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Work Background
Spring MediaMarketing Strategist
Oct. 2024United StatesAfter just two months as an Account Manager for a Colorado-based email marketing and Meta paid ads agency, I was promoted to Retention Marketing Strategist. In this role, I lead the development of email marketing strategies, including campaign briefs and automated flows, for a diverse portfolio of 10-20 US-based clients across various industries. My responsibilities include analysing performance data, generating actionable insights, and creating detailed reports to optimise campaigns. I also collaborate with and manage a team of copywriters, designers, implementers, and account managers to deliver results-driven retention strategies within the agency.
Spring MediaAccount Manager
Sep. 2024 - Dec. 2024United StatesAs an Account Manager at Spring Media, I oversee client relations and project management for a diverse portfolio of e-commerce brands across the USA. I act as the primary liaison between clients and internal teams, ensuring seamless communication and delivery of high-impact email marketing campaigns. I also monitor the quality assurance of all deliverables, leveraging my background in design and copywriting to maintain high standards. By managing team tasks, campaign timelines, and providing actionable insights, I help brands optimise their email marketing efforts and achieve measurable results.
Divergence MediaHead of Social and Media Operations
Mar. 2024 - Aug. 2024City of Cape Town, Western Cape, South AfricaAt Divergence Media, I led the Social and Media Operations, overseeing a talented team of short-form editors, videographers, and copywriters. My responsibilities included: Creative Direction: Developed and executed creative strategies, ensuring brand consistency and engaging content across all social media platforms, including Instagram, Facebook, and TikTok. Research and Content Planning: Utilised social media trend-hacking techniques to expand reach through organic and boosted posts. Client Management: Managed a diverse portfolio of clients, including Dusk, Le coin Français, Casa do Maruvo Gin, Gochu Gang, Nocturne, Mirage Catamaran, and influencers like Victor Catrina and Ahmed Moustafa. Team Leadership: Directed and managed a dynamic team, ensuring seamless collaboration and effective communication to achieve our creative and strategic objectives. Project Management: Utilised organisational tools like Milanote and Meta Business Suite to streamline internal processes and enhance client communication. Photo/Video Shoots: Directed and oversaw photo and video shoots with the film production team, ensuring high-quality visual content that resonates with target audiences. Created preproduction documents, organised models, venues, and props, and oversaw styling. Paid Advertising: Managed and optimised paid ad campaigns, analysing performance data to maximise reach and engagement. Performance Reporting: Compiled and presented performance reports, providing clients with insights and actionable recommendations to drive growth. Under my leadership, our clients consistently experienced positive growth, with reach increases ranging from 68.7% to 5,333.5% on Instagram and consistent follower growth month over month with ad budgets between R0-R5000/mo. My role at Divergence Media has honed my skills in strategic planning, creative execution, and client relationship management, making me a versatile and effective leader in the digital marketing space.
APODYOPSISGraphic Designer and Social Media Manager
Jun. 2023 - Mar. 2024South AfricaIn-house Graphic Designer and Social Media Manager for creative company Peak Holdings, an umbrella brand to 4 companies in various industries of Fashion (Apodyopsis), Forex investing (DFX), NFT investing (CloseFrends), and events (Sb_Cltr events). My role includes managing social media accounts as well as designing posts, youtube thumbnails, email newsletters, event posters, presentation decks, event invitations, branding and the CloseFrends NFT art collection.
Say It On SocialSocial Media Designer
May. 2023 - Apr. 2025South AfricaWorking as a graphic designer designing social media posts in a team of marketers, designers and copywriters. This role is in an agency setting dealing with numerous clients/brands each month focusing solely on social media advertising.
Feastival and We Love Summer EventsGraphic Designer
Aug. 2022 - Jan. 2023
Kinsmen Capital Pty LtdNFT designer
Nov. 2021 - Jun. 2023Australia
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