Laura Herrera

Chief Marketing Officer @Museum of Science & Industry

CopywritingMarketing DirectorMarketingCopywriterC-level ExecutiveSales & BizDev🐦 DesignCMOArt DirectorCOOBrand Marketing Manager

Laura Herrera, as the Chief Marketing Officer at the Museum of Science & Industry, spearheaded a groundbreaking digital transformation campaign that increased online engagement by 150% within her first year. Under her leadership, the museum's visitor numbers reached an all-time high, with a 40% increase in annual attendance. Laura successfully launched the "Future Innovators" initiative, which secured $5 million in sponsorships and partnerships, fostering STEM education for over 10,000 students nationwide. Her innovative marketing strategies earned the museum the prestigious Global Excellence in Museum Marketing Award in 2022.

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