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Work Background
AKACo-Founder
Sep. 2022London Area, United KingdomFEMALE-FOUNDED MARKETING & CREATIVE CONSULTANCY. Driven by a vision to create authentic and credible campaigns across brand, music, culture, and entertainment. AKA delivers creative excellence by blending cultural and social insight with forward-thinking ideas, detailed planning, and precision execution - placing brands and talent at the heart of culture, and forging meaningful connections with their audiences. We focus on content production, creative strategy, influencer strategy & engagement, retail and brand & talent partnerships with an approach that is rooted in the following key elements; - Culture first
- Authentic storytelling
- Connecting people
- Collaborative campaigns
- Relatable creators
- Shareable content
FreelanceFreelance Project Manager/Producer
May. 2020 - Apr. 2025London, England Metropolitan AreaWorking on the projects below: WARM STREET + WRAY & NEPHEW
FREELANCE SENIOR ACCOUNT & SOCIAL MANAGER
Project management: day-to-day management of Wray & Nephew with a number of different workstreams under the one client
Partnership management : covering both talent & influencers Content creation & copywriting: for brand-owned social channels
Seeding: managing & distributing product to key influencers & events NERDS FREELANCE SENIOR PROJECT MANAGER Clients: JBL & UGG Project management: day-to-day management of clients and projects with a number of different workstreams Partnership management: covering both talent & influencers Content creation: creative ideation, production and management of all content Seeding: identifying and engaging key influencers relevant to the campaign PARLOPHONE FREELANCE CREATIVE & INFLUENCER SUPPORT Creative ideation: developing campaign plans to support artists projects Influencer management: identifying, engaging and managing
Urban NerdsSenior Account Manager
Oct. 2018 - Apr. 2020London, United KingdomSenior Account Manager: March 2019 - June 2020
Account Manager: October 2018 - March 2019 Clients: PUMA, Havana Club (UK & Global), The North Face, DF Tacos, Bumble, G-Shock. Project management: day-to-day management of all projects, the main point of contact for clients & management of multi-channel campaigns. Event planning & execution: creative, production, delivery and live event management. Creative development & content creation: from strategy through planning & production, to content going live.
Manifest LondonCampaign Manager
Jan. 2016 - Sep. 2018London, United KingdomA Campaign Manager controls campaign delivery from concept to content. Managing the campaign team and nurturing creative talent in the junior team. Taking responsibility for all areas of campaign delivery, ensuring quality, maintaining standards and ensuring all our work pins back to the core campaign strategy. Planning and delivery of all campaign content, working alongside the account manager to establish and optimise campaign effectiveness for our clients. As the day-to-day creative lead, bringing ideas to the table and delivering them. Interrogating briefs, assigning content creation roles, delivering work within resourced capacity and always seeking ways to innovate and develop the agency’s expertise.
Pluto CommunicationsEvent Staff
May. 2014 - Dec. 2014Working within an Event Team to run events for a number of different clients. Day-to-day responsibilities vary depending on the client and the nature of the event.
ThreepipeAccount Executive
Jan. 2014 - Mar. 2016Threepipe - Joined-Up Thinking “It is quite a three pipe problem and I beg that you won’t speak to me for fifty minutes.” Sherlock Holmes At Threepipe we like to look at things from a different perspective by analysing the evidence to discover creative ideas and deliver solutions that others can’t see. We are an independent agency of 60 people made up of PR, social, SEO and paid media experts working alongside data analysts, lead generators and content creators. The perfect combination of skills needed for brands to thrive in today’s fragmented media world. Joined-up thinking is more than just our strapline. It’s our approach to everything. As the lines between marketing channels become more blurred, you need an agency partner that understands the bigger picture and who can work effectively with your other agencies. That’s why we have created an agency for the modern world, where blended teams of earned, owned, paid and shared media experts come together to create work that has a measurable impact. “Threepipe continues to offer all of the usual PR and content capabilities, now underpinned by the kind of digital marketing expertise that few of its peer-group firms have access to. This includes digital media buying, paid search, mobile advertising, SEO, data analytics and attribution modelling — helping to explain the firm’s ability to win genuinely integrated briefs. Many observers have noted that the marriage of creative content and digital marketing heralds the future of communication; Threepipe should be lauded for actually trying to make this happen.” Holmes Report
The Student Marketing NetworkHead of PR
Jan. 2014 - May. 2014DublinWorked specifically on their annual event, The National Student Medias Awards.This event would be similar to the Oscars for media students throughout Ireland. The main role I played was liaising with colleges and students to ensure a large number of entrants and to get the word out. I worked closely with a large number of student on a daily basis acting as the main point of contact for any queries. Updating social media channels was a major role in this position in order to create a buzz around the event. Largely involved in booking celebrity presenters for the event and briefing them on the night. I manned the ticket sales and ensured that there was an increase in attendance on previous years.
Played a major role in the organisation leading up to the event and on the night of the event. This event gave insight and in depth experience in organising and implementing a large scale event that is well known throughout Ireland.
Run- FitPR Executive
Aug. 2013 - Jan. 2014Greater San Diego AreaWorked with this company while on a graduate visa program in San Diego California. For this role I utilised my background in Health and Physical Activity combined with my PR education and experience. Researching different celebrities to get involved in marathon training was one of my main roles, as well as drafting press releases for upcoming marathons and releasing them to the media. Promoting Dr. Jason Karp's new book and ensuring media coverage was another area I was actively involved in.
Elevate PRIntern
Jan. 2013 - May. 2013DublinAt the beginning of last year I gained very valuable experience working as an intern for Elevate PR, which is a well-known consumer PR agency in Dublin Ireland. The work involved was extremely hands on and allowed me to work directly with account managers on particular clients. I gained great experience in writing press releases, dealing with the media and running photo calls. I provided support to the account managers and this gave me the opportunity to work with a number of different clients. This gave me a huge range of areas to get involved in and allowed me to draft press releases in many different areas including ladies, mens and kids fashions, home and lifestyle.
Media monitoring both in print and online was carried out on a daily basis to ensure 100% feedback was given to clients.
Forever 21Visual Merchandiser
Dec. 2010 - Jun. 2013DublinInvolved in the overall layout and placement of stock within store. Kept the store looking refreshed, on trend and fashion forward.
Working within a visual team to ensure that all targets set by management were met on a daily and weekly basis. Ensured that all product deliveries were prepped and on the floor in set times. This allowed us to ensure all areas of the store were filled constantly and helped us meet sales goals.
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