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Work Background
Symetricx AI 360 °Customer Journey Transformation Consultant
Mar. 2024İstanbul, Türkiye▪ I am developing and implementing strategies to transform organizational operations by focusing on the entire customer journey.
▪ I am advocating for the integration of human agility with digitization, automation, and analytics to ensure seamless experiences across all customer touchpoints.
▪ I am leading efforts to break down silos within the organization and encourage collaboration across departments to enhance the customer journey.
▪ As CX consultant a human-centered, zero-based design approach, ensuring a clear understanding of all stakeholders' needs and perspectives.
▪ I am collaborating with cross-functional teams to conduct deep research and ongoing customer testing to refine and improve the customer journey.
▪ I am providing guidance and support to stakeholders at all levels of the organization to drive successful implementation of customer journey transformation initiatives.
Morfoz Teknoloji A.Ş.Business and Product Development Manager
Oct. 2023 - Nov. 2024▪ I managed Morfoz’s establishment phase at the technopark and led TÜBİTAK project developments. ▪ I played a role as a product development and project manager in the development of AI-basedservices and the integration processes between these services. These services include: • Fine-tuning of LLM AI models • Text-to-Speech • Speech-to-Text • Image Generation • Voice Cloning • Avatar • RAG and Embedding Services • OCR Service
▪ I developed Morfoz’s product development strategy, value proposition, market entry, and growth strategies. ▪ I led initiatives to define the competitive and pioneering features of the Morfoz product and to create its UI/UX designs. ▪ I managed the recruitment processes for the technical team.
AiGAP Yapay Zeka ve Robotik Teknoloji A.Ş.Product Management & Business Development & Marketing ▪
Sep. 2023 - Nov. 2024As a C-Level Manager, I played a key role in shaping AiGAP’s growth strategy,
business development, and product management.
▪ I led growth and brand awareness strategy, ensuring strong market positioning of it.
▪ I developed and implemented revenue-maximization strategies, continuousl analyzing market
trends and competitor activities to identify new growth opportunities.
▪ I managed the budgeting process, aligning financial plans with strategic goals, forecasting
expenses and revenues.
▪ I utilized advanced data analytics to generate insights, leading the analysis of sales data, market
trends, and consumer behavior to identify potential growth areas.
▪ I prepared and presented commercial reports to stakeholders, providing actionable insights that
supported strategic decision-making.
▪ I led and mentored a team of commercial professionals, fostering a culture of innovation,
collaboration, and accountability.
▪ I ensured commercial strategies were aligned with business objectives and customer needs,
contributing to long-term success.
▪ I followed AI trends to develop and enhance AiGAP’s product
offerings.
▪ I provided project management and technology consultancy, optimizing resources, time, and
technology to ensure successful execution of business objectives.
▪ I created alternative sales channels for increasing market reach and driving
sales growth.
▪ I conducted market research, identifying target clients and assessing opportunities for expansion.
▪ I built strong relationships with new clients through direct outreach, sales presentations, visits, and in-depth business case analyses.
▪ I prepared commercial offers and negotiated contracts, successfully achieving sales development
targets.
▪ I represented AiGAP at exhibitions and industry meetings, promoting Morfoz (a new product) and
its solutions.
▪ I collaborated with the technical support team to address customer requirements, ensuring
product and service satisfaction.
Digieksper Bilişim ve Yönetim Danışmanlık HizmetleriCEO / Consultant
Oct. 2020İstanbul, Türkiye▪ I am providing expertise in digital transformation, customer and data analytics, AI-driven projects, business development models, customer experience roadmaps, and marketing strategies for leading companies, including:
o Koç Holding Companies: with Koç Digital AI and Data Analytics Teams (Opet, Türk Traktör,
Aygaz, Tofaş, Tüpraş Projects)
o Eczacıbaşı Holding Companies: with Eczacıbaşı Bilişim Data and BI Teams (Monrol
Project)
o Etiya: Data Analytics and Marketing Cloud, with Product Development Teams
o Symetricx: Engagement & Loyalty Projects with product and marketing team.
o Morfoz: AI based software product development with IT Product Development Teams
o Gofeas: Product and Business Development Projects
o IConsultancy: Customer Experience, CRM and Customer Journey projects with business consultants
▪ I am responsible for product development, product management, project management, and technology consultancy for businesses and software companies, helping them optimize their resources, time, and technology for strategic growth.
▪ I am developing alternative and digital sales channels for SMEs, enabling them to expand market
reach and increase sales volume.
▪ I am designing customer experience roadmaps and customer loyalty programs, ensuring
businesses build strong, long-term customer relationships.
I am delivering end-to-end consultancy services for companies prioritizing digitalization across all
business processes, including:
o Lead management
o Customer onboarding
o Brand awareness and engagement strategies
▪ I am providing support to IT firms in software development, testing the outputs of AI-based
projects, and assisting in meeting their outsourced technical personnel needs.
Türk TelekomHead of Marketing / Head of Premium Segment /Head of Loyalty Programs and Customer Experience
May. 2010 - Jun. 2020▪ I led teams focused on customer retention, loyalty
enhancement, and revenue and segment management strategies, contributing significantly to company revenue and subscriber base growth.
▪ At Türk Telekom, where I managed a 30M customer base, I designed and led a points-based
loyalty program (KAZANMAKMAK), driving engagement and customer satisfaction.
▪ I spearheaded a big data project (TT Group) targeting 15M households in Turkey, implementing retention, upsell, and cross-sell strategies.
o A 25% increase in value-added product sales
o A 14% rise in additional revenue
o A 20% reduction in churn
▪ As a pioneer in e-commerce partnerships, I initiated Turkey’s first Online Shopping Festival in
collaboration with over 100 e-commerce platforms, benefiting 100,000+ customers with
$500K in rewards and achieving a 15% increase in customer satisfaction.
▪ Globally, I led a first-of-its-kind initiative where a telco operator provided exclusive lounge services at Istanbul Atatürk Airport’s international terminal for premium customers in Prime Program.
▪I developed data-driven strategic partnerships to offer personalized customer benefits.
▪ In digital transformation, I integrated AI-driven chatbot services with CRM systems and
Facebook’s digital channels, allowing us to reach 15% more customers and achieve a 60%
acceptance rate on personalized offers.
▪ Beyond segmentation and loyalty management, I also focused on customer experience enhancement, defining strategic roadmaps and optimizing pain points through continuous
feedback mechanisms.
▪ I implemented advanced marketing techs to enhance digital channel efficiency and multichannel engagement, ensuring that the right offers reached the right customers through the right
channels.
▪ I led and created of new regional marketing projects to give more flexibility and to increase power of F2F, stores ( SWAT team )
▪ I managed the media (BTL, ATL, Digital),digital marketing and OPEX
for the projects under my responsibility.
TurkcellMarketing Lead
May. 2005 - May. 2010▪ At Turkcell, I was responsible for strategic planning, pricing strategies, and customer lifecycle
management to drive sustainable growth in the roaming customer base.
▪ I developed and executed annual and long-term strategic plans to ensure continuous roaming
customer base expansion and successfully delivering yearly acquisition targets.
▪ I designed segment-based international and roaming pricing campaigns, optimizing tariffs to
enhance customer acquisition and revenue growth.
▪ I defined the overall marketing pricing strategy, ensuring competitive positioning in the market.
▪ I conducted feasibility studies and post-revenue analyses to measure campaign and tariff
effectiveness.
▪ I identified volume, revenue, and profit opportunities through a differentiated portfolio and
consumer pricing approach across multiple sales channels.
▪ I performed marketing simulation analyses using advanced MIS tools (Hyperion, Cognos,
MicroStrategy8, UMTH Tool, and DWH) to optimize decision-making.
▪ I collaborated with cross-functional teams including sales, operations, and marketing to enhance
overall business performance.
▪ I drived retention, penetration, and churn measurement processes, implementing strategies to
reduce churn and increase customer engagement.
▪ I planned and executed up-selling initiatives, ensuring a balanced approach between customer
retention and revenue maximization.
Petrol OfisiIT-Business Analyst (Oracle ERP)
Jan. 2003 - Apr. 2005At Petrol Ofisi, I worked as a Business Analyst, contributing to the integration of the company's
Oracle ERP systems.
▪ I supported the development of product, service, and reporting infrastructures to meet the needs
of business units.
DeloitteDeloitte-ERP Consultant
Dec. 2002 - Apr. 2003▪ At Deloitte Consultancy, I worked as a Technology Consultant, providing advisory and support to
corporate clients during the implementation and deployment of Oracle ERP modules. ▪I maintained active communications with clients to manage their technical expectations, ensure client satisfaction, ▪I worked on multiple projects and meet deadlines while ensuring quality and exceeding client expectations ▪I analized business process issues and understanding business trandsaction scenarios and how an application system
Locasis Information ServicesSAP Localization Project Manager
Jan. 2001 - Dec. 2002▪ I was responsible for the localization of software products and services, particularly SAP ERP
modules, in Turkey. I managed and led projects in this field.
SAP Turkey Co.SAP R/3 Localization Specialist
Jun. 2000 - Jul. 2002
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