.
- Communicating operational changes to visitors daily, using marketing tools & channels (see below)
- Survey & Reporting (Grant Funding e.g. NPO & Arts Council)
- Training & Access (systems & process)
- Day to day operation with visitors and team members across the three Heritage / Tourism venues.
- Collaborating on projects across: Museums, Collections & Curatorial, Parks, Environment & Sustainability, Volunteering, Community, Events, Weddings, Hire, Retail & Cafe. Marketing & Digital: - 5 x Websites (WordPress) - working with agency to develop, host & maintain the websites, implementing the BAU activities on the websites.
- Social Media for the venues (Facebook, Instagram and Twitter)
- Ticketing (online & till, both in house & third party providers, DigiTickets, Gigantic & Merac)
- Agency Management & Third Party collaborations
- Campaign Marketing, Brand Marketing & Ad Management
- Press Releases & Media (proactive & reactive management)
- Print Signage & Distribution (onsite & city channels)
- Design & Print (imagery & assets)
- Collaborate campaigns with teams in the wider City Council, e.g. Events Team and external organisations e.g. Visit Nottinghamshire, Nottingham BID, It's In Nottingham, & Universities.
Nottingham City CouncilMarketing & Communications Lead
Nov. 2019 - Jan. 2021Nottingham, United KingdomAs part of the Heritage, Culture & Libraries division, I work with Wollaton Hall & Deer Park, Newstead Abbey & Gardens, and Nottingham City Libraries (17 locations). - Marketing & Digital (4 x Websites & Social Media: Facebook, Instagram and Twitter x 3 venues)
- Campaign Marketing, Brand Marketing & Ad Management
- Press, Press Releases & Media (proactive & reactive management)
- Print Signage & Distribution (onsite & city channels)
- Design & Print (imagery & assets)
Pendragon PLCCRM Leader
Nov. 2017 - Nov. 2019Nottingham, United KingdomWorking as part of the group’s in-house marketing agency for one of Europe’s largest automotive
businesses, I lead communications with customers across 22 automotive brands (Jaguar, Porsche, Ferrari, Ford, Vauxhall etc) to drive footfall to over 200 dealerships, traffic to the website and generate enquiries, both to stores and online. Working collaboratively across digital, design, events, content and leadership teams, I ran campaigns, including personalisation, automation, A/B split testing and ensuring teams are aware of GDPR processes.
East Midlands RailwayCRM Executive
Mar. 2017 - Aug. 2017Derby, United KingdomReporting into the CRM Manager, I delivered Marketing Campaigns, Automation & Personalisation for East Midlands Trains. I focused on evolving the content strategy, delivering Email and SMS comms, and hosting the Quarterly Business Reviews for the Email Service Provider.
Walgreens Boots AllianceAssistant Optimisation Experience Manager
Nov. 2014 - Nov. 2016Nottingham, United KingdomWorking cross functionally in the Customer Experience team, I led campaign optimisation for
www.boots.com (UK, ROI, International sites, multi-channel across mobile and desktop). I worked with the User Experience Team to develop the site re-platform to ensure it provided the best experience to customers, using UX testing methods and analysis from the old site, such as A/B split testing, guerrilla testing, card sorting and heuristic analysis.
Real RussiaAssistant Marketing & PR Manager
Sep. 2013 - Oct. 2014MidlandsI led Digital Marketing & PR for Online Tour Operators offering once in a lifetime experiences on the Transiberian Railway - across Russia, Mongolia and China. The role gave me a wonderful insight into Destination and Tourism Marketing, working on high profile projects such as: Winning "Russia's Leading Travel Agent" at the World Travel Awards, a book launch with Christian Wolmar, who wrote a book on his experience, taken with Real Russia, Events & Exhibitions at the Excel Centre, and managing all Social Media Activity (Hootsuite, Facebook, Twitter, Linked In, Instagram and Blogs) increasing engagement beyond business goals.
DFC Global Corp.Account Support
Jun. 2011 - Jun. 2013Nottingham, United KingdomWorking with a Financial services provider, I communicated over the phone with staff & customers across over 500 stores. Exciting & continually changing role - adapted to new projects and ventures, communicated changes to staff, giving advice to customers and team members, based on FCA regulation and guidelines. Account management, investigations and balance rectification.
Intch is a Professional Networking App for the Future of WorkSee more people like Maria on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1477544 people
15
Managing Director @ Streamfield Business Support
18
Strategic Marketing Leader @ V-Tech UK
15
PR & Branding Consultant @ Liz Parry PR
328296 people
15
PR & Branding Consultant @ Liz Parry PR
16
Communications, Marketing & Strategy @ Consulting
16
Brand ambassador